Manage Champion North America organic social strategy and content development. Assist in the global planning of efforts relative to social media handles across international regions. Lead paid media creative development and execution of ad deliverables for key retailers and owned e-commerce full-funnel tactics. Support DTC e-commerce and Amazon cross-functional teams with brand approved digital content to support business objectives and help drive sales. Partner with internal and external cross-functional teams to develop and optimize processes for efficiencies and cost savings. Oversee external agency counterparts to support creative executions and strategic efforts.

Work with global counterparts to streamline processes for manufacturing and development. Support cross-functional teams in development and optimization of processes.Quarterly market trend research and analysis of competitive brand landscapes, sales history, and innovative solutions to develop strategic new product style designs and updates. Lead business expansion efforts to obtain new product categories. Oversee collaborative team efforts to ensure efficiency and productivity of direct reports are aligned to the overall business objectives and growth goals. Collaborate with senior management teams to onboard new suppliers with process-oriented documentation and training needs. Partner with internal teams to identify business efficiency needs and develop processes to help solve.E-commerce product page development for variety of product categories in Women’s and Kids Intimates and Activewear categories. Holistic brand strategy development and execution of kids’ apparel brand Generation Joy. Manage strategies and efforts with multiple agency contacts to grow brand awareness and increase conversions.

Bi-annual apparel market trend research to support senior management Market presentations. Assist in private label product development for Women's and Kid's Intimate Apparel and Activewear. Collaboration with international design, sourcing, and manufacturing teams to identify white space opportunities and produce new product styles to fill the voids. Write and upload online product description pages for search optimization. Sales analysis of KPIs to help insight new season style and color updates.

Creation of B2B and B2C marketing strategies across brands in the finance, insurance, and travel industries.Strategic planning and oversight of digital marketing campaigns across multiple channels, specializing in email marketing and SEO of digital content. Strategic planning and coordination of print magazines for B2B and B2CCollaboration with creative teams to develop editorial content calendars Consumer audience and segmentation research Development of personas and user journeys according to target audiences for B2C digital marketing campaigns. Partnering with clients to align quarterly business priorities with consumer mindsets in order to deliver a cohesive, user-friendly experiences across websites, email, social, and print channels.Collaboration with media team to oversight and inform paid campaigns for brand awareness and lead generation.Analyze data to help determine insights and optimizations for campaigns and business objectives

Manage, oversee development, and deployment of stand-alone, automated, and multi-step email campaigns across various lines of business under one B2B brand. Designing email campaign journeys based on audience targeting and on boarding processes Key liaison between internal agency staff and clients to inform design, content and deployment for an average of twenty plus emails per month. Migration of email platform to transfer clients email contact database and email templates from ActOn to MailChimp while incorporating efficiencies and list management during the transition.Familiarity with Eloqua, Salesforce Marketing Cloud, and Litmus

Communicate in store executional plans for Key HBI accounts to secure retail volume growthCollaborate with Sales and Marketing teams to interpret and translate data into customized, strategic plans by retailer and create detailed executional directives based on business objectivesKey liaison between Sales and Marketing teams to insure all programs supported by top service accounts were executed as planned by in-store field team

Manage team blog site to gather product and consumer feedback from in store Sales, Merchandising, and Retail Training team members and relay Build and assign in-store project surveys and recap summaries of task completion and feedback to share with upper management teamsCreate, manage and update projects and scheduling of tasks dispersed to in-store field team members via workforce management application.

Setup of new hire materials and maintain all administrative and team personnel files IT Troubleshooting for tablet devices used by in-store field team members Update monthly team budget, shipping cost tracking, time off request and balances, and other corporate tracking files for the Sales, Merchandising, and Retail Training team