Infinite Energy is Australia's leading solar provider. We are transforming the way Australian homes and businesses access and manage energy through our five priority pillars: solar, battery storage, electricity grid supply, embedded networks and electric vehicle charging.Taking a holistic approach to energy management, Infinite Energy is at the forefront of the renewable energy technology industry, having installed some of the country’s most advanced and largest rooftop solar systems and most complex embedded networks. With offices in Perth, Sydney, Melbourne, Brisbane and Adelaide, Infinite Energy has delivered solar systems for over 15,000 homes, businesses and government facilities since being founded in 2009.Notable projects include WA Parliament House, Curtin University, UWA Business School, RAC WA, Sandalford Wines, Broadway Fair Shopping Centre, Aveley Secondary College, and the Australian Wool Testing Authority.As National Marketing Manager, my position involves:• Designing the overall strategy and tactics to increase brand awareness and lead generation• Management of the marketing team• Developing and improving marketing automation and lead nurturing campaigns• Deploying successful marketing campaigns, owning their implementation from ideation to execution• Managing organic and paid acquisition channels • Responsibility for management of all paid, earned and owned channels • Building and maintaining strategic relationships with key partners and stakeholders• Overseeing the production of promotional materials• Measuring and reporting on performance of marketing activities• Managing and coordinating various media releases / opportunities• Taking key insights and producing initiatives to deliver on business objectives

CV Check Ltd is Australia’s fastest growing online screening and verification company with more than 1,000 checks available across 190 countries.The ASX listed business conducts over 150,000 checks every year for private and government organisations, employers and individuals.My responsibilities as the Digital Marketing Specialist include:Brand and communications• Overseeing production of all written communications, brand collateral and website content • Overseeing and assisting in planning, briefing and writing of contentCustomer Experience • In depth understanding and analysis of customer journey and all of the various touch points between the brand and customer • Documenting, communicating and managing the assessment, analysis and improvements to the customer experience overall, and at the touch points of the customer journey - in particular website, sales collateral, email, customer support and social platforms. • Measuring and testing improvements using available analytics and listening tools in close collaboration with other departmentsGrowth Activities • Coordinating and reporting of paid media and other marketing activities generating customer engagement or traffic (including SEM, social media, blog content, email, display and native advertising) • Managing all direct marketing activities including process from concept and data segmentation, through to campaign delivery and post analysis. • Assisting in the definition of direct marketing KPI’s• Participating in strategic planning sessions to contribute to the department’s achievement of business goalsCustomer Research • Collecting and acting on customer feedback and insights to identify customer needs and opportunities to optimise customer experiences or improve the delivery on the CVCheck brand promise

SUREdeal Pty Ltd is a fast-paced and dynamic e-Commerce company where I played a pivotal role in propelling the company from a small start-up business, to competing with the top tier Daily Deals companies in the country.Starting out as the Digital Marketing Specialist, within two years I had earned the position of Marketing & Operations Manager.My key responsibilities included:• Writing and overseeing internal and external communication• Website development• Recruitment and training• Reporting on KPIs• Procedure improvement• Managing and overseeing content• Developing and managing Social Media presence• Google and Facebook Ad creation• Establishing voice of the brand• Developing daily eDMs• Establishing and implementing customer service messages• Managing day to day operations• Developing key stakeholder relationships• Managing staff within all departments• Monitoring customer experience

Tropical Twist is a unique, 1000 square metre indoor children's play centre featuring play equipment with three levels, a toddler area, challenge course, bouncy castle, and a basketball area plus three children's birthday party areas and a fully equipped cafe for parents.Key Responsibilities as Marketing Assistant and then Assistant Manager: • Oversee daily operations• Staff rostering and task delegation• Develop and execute staff training modules• Recruitment• Conceptualise, research and execute successful marketing strategies• Write and design all internal and external communications

Working for Australia’s largest household hardware chain, I began as a part-time Retail Team Member and was later promoted to Admin & Community Event Assistant.My tasks included:• Providing excellent customer service• Frequent stock management and merchandising• Data entry & general office administration duties• Management of busy switchboard• Distributing and answering emails from customers and suppliers• Assisting with the organisation of community events (management of budget, securing bookings, venues and suppliers, organising staffing, assisting with promotional materials, handling client queries, coordinating venue management)