Creating meaningful, engaging, and sustainable content and strategy that increases brand awareness through multiple digital channels.Managing an editorial and content calendar, creating a strategy that is cohesive across all channels and consistent with brand identity.Copywriting and video/ graphics creation, (including YouTube shorts, Meta Reels, Tiktoks) working with company experts to create good content.Copywriting and editorial responsibility for the popular podcast Debt Free in 30, two monthly newsletters, managing contacts, promotions and giveaway program.Curating content for multiple web properties, including the popular Debt Free in 30 Podcast, Debt Free Digest monthly newsletters, blog, and social media posts across all major platforms. Managing social media and engagement including responding to messages and questions, reviewing Google Business Reviews, etc. Creating and monitoring social media reports, analyzing the data for strategic decision making. Building relationships with industry influencers and guest recruitment for weekly podcast and social media content. Media outreach and press release writing for promotion of annual industry study. Collaborating with the marketing team and co-founders on new ideas, projects and overallmarketing strategy.

-Complete management and development of social media strategies, content, community management, influencer management, and email marketing of 6 brands under one umbrella company using multiple brand voices and tones. -Organic content creation and strategic scheduling across multiple platforms- ensuring the use of best practices for each platform - notably contributing to the growth of social media profiles by thousands through the creation of engaging product content. These efforts significantly bolstered overall sales and brand visibility as well as driving consistent growth, reach, and engagement across Instagram, Tik Tok, and email subscribers. -Drove successful influencer management initiatives consistently vetting appropriate brand ambassadors, building relationships and drafting casual contracts and implementing follow-up loops to support brand growth strategies. Crafting compelling and synergized email and social campaigns using smart segmentation and captivating content. Consistently achieving successful open rates, click-through rates (CTR), and measurable return on investment (ROI), directly correlating to heightened sales performance.-Customer relationship management, using META business suite to swiftly respond to inquiries and comments across social platforms, ensuring they felt heard, supported, and deeply connected to the brand(s) and ensuring seamless customer experiences.

🔍 Conducted in-depth analyses of clients social media platforms and collaborated closely to define strategic goals, culminating in the development of comprehensive content strategies to achieve these objectives.🎨 Creation of compelling content spanning campaigns, graphics, and written copy across a wide array of social media platforms and client profiles.📊 Delivered detailed monthly reports to clients, highlighting the upward trajectory of platform growth, ROI optimization, and the attainment of critical KPIs.💰 Assumed responsibility for managing monthly social media ad budgets for individual clients, formulating precise allocation strategies across platforms such as Facebook and Google ads, meticulously documenting expenditures for thorough reporting.🤝 Expertly delegated tasks across the team, ensuring efficient content production and fostering enduring client relationships.

Engaged over 1000 email subscribers weekly with MailChimp, consistently achieving high CTRs Updated WordPress with inventory to keep website up to date, descriptions and blogs to drive SEO, and curated captivating banners, eye-catching thumbnails, and social media content daily. lntroduced Google and Facebook Ads tactics, and integrated the business to Meta Business Suite for the first time. Balanced the role of store manager, customer experiences, speeding up the process of packing and shipping online orders, training new team members, social media, SEO, blogs, and more.