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At Bio-Rad Laboratories, my leadership role in marketing places me at the helm of a team dedicated to enhancing our digital presence and driving strategic growth. We focus on a multi-year plan, honing in on life cycle management and channel strategies to amplify the Life Science Business's trajectory. Key initiatives such as product development prioritization and global marketing efforts fall within our ambit, ensuring Bio-Rad remains a forerunner in the industry.Prior to Bio-Rad, my tenure at Pall Corporation involved steering a robust team of 150 marketers across multiple continents, where I spearheaded the annual strategic planning process. At GE and Millipore, my General Management roles afforded me experience in aligning R&D investments with product innovation, a skill I continue to leverage. Managing full P&L's in systems, consumables, chemical and cell culture media product verticals. My collaborative approach fosters an environment where strategic marketing, product management, R&D, supply chain and commercial converge to deliver exceptional value in the life sciences sector.
Bio-Rad Laboratories
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Senior Vice PresidentBio-Rad Laboratories Jan 2023 - PresentHercules, Ca, UsResponsible for leading and building a world-class marketing team creating upstream and downstream marketing initiatives and enhancing the company’s digital presence. Activelysupports and develops the multi-year strategic plan to prioritized opportunities, life cycle management, new product development, channel strategies, and inorganic opportunities to accelerate growth for the Life Science Business.• Lead portfolio strategy and inform product development prioritization• Directly manage and lead the Life Science Group’s marketing efforts, product management teams, marketing communications, cloud applications and market development groups globally.• Work closely with R&D leadership to drive the group-wide product portfolio planning process for current and future products to ensure Bio-Rad invests in the projects with the best return oninvestment.• Strong support and functional leadership for new product development (NPD) and coordinating with commercial team to execute new product introductions (NPI).• Coordinate and facilitate with the sales leadership team both short and long-term product sales forecasts for products during NPD, NPI and post launch monitoring.• Participate as a member of the Company’s executive team in Business Reviews, Senior Management Meetings and Executive Planning off-sites. -
Vice President Of MarketingPall Corporation Aug 2018 - Jan 2023Port Washington, New York, UsResponsible for managing the product management, marketing communications, regional marketing, regulatory affairs and business strategy for the largest and fastest growing business unit of Pall Corporation.• Manage a team of 80+ marketers located in Europe, North America and Asia• Prioritization of the R&D investment for new product development• Lead the annual strategic planning process for the business unit setting growth targets and investment requirements for the business -
General Manager, Upstream BioprocessGe Healthcare Jan 2013 - Mar 2018Chicago, Us• Responsible for the full profit and loss of the Upstream and Cell Culture business, growing the business from ~$100M to over $550M in 5 years • Lead a direct team of ~100 global professionals that includes custom R&D, commercial, engineering, business strategy and product management functions• Drove the $1.055B acquisition of the HyClone, Dharmacon and Seramag businesses from Thermo-Fisher• Successfully completed the integration of the Xcellerex, PAA and HyClone businesses into the Life Sciences organization• Championed $30M+ of investments in North America, Europe and Asia to increase manufacturing footprint and resolve security of supply concerns for customers• Increased the annual R&D budget from ~$5M to ~$35M delivering 5 major platform NPI’s and dozens of line extensions and cost out projects to revitalize the portfolio -
Head Of Biopharm Materials And Technologies Business AreaMerck Millipore Sep 2010 - Jan 2013Darmstadt, De• Responsible for the profit and loss of a 115M € (~ $160M) franchise serving the biopharmaceutical production market exceeding all financial targets during the course of the integration• Built a single global marketing team by integrating the legacy Millipore and Legacy Merck KGaA teams• Developed a robust M&A and partnership pipeline to drive future capability development• Prioritization of the product and technology development pipeline for a 7.5M € (~$10.5M) R&D budget to ensure future growth of the franchise -
Director Of Marketing For Upstream ProcessingMerck Millipore Jul 2009 - Sep 2010Darmstadt, De• Responsible for the marketing and product development strategy for an $85M dollar franchise of supplements for the cell culture industry• Led a team of senior product managers to return an underperforming low investment business to a growth trajectory achieving revenue and contribution targets in the first year• Managed partnerships and alliances supporting $27M in revenue with multiple suppliers to bring innovative products to market with minimal R&D investment• Developed a pipeline of partnership and acquisition opportunities to provide further growth opportunities to the franchise -
