The Marketing Traineeship is tailored to various disciplines surrounding Digital Marketing. To encompass the basics required to ensure an excellent understanding and knowledge base acquired to cover any entry role within the Digital Marketing realm. This also included a two week work placement at Tangible Digital, working directly with the Director on content and SEO tasks.The Traineeship specialises in preparing each learner for the Digital Marketing sector through a series of CPD Certified courses followed by performance test and a two week placement with a local agency assisting with the quintessential daily tasks encountered within an agencyCourses completed in the Traineeship: CPD Certified- Level 2 Marketing Diploma Certification- Social Media Marketing Certification- Google Analytics Certification- SEO for Business CertificationCourse Module Content:- Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)- Websites and Web Design - Creation, content, structure and design- Digital Display Advertising - formats and campaigns- Email and Mobile Marketing - legal considerations, marketing practices and initiatives- Social Media Marketing - platforms, networking, marketing strategies, marketing costs, customer experience and satisfaction, brand recognition and boosting website SEO- Online Public Relations - The four phases of online PR- Web Analytics - Off-site and on-site, types of process- Digital Marketing Campaigns and International Regulations- Google Analytics - Campaign/Conversion tracking, key terms, reporting and UTM parameters- Further SEO: Link Building, Internal Linking and Local Search Optimisation techniques