- Manage email and marketing automation campaigns- Improve related KPIs- Manage the process of creative development- Design, implement and analyze testing strategies- Monitor and report on analytics- Identify areas for improved efficiency and scalability

- Collaborated with the sales organization, solution engineers and development to identify campaign goals, appropriate target audiences and channel strategy- Worked with content developers and creative teams to develop necessary assets based on campaign and channel requirements- Created campaign emails, social posts and landing pages- Pulled targeted database segments to meet campaign requirements- Campaign execution and operational project management- Improved campaign strategies by reviewing insights and behavior and making real-time campaign optimization recommendations- Collaborated on the development of a strategic campaign calendar in alignment with DSI communication goals

- Used Sprint, Pinsight, third party and partner systems to test, set-up, manage and track mobile advertising campaigns- Performed daily activities involved in ad campaign management, including reporting, analytics, and optimization- Tested ad creatives to ensure functionality and compliance with site specifications- Provided daily communication to account managers, third-party vendors and operational support teams- Provided reporting to customers and proactively addressed issues in which improvements or optimizations were needed- Built and maintained internal and external partnerships- Troubleshot technical issues, collaborated with extended teams to resolve trafficking issues and implemented mitigation plans- Produced post-campaign reporting, including recommendations for subsequent campaigns

- Managed overall product schedules and work flows to ensure projects stayed on schedule and on budget, with a team of three direct reports- Executed webinars from inception to completion, including landing page design in Dreamweaver, set-up in automation platform, ON24, and ReadyTalk, coordinated day-of logistics, provided technical support to participants, and interfaced with external clients at every stage along the way- Maintained key relationships with speakers and sponsors- Managed high volume of inquiries from applicants to industry-specific awards programs- Developed promotional campaigns through creative design, ad trafficking, e-blasts, and event listings- Collaborated with graphic design team on development of marketing materials- Delivered lead reporting to clients using marketing automation software- Managed project budgets- Developed marketing plans for promotion of products in order to fulfill lead-generation goals- Worked with the Content Marketing Director to spec out new technology requirements for successful execution of products

- Managed and mentored Digital Advertising Operations team (8 direct reports). Trained associates on ad trafficking procedures and ad serving technologies, assigned campaigns, trafficked advertising, managed workload for direct reports and facilitated reporting, monetization, sales systems and processes- Proactively followed and incorporated key business trends, through continuous education of team members. Proactively communicated trends with business, technology, and executive partners- Provided guidance, direction, and development to team members, including management of projects to completion, and ensured compliance with insertion orders- Managed the execution of digital advertising orders across Penton websites (desktop and mobile web), e-newsletters, and related mobile applications- Managed internal and external client expectations and deliverables, overseeing development and execution of all media efforts to ensure they were on strategy, on budget, and on schedule- Partnered with sales and market representatives, providing timely information and specifications to support completion of RFPs- Fully engaged in Ad Trafficker and Client Services duties and processes, providing back-up support to team members during critical periods, and conducted training of new hires- Served as the liaison between advertisers and rich media vendors, spotting issues in advance and managing expectations- Assisted Director of Ad Operations with testing and implementation of IAB Rising Star ad units across Penton websites- Tested and provided QA during migration from legacy DART ad tags to Google DFP’s GPT ad code

- Managed scheduling, trafficking, monitoring, and reporting of digital advertising of all Universal Uclick digital initiatives through Google DFP software. Ensured delivery of both ad network and direct/premium sponsorship campaigns. Forecasted available ad impressions and delivered monthly revenue reports- Managed one direct report (the Coordinator of Consumer Support) through coaching, teaching, and training. Ensured delivery of timely, pleasant, effective, and succinct consumer support via phone, Zendesk ticketing system, and email. Delivered resolution in the first communication- Coordinated with technology and development teams to generate quality feature launches on consumer and client websites. Supervised optimization and testing prior to deployment of content across a variety of devices, browsers, and operating environments- Served as primary technical contact for cartoonist and digital game developers entering digital syndication- Identified and monitored illegal uses of Universal Uclick content across digital platforms. Communicated with individuals/companies responsible for illegal/unauthorized use. Coordinated with legal counsel on an as-needed basis

- Investigated and provided reporting on historical, corporate, and land-ownership information in an effort to recover cleanup costs of EPA Superfund Sites from Potentially Responsible Parties (PRPs)- Traveled to various county title offices to research and analyze title and deed documentation- Coordinated with staff of various government entities to obtain title documentation, articles of incorporation, and other documents- Crafted chains of title and title trees. Compiled Superfund Site histories and reports- Conducted corporate successor research utilizing websites of the Secretaries of State and United States Securities and Exchange Commission- Interviewed Superfund Site land owners and their descendants- Designed map and charts for Superfund PRP reports, collated reports, maintained document inventory