Responsible for defining an innovative new, interactive technology platform. Still in development.- Mission vision and OKRs - Leading multiple, multi-disciplinary agile scrum teams across locations - Managing a broad stakeholder network across many product lines - Audience research - New technology and experience development - Commercial modelling and business case- Platform roadmap and feature prioritisation

Key Product Launch: LEGO VIDIYO. Project role: Product Owner and Mobile App UX Lead I initiated and lead design development of a new, flagship product line that was all about creative, music video making. We wanted to turn kids' love of music and meme content into a live, hands-on experience that was creative, playful and sociable. A mobile app blended augmented reality and computer vision with fresh new toy design, a kid-safe social video platform and the latest hits from the biggest artists ... And while I can't take credit for the art direction, some of the most imaginative minifigs ever made. We built a strong partnership with Universal Music that took the LEGO brand into new channels and spaces.

Key Product Launch: LEGO Hidden Side. Project Role: Mobile Game UX Lead A new 'ghost-busting' story IP and toy line with an integrated mobile AR game that allowed kids to view the spooky 'Hidden Side' of their LEGO models and catch ghosts. I lead the development of the interactive play UX from ideation through until the concept was established and prototyped (approx 6 months) before starting LEGO VIDIYO. It was LEGO's first 'mixed reality' toy experience to hit the market with Apple as a key technology partner.

Key Product Launch: LEGO Dimensions. Project Role: UX Concept Lead A specially designed ‘portal’, enabled kids to bring a huge range of LEGO built characters and models to life in an expansive, AAA videogame. An amazing 30 LEGO and Warner Bros IPs were included, from Ninjago and China to retro classics like Ghostbusters, Back to the Future and the A-Team. I took the project from 0 to 1, defining the vision and overall consumer value proposition as well as development of videogame concepts, digital-physical hardware and interactions. Despite being last to market, Dimensions beat competition from Activision and Disney to become the market leader in the 'Toys to Life' category.

Design Lead on LEGO Dimensions and LEGO Chima Y3 Social Experience

Key Product Launch: LEGO Juniors (now LEGO 4+). Project Role: Design Lead I lead design development of a new product line and UX formula that successfully solved an age old retention challenge for the LEGO brand - the transition from DUPLO to LEGO was too challenging and kids were dropping out at the peak of the toy market. With sustained year on year growth, the rebranded 4+ sets are now the entry point to every LEGO product line, across the portfolio.

Discovery and concept design work to find the next big growth drivers for the company

MyMole’s mission was to ensure that anyone could receive a clinical assessment of a mole they suspected as being skin cancer within 24hrs via a personalised, mobile portal. The mobile app built a relationship with users, nudging them to record moles regularly and automatically comparing images looking for changes. I had identified the systemic bottleneck - scarce dermatologists with long waiting lists - and had correctly anticipated the shift towards telemedicine and the role computer vision and AI would come to play in diagnostics. LEGO and Denmark was too tempting an offer however and I closed the business after two funding rounds.

Aircraft Medical was a design led medical device company. The company made its name by producing the world’s first portable, video laryngoscope. I lead the design development, research and clinical trials of one on it’s products and helped establish the design team as we transitioned from a young start-up to a technology business with global distribution. The company was bought in 2016 by Medtronic for $110m.Key activities: Research and ideation. Form development and advanced surfacing. Engineering and opto-electronic development. Production of clinical prototypes and certification. I logged hundreds of hours of user research in operating theatres, intensive care, paediatric and emergency departments in the UK, Europe and the US.

Product designer in a dynamic, young consultancy. I worked on a range of consumer product projects for leading brands including Red bull and Hasbro as well as a novel semi-architectural project. 4C has a large workshop space providing plenty of opportunity for hands-on prototyping in the early design stages. I also provided rendering, 3D animation and graphic design support for many client pitches and presentations.

Founded a multimedia agency focussed mainly on standalone interactive media products rather than websites. I won contracts to produce e-learning materials for the Scottish and Northern Irish governments as well as several exhibition kiosks and corporate presentations. Core skills were in Illustrator, 3DS Max animation, Flash actionscripting, Director and Adobe After Effects.

Designed car interiors for the multi-disciplinary, Advanced Product Group. Worked on a vehicle for extreme sports enthusiasts emphasising style and storage solutions for gear. Built full size prototype rigs and chaired consumer focus groups.

5 month student design placement followed by 4 month full employment over the summer months. As part of a small multi-disciplinary team, I worked on a new design for a knife sharpener. After a series of diverse field trips, ranging from TV chefs to artisanal knife makers, we prototyped our concepts and their results analysed in Philips labs.