Account management for several brands managing product launches, press releases, social influencer campaigns and events.

Part time role managing the social media accounts of several of The Generalist PR agency clients. The role includes:- Planning- Content creation- Account management- Social Influencer marketing- Reporting

- Contract role running marketing activity for four FMCG skincare and haircare brands across NZ and Aus- Brands include Essano natural skincare, Primal Earth men's skincare, Dominate men's haircare and Skin Therapy scientifically advanced skincare. - Strategised and implemented trade marketing activity through grocery channels in NZ and AU- Involved in research and development for the NPD pipeline

- Manage a team of three; a Digital Marketing Assistant and two Graphic Designers. - Primarily responsible for implementing all digital marketing support for NZ & AU markets including email marketing, social media accounts, website and online activations- Project Manager for redesigning the Pumpkin Patch global eCommerce website implementing an improved user experience and richer content- Involved in creatively implementing new customer journeys derived from the customer contact strategy- Create targeted content and campaign the creation of user generated content in order to support marketing efforts and overall brand engagement strategy

- Primarily responsible for implementing ATL and BTL campaigns, promotions and new product development.- Manage the day to day implementation of the media strategy applicable to set campaigns.- Work with the KFC Marketing Manager to leverage and adapt the KFC brand marketing strategy and marketing calendar to achieve sales and profit targets.- Evaluate the effectiveness of marketing programs through pre and post promotional analysis.- Responsible for monitoring expenditure of the multi-million dollar KFC marketing budget. 
- Involved in leveraging the KFC Super Rugby sponsorship through activations and events

Developed a range of high volume customer acquisition, retention and growth direct marketing and digital campaigns.

Short term contract responsible for the co-ordination of the Carbon Emissions Reduction Target (CERT) direct response marketing campaigns.

• Supported the Mass Communications & Brand Manager in strategising and managing the creative process of TTL activity of two award winning brand campaigns; Yellow Treehouse and Yellow Chocolate. • Managed the Yellow pages regional acquisition campaigns. • Assisted with the re-branding of the Yellow Pages Group to Yellow.

Managed all marketing activities and branding for the New Zealand, Australian and Chilean offices.

Set brand identity and POS strategy.