Group Manager Strategic Marketing, Bioscience DivisionMerck Millipore Jan 2006 - Jul 2009Darmstadt, De• Led a CEC level initiative to improve and integrate the systems and processes Millipore uses to collect, store, share and report on customer data. The program team consisted of up to 8 full-time and 16 part-time team members and a budget of $3.9M.• Developed the Bioscience Division’s Customer Satisfaction Program to collect customer satisfaction ratings from over 8,000 customers from North America, Europe, Australia and China providing near real-time responses to 2500 customer comments per year. The program increased our average customer satisfaction score by almost 10% and was adopted as a corporate measure.• Managed the integration of two acquired business units into Millipore’s pricing, strategic marketing and strategy review processes.• Led the Bioscience Division’s strategy reviews coordinating quarterly updates of performance metrics and strategic initiatives for senior and C-level executive review.• Member of a team that developed the branding campaign for the Bioscience division including the creation of iconography based branding elements for advertising, web promotions, sales brochures and product packaging.• Recruited and developed a team of up to 5 market managers with an annual consulting budget of up to $400K. The team conducted over 100 market analyses to support product development, business development, branding and divisional strategy initiatives. -
Strategic Marketing Manager, Bioscience DivisionMerck Millipore Feb 2005 - Jan 2006Darmstadt, De• Led a team of 12 consultants and Millipore employees in the Bioscience Division’s Optimized Pricing Initiative generating up to $42.5M in incremental orders and contribution per year by developing and implementing standard methodologies to improve pricing decisions in North America, Europe and Japan.• Championed the use of voice of the customer analysis in the newly formed Bioscience Division by developing systems, processes and methodology to integrate voice of the customer analysis into the Bioscience Division’s product development processes. -
Product Marketing Manager, Labwater DivisionMerck Millipore Jan 2004 - Feb 2005Darmstadt, De• Managed the North American Launch of the new Large Platform Lab Water Systems growing the business from $1.7M to $2.3M in the first year after launch by developing marketing campaigns and sales strategies.• Responsible for supporting the North American Service Business growing orders $8.2M to $9.3M in 1 year by standardizing and simplifying the quoting process, training the sales organization on new products and selling tactics and publishing multiple articles on the need for validated service on Lab Water systems. -
Senior ScientistFujifilm Diosynth Biotechnologies Aug 1999 - Aug 2001Billingham, GbA Contract Manufacturing Organization specializing in cGMP Biopharmaceutical production of recombinant proteins in multiple classes including monoclonal antibodies, recombinant enzymes, hormones and fusion-proteinsSenior Quality Control Scientist • Developed quality control assays for early stage (toxicology through phase II) development projects across a wide range of technology platforms -
Chief Lab TechnicianBayer Jan 1999 - Dec 1999Leverkusen, North Rhine-Westphalia, De• Supervised and trained a team of 6 laboratory technicians to ensure that all tests were performed properly and results were properly documented according to cGMP procedures. -
Laboratory TechnicianBayer Oct 1997 - Jan 1998Leverkusen, North Rhine-Westphalia, De• Developed sample tracking, testing and result reporting processes and procedures for a laboratory that tested over 16,000 samples per day to ensure the safety of biological products. -
Research ScientistVirginia Tech Sep 1996 - Sep 1997Blacksburg, Va, Us
Morgan Norris Skills
Morgan Norris Education Details
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Questrom School Of Business, Boston UniversityFinance -
Virginia TechBiological Sciences
Frequently Asked Questions about Morgan Norris
What company does Morgan Norris work for?
Morgan Norris works for Bio-Rad Laboratories
What is Morgan Norris's role at the current company?
Morgan Norris's current role is Senior Vice President @ Bio-Rad Laboratories | General Management, Marketing, Product Management, Strategy, P&L Management.
What is Morgan Norris's email address?
Morgan Norris's email address is mo****@****ail.com
What is Morgan Norris's direct phone number?
Morgan Norris's direct phone number is +161756*****
What schools did Morgan Norris attend?
Morgan Norris attended Questrom School Of Business, Boston University, Virginia Tech.
What skills is Morgan Norris known for?
Morgan Norris has skills like Product Management, Strategy Development, Advanced Pricing, Internal Communications, Pricing Strategy, International Management, Execution Management, Cross Functional Team Leadership, Product Marketing, Competitive Analysis, Product Development, Product Launch.
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