Morgan Lubbe Email & Phone Number

New York, New York, United States

New York, New York, United States

New York City Metropolitan Area

New York City Metropolitan Area

• Developed programmatic display and paid social media strategy for Fortune 500 companies
• Launched, managed, and optimized $20+ million annual working media across paid social platforms and programmatic platforms
• Managed and trained analysts to optimize campaigns across Facebook Ads, Snapchat Ads, Twitter, DV360 and other advertising platforms
• Identified insights and opportunities within data to meet client goals

Greater New York City Area

Greater New York City Area

• Manage multiple monitoring profiles, requiring content review and categorization using tool Sprinklr.
• Alert key stakeholders when important topics are detected within online monitoring process.
• Assemble monthly report that highlights trends and current data and provide recommendations based on monitoring data and develop reporting and analysis.
• Provide Social Media support for Endless Vacation Rentals, The Registry Collection, and Armed Forces Vacation Club.
• Management of brand presence across all social media platforms.
• Assist Digital Marketing team with providing campaign assets to campaign managers and fellow agencies

Greater New York City Area

• Created content for scheduled posts on Facebook and Twitter using Social Assurance
• Monitored mentions of Investors Bank on all social platforms using Meltwater and alerted stakeholders of any important mentions
• Responded to customers comments to maintain positive online brand presence
• Assisted with updating the internal format of the employee intranet using Sharepoint software to make intranet more branded for Investors
• Created media plans for the New York Money Market and New Jersey Money Market to promote the new campaign rate promotion and assisted with implementation of plans
• Assist with execution of various promotional VIP events at the Prudential Center for the reveal of Boomer Esiason and Phil Simms spokesmen announcement

Greater New York City Area

• Conducted media audits for clients such as Pacira, Intarcia, and Christopher & Dana Reeve Foundation to find future key opinion leaders and potential opportunistic strategies
• Developed strategic planning for events such as Taste of Chicago for Humana and “Light the Night” for Leukemia & Lymphoma Society to increase consumer participation from previous year
• Created brand strategy for products such as Robitussin, ChapStick, Imedeen and the Pediatric Platform for Pfizer Inc. in efforts to gain more media outreach
• Performed extensive research for both Pfizer and JustBorn brands to incorporate in future integrated marketing strategies to appeal to internal communications team

Greater New York City Area

• Helped develop and implement new internal communications to support new product, Advil Sinus Congestion & Pain
• Assisted with development of new strategic, integrated platforms for Children’s Advil, Advil, Emergen-C and Centrum
• Partnered with external public relations agencies to execute campaigns for various internal brands
• Developed internal white papers for consumers brands as a reference tool for US brand and extended brands team
• Developed and submitted an efficient process for uploading files and managing company share drive, improving team workflow

Greater New York City Area

• Collaborated closely with media team and on-air talent to generate original and culturally-relevant content
• Assisted with planning and implementation of two press days to support two marquis shows – Teen Mom OG and RuPaul’s Drag Race Season 7 Premier
• Conducted extensive research on millennials and future trends to inform communications campaign strategies; presented results to press department
• Monitored print, online and broadcast media outlets for current events and trends
• Supported execution of press day and presentation of the MTV 2015 Upfronts

Seton Hall University

• Oversaw all of the accounts of the firm
• Assisted Account Coordinators in maintaining the clients' goals and objectives through strategic tactics
• Held bi-weekly meetings and contact staffers to instill a successful and fluid working environment.

Trenton, NJ

• Worked with the Communications Department
• Assisted the editor in creating biographies of graduates and showcasing their success stories.
• Used social media strategy to reach their designated public of potential students.
• Managed and updated the Facebook, blog, and Twitter account for the College.

Bachelor Of Arts (B.A.), Public Relations/Image Management

Activities and Societies: Public Relations Student Society of America (PRSSA), Pirate PR, Delta Phi Epsilon, Resident Student Association.

Education record