Morgan Pastner Jaffe Email & Phone Number

Charlotte, NC, US

• Crafted compelling social media campaigns with Starbucks, reaching 34.3 million consumers and driving a 13% increase in engagement, resulting in 2.5 million co-branded landing page visits.
• Launched a compressive behavior-based trigger program, delivering over 30MM emails across 16 trigger campaigns in English and Spanish.
• Developed a 10-day marketing blitz, drove 50MM impressions, a 50% increase in landing page visits, and +5% YoY lift in spend.
• Managed omnichannel card enhancement campaigns, producing 14MM impressions, a 25% application increase and 148% increase in application approvals, over prior period (2023).
• Curated multicultural marketing initiatives, content, and translation to deliver products and campaigns aligning with a positive, inclusive, and personalized customer experience.

Charlotte, NC, US

• Spearheaded comprehensive marketing and digital strategy for Spanish language “Better Money Habits” financial literacy website, reaching 3.5 billion consumers.
• Collaborated with cross functional teams to create webinars and tool kits for financial centers, community outreach and media launches; designed co-branded video content client partnership with Khan Academy.
• Guided a quantitative study with 757 Spanish speaking participants to leverage customer journey messaging data and increase user engagement in Hispanic-Latino market.
• Optimized and supported new multicultural marketing content as well as transcreation and translation of marketing content originally developed in English.

Satellite Beach, Florida, US

• Spearheaded marketing initiatives for a landscaping company, designing a new logo and launching the Instagram page, acquiring 20 clients and generating $8K in monthly revenue within 2 months, while increasing client.
• Researched customer personas to position company product strategy and vision, leading to a 25% conversion rate on Instagram campaigns and a 40% increase in leads generated.
• Designed social media posts using Canva and Adobe, utilizing HubSpot for calendar scheduling and analyzing campaign analytics to enhance open rates by 15% and click-through rates by 20%.
• Produced original, storytelling, and compelling content for promotional advertisements and marketing materials in English and Spanish, expanding audience reach by 50% across social media platforms.

West Reading, PA, US

• Oversaw rollout of Healthy Baby Program to 1,000 women, boosting user engagement and child health in underserved populations; directed target market research to differentiate brand positioning.
• Executed sponsorships, increased brand awareness and generated increase in patient registrations.
• Created KPI competitor analysis dashboard for VP of Operations and Board of Trustees.
• Coordinated bilingual marketing initiatives in English and Spanish targeted at engaging the Latino Community, expanding outreach efforts, and fostering cultural inclusivity.

West Chester, PA, US

• Formulated Hispanic enrollment strategy and conducted employee workshops to increase penetration into the Hispanic-Latino population which comprised 70% of their clientele.
• Redesigned omni-channel campaigns from brief to post-production, with oversight of creative partners for digital ads, landing pages, TV spots, direct mail, radio spots and bi-lingual grassroots marketing collateral.

• Transformed an experimental trend-marketing concept into a thriving small business, cultivating a client base of over 400 satisfied customers.
• Initiated and supervised Facebook marketing campaigns to both retain existing customers and attract new ones, contributing to increased brand visibility and revenue growth.
• Collaborated with local businesses to organize and host successful in-person events, fostering community engagement and expanding the business network.
• Secured interviews and PR coverage with prominent news outlets, including local newspapers, Power99 radio station, and influential local personalities, enhancing brand recognition and credibility.
• Independently managed budgets, diligently tracked expenditures, and conducted ongoing competitor research to inform strategic decision-making and optimize financial efficiency.

• Strategically coordinated and marketed cultural excursions and events for American study abroad students at We Love Spain, facilitating seamless cultural integration experiences.
• Actively contributed to brainstorming sessions, assisting in the creation of compelling marketing materials to promote study abroad programs and events.
• Played a pivotal role in the planning and execution of dynamic marketing events, enhancing brand visibility and engagement within the study abroad community.
• Curated and crafted engaging social media posts, driving increased customer participation in events and fostering a vibrant online community.

Sevilla, Sevilla, ES

• Developed bilingual email campaigns and engaging social media content in both English and Spanish, effectively reaching a diverse and international audience.
• Fostered collaboration within the team by actively participating in efforts to expand marketing channels, resulting in increased brand reach and engagement.
• Offered a unique and innovative perspective, contributing creative ideas and strategies to enhance the effectiveness of English marketing initiatives, ultimately driving improved campaign outcomes.

Barcelona, ES

• Conducted extensive research on target consumers within the competitive mail service market in Sevilla, Spain, informing strategic decision-making and market positioning.
• Utilized a multifaceted approach, including demographic surveys and focus groups, to conduct comprehensive market research, gaining valuable insights into consumer preferences and behaviors.
• Mapped out and defined the intricate buyer and user journeys integral to the purchasing process, facilitating the alignment of marketing strategies and the development of a robust go-to-market strategy and external.

Graduate Certificate, Multicultural Marketing

Master Of Science - Ms, Digital Innovation In Marketing

Accelerated One Year Masters Program In Languages And Cultures, Spanish Language And Literature

Spanish & German Ba, Spanish, German, International Business & Lingustics

B1 Certificate, German Language And Literature

Bachelor'S Degree, Spanish, German, Arabic, International Business

High School Diploma