The true asset of a company are their customers. Most companies delegate the handling of their most important asset to people non qualified for the job, i.e. traveling salesmen or independent agents. Most salesmen start the day by running out and start travelling to the customers. Most independent agents do what they want, not what the company wants. Sales and marketing, like all other strategic activities, starts by the desk, drawing up an action plan, and then, very important, follow the plan.By the way, do you really know the difference between marketing and sales ?Specialties: Marketing and sales B2B. Sales force management and strategic handling of customer base.drawing up of Business Plans