Hi! I am Morgan, a former academic, behavioural sciences expert, director of ANALYTICA UK and of Predicta Football.At ANALYTICA's, we use evidence-based knowledge from neuromarketing, nudges, customer and social psychology, to help organizations tackle challenges related to user-, or customer-related considerations. In brief, any instances where influencing behaviours is crucial for success!In 2018 we launched two innovative neuromarketing services: CogniMenu, a menu engineering tool aimed at improving restaurants' sales; and CogniSales, aimed at helping B2B and B2C organizations develop their sales using customer psychology.In 2019 I founded Predicta Football, the 1st science-based talent identification tool for predictive recruitment in football. We help clubs determine with more accuracy which young players to invest in before others. We estimate young players' potential to become professionals in the future using scientific assessments of their mental, psychological & cognitive resources.Finally in 2023 we've launched One Skill Further, the latest self-paced online mental training for athletes. We provide easily applicable techniques using "how-to" videos to help athletes reaching those marginal benefits through mental preparation.
Listed skills include Parler En Public, Statistiques, Gestion De Projet, Management, and 14 others.