Morgan Lyons Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Chicago, Illinois

As a summer analyst in the Global Finance & Business Management Program I analyzed financial data and created corresponding reports, presentations, and strategy documents in support of the corporate client banking group in the commercial bank to improve results and drive decisions. I also compiled internal and external data to help strategically improve the deposit rate strategy for clients who generated between $200MM and $5B in revenue annually. I was able to serve as a key team member to strategically manage capital, drive growth and efficiencies, maintain financial reporting, and proactively manage risk.

Greater New York City Area

As an ecommerce intern at Vince I ensured launch effectiveness and website success by identifying and solving errors and critical issues prior to the launch of Vince's new website. I also increased revenue generation on the new Vince.com site through conversion optimization using Google Analytics and through lead generation using Listrak email marketing. Along with this I validated orders from website and resolved variation in reports across various databases in order to create revenue and other crucial reports that were used company-wide.

Greater Chicago Area

At Lyons Consulting Group I worked in the Digital Marketing and Digital Strategy department. Here I reported to the head of the department and worked on various tasks for clients. These tasks helped increase conversion and site performance for LYONSCG’s clients using Google Analytics for reporting and analysis. I also improved the efficiency and success of client sites through Mystery Shopper analysis and the preparation and presentation of digital site assessments. In order to achieve these things I first passed Google Analytics certification exam that helped me with my analytics.

Greater Chicago Area

In this marketing position I was able to learn the fundamentals of using LYONSCG databases (Salesforce.com, Marketo, eTail Insights, Data.com). I also identified new potential customers through the use of Internet Retailer 500 and Internet Retailer 2nd 500 lists. With this knowledge I significantly increased marketing efficiency by updating contact and missing information for over 2,000 bouncing emails. Along with this I coordinated sales and marketing efforts, reporting to the SVP of Sales and Director of Marketing.