Morgan Scott Email & Phone Number

- Plan and execute the strategic agenda to drive retail productivity through new program recommendations and existing program improvements - Review industry and consumer research and outline key insights to be leveraged by the brand and with our retailers - Partner with Sales leads and Account Management Team to develop the strategic agenda and ensure.

- Develop marketing campaigns for key holidays to deliver commercial innovation through fresh, creative messages that resonate with consumers and drive demand for cards. - Represent the voice of the consumer through understanding global trends, consumer data, and the perspective of the shopper. - Manage the development of the campaign strategy, schedule.

Cleveland, Ohio

- Collaborated with cross-functional partners to manage product from conception to execution for digital and in-store pick-up. - Segmented and curated product for AG and Papyrus brands across card, gift packaging, entertaining and stationery categories for all holidays and everyday occasions. - Innovated with the design team to develop new product.

Cleveland, Ohio

- Assisted in reinvention of the Target greeting card brand including new content strategies, visual aesthetic, voice, and brand name. - Led and managed the development of 15+ Target feature seasonal and everyday programs by writing product strategies, communicating with business partners, presenting creative briefs, leveraging consumer insights, and.

Cleveland, Ohio

-Conducted an in-depth product analysis regarding the Greeting Card Foundations to gain an understanding of the current state of overlap and to propose a future state direction rooted in consumer preferences and sales data. -Presented my key findings to key leaders in the organization and my recommendations were utilized to inform decisions for future.

Oxford, Ohio

-Focused on ensuring the fraternity maintained a positive brand image and increasing awareness about the organization. -Utilized marketing tactics including a recruitment campaign, professional video, networking events, and print advertising to recruit qualified, professional candidates.-Created opportunities for members to contribute and gain marketing.

Oxford, Ohio

As the Event Coordinator for the Her Campus Miami Ohio online publication, I acted as the link between the publication and Miami University's campus. By utilizing various skills including communication, organization, and creative innovation I developed and ran a variety of events on campus.-Over 90 students were in attendance at the First Annual Her Campus.

Worked as an Editorial Intern during the summer of 2012 for Cincy Chic. During my time as an intern, I wrote feature articles regarding business men and women throughout the Cincinnati area impacting the community. Through this internship I gained experience with conducting interviews, working in a timely manner, and editing written work.