As Marketing Director, I oversell all internal marketing efforts and support the Business Development team and the COO. - Marketing efforts are focused on content, social, and email marketing. - Support the Business Development team with sales enablement and automation via HubSpot - Maintain reporting dashboards to provide more accurate revenue forecasting- Support the management of the company tech stack - Manage and support HubSpot Platnium partnership

Focused on the growth of Primitive along with other non-client brands.Responsible for strategic planning of inbound marketing tactics including:-Content Marketing: blogs, video, podcasts, pillar pages, content offers-SEO-Social MediaLead the rebrand from Primitive Social to Primitive.

An insightful and data driven approach to product marketing, that always starts with a review of current marketing efforts and the competitive environment. Outcomes are well rounded product marketing plans with strategies that stem form overall business objectives and tactics ready to be implemented. A wide range of industries from agriculture to consumer goods.

Responsible for the regional management of the phil&teds and mountain buggy brands, in the United States and Canada. Planning of local placement of marketing communication assets, developed by product marketers, with media partners, retailers and consumers based on consumer insights. Execution of plans from start to finish including negotiation, purchasing, management, and reporting of activity success. Utilizing cross-functional team relationships. Managing digital marketing services Criteo and Amazon Marketing Services. Maintains strong relationship with global sales leaders, regional sales managers and key account managers, creative team, and customer service teams. Influencer management from the point of inquiry through agreement term.

Achieved goal of reaching the first page on Google in the desired region within 6 months of grand opening by employing SEO strategy. Conceptualized and implemented email marketing campaign program the optimized customer relationship management-optimization was ensured by weekly maintenance of customer database.Evaluated analytics to measure effectiveness of campaigns and other marketing efforts and identified necessary adjustments.Facilitated grand opening event: included planning, marketing, and activities.Exuded excellent customer service that fortified strong relationships with customers.

Orchestrated monthly email and direct mail marketing campaignsCultivated relationships with various referral sources through cold calling On-site labor as needed

Restocking of products, customer service, register work, and maintenance of sales floor.

Achieved 215% of revenue goal for the fiscal yearManagement of purchasing and new employee trainingIntroduced new products and logo designDirected daily operating duties including: staffing, kiosk maintenance, inventory management

Implemented contact database that boosted efficiency of client paperwork storageExecuted patent research for proprietary product leading to successful submission to notified body