Morgan First Email & Phone Number

New York, Ny, Us

Clients include - Mattel, Atlantis Bahamas, Fairmont Hotels, The Botanist – Rémy Cointreau, Bucket Listers, Benson Marketing, Viticulture Commission of the Vinho Verde Region of Portugal, Ole & Obrigado, Museum of Women, Cannonball Productions, TUBES, The Confetti Project etc.

New York, New York, United States

As a founder of Rose Mansion I have been named Design Retails's 40 Under 40 for best retail design as well as Wine Enthusiasts 40 Under 40 for most innovative new concepts in the wine industry!I launched Rose Mansion as a pop-up in New York City in the summer of 2018 with the goal of creating a fun place to learn about wine and celebrate! In just 4 months over 80,000 guests came through the doors! Guests make their way through 14 different rooms highlighting the science, history… Show more As a founder of Rose Mansion I have been named Design Retails's 40 Under 40 for best retail design as well as Wine Enthusiasts 40 Under 40 for most innovative new concepts in the wine industry!I launched Rose Mansion as a pop-up in New York City in the summer of 2018 with the goal of creating a fun place to learn about wine and celebrate! In just 4 months over 80,000 guests came through the doors! Guests make their way through 14 different rooms highlighting the science, history, politics and celebration side of rose, learning as they taste their way through 8 different wines. We opened again in June of 2019 with an even larger space, more artists and more wineries but were sadly closed due to the pandemic in 2020. Rose Mansion is hibernating while the world heals from Covid-19 and will return again soon. Show less

New York, New York, United States

Catching Flights is an immersive storytelling company that imagines, designs, and builds playful cultural experiences all around the United States. Founded by Morgan First and Tyler Balliet, they believe in creating magical, educational events that inspire, educate and bring joy.

New York, New York

Rebel School of Wine (published by HarperCollins, Harvest imprint) is a comprehensive book that covers every major wine region in the world; the popular grapes; how grapes are grown; how different styles of wine are produced; the history, science, economics, and politics of global trade; as well as how to buy, drink and enjoy one of the world's most popular beverages. Oh, and the book is filled with hundreds of illustrations, charts and maps to make things even more digestible.Tyler… Show more Rebel School of Wine (published by HarperCollins, Harvest imprint) is a comprehensive book that covers every major wine region in the world; the popular grapes; how grapes are grown; how different styles of wine are produced; the history, science, economics, and politics of global trade; as well as how to buy, drink and enjoy one of the world's most popular beverages. Oh, and the book is filled with hundreds of illustrations, charts and maps to make things even more digestible.Tyler Balliet and I crafted the outline for this book over 15+ years ago. Then Amber Day worked with us to bring it to life with over 450 amazing illustrations! I am so happy it will finally hit shelves Tuesday May 7th! Available where books are sold! Show less

I was invited as one of the very first members to join YEC when it launched in 2010. The Young Entrepreneur Council is an advocacy group made up of many of the world’s top young entrepreneurs, business owners and thought leaders. It’s mission is to teach young people how to build successful businesses and fight the devastating epidemics of youth underemployment and unemployment.

New York, New York, United States

I created the business model and experience design of Wonderland Dreams working with artist Alexa Meade and her 3D paintings to bring the space to life. Wonderland Dreams is a 26,000 sqft immersive experience, bar and events space on 5th Ave in New York City that brings to life the story of Alice’s Adventures in Wonderland through boldly painted art installations, creating a whimsical world that plays with our perspective of art and reality. Fall down the rabbit hole into a world of secret rose… Show more I created the business model and experience design of Wonderland Dreams working with artist Alexa Meade and her 3D paintings to bring the space to life. Wonderland Dreams is a 26,000 sqft immersive experience, bar and events space on 5th Ave in New York City that brings to life the story of Alice’s Adventures in Wonderland through boldly painted art installations, creating a whimsical world that plays with our perspective of art and reality. Fall down the rabbit hole into a world of secret rose gardens, mad tea parties, and a living gallery that puts you inside the frame. Show less

Greater New York City Area

I joined as part of a new global marketing team WeWork built in March 2017, pulling industry experts to establish marketing channels beyond press and word of mouth.While I had worked in WeWork spaces as a founder for the previous 5 years, it was my time working with the amazing brand, creative and interior design team that ingrained in me how much interior and spacial design are a part of a brands energy. I truly loved finding ways to recreate WeWorks energy and aesthetic feel outside… Show more I joined as part of a new global marketing team WeWork built in March 2017, pulling industry experts to establish marketing channels beyond press and word of mouth.While I had worked in WeWork spaces as a founder for the previous 5 years, it was my time working with the amazing brand, creative and interior design team that ingrained in me how much interior and spacial design are a part of a brands energy. I truly loved finding ways to recreate WeWorks energy and aesthetic feel outside of our spaces and watching how much people's energy changed because of it. Show less

Boston/Los Angeles/San Francisco/New York/Dc/Chicago

I started Wine Riot with my co-founder Tyler Balliet when I was 24 as a space to create a fun environment for young people to learn about wine. Over 8+ years we grew Wine Riot into a wine lifestyle brand focused on using innovative marketing, content and events to educate millennial consumers about wine. We threw over 45 large scale events in 8 years. The signature event, Wine Riot was a large-scale wine tasting with 250 wines from around the world with 2,500 – 6,000 attendances per event… Show more I started Wine Riot with my co-founder Tyler Balliet when I was 24 as a space to create a fun environment for young people to learn about wine. Over 8+ years we grew Wine Riot into a wine lifestyle brand focused on using innovative marketing, content and events to educate millennial consumers about wine. We threw over 45 large scale events in 8 years. The signature event, Wine Riot was a large-scale wine tasting with 250 wines from around the world with 2,500 – 6,000 attendances per event. Events have been hosted in Boston, LA, Chicago, New York, DC and San Francisco. In 2016 Wine Riot expanded into retail in Boston, MA evolving the liquor store into an educational tasting experience with large interactive maps, highly educated staff and daily tastings. I sold Wine Riot in 2017 but the events and brand continue to this day.As a founder of Wine Riot/Second Glass (our origianl name) I was named part of the Inc 30 Under 30. Show less

I toured college campuses across the US as a keynote speaker sharing stories about starting a company right out of college at the age of 21. My keynote focused on "How your weakness and differences can be your strengths" I told the story of starting a publishing company as someone with dyslexia and often being the only woman at networking events. The goal was to encourage students and entrepreneurs to build a strong team of people around them who can help the entrepreneur overcome their… Show more I toured college campuses across the US as a keynote speaker sharing stories about starting a company right out of college at the age of 21. My keynote focused on "How your weakness and differences can be your strengths" I told the story of starting a publishing company as someone with dyslexia and often being the only woman at networking events. The goal was to encourage students and entrepreneurs to build a strong team of people around them who can help the entrepreneur overcome their weaknesses and highlighting how differences can be what make you stand out from the crowd instead of hold you back. Their official pitch was - the Extreme Entrepreneurship Tour(EET) brings the country's top young entrepreneurs to college campuses to spread the entrepreneurial mindset. Started in fall 2006, the tour has visited over 50 schools nation-wide and has received the Innovation Award from the National Association of Development Organizations and the Program of the Year award from Northern Michigan University. Show less

I was one of the inagural members of Boston World Partnerships, a group created with the idea that you should treat yourself as alumni network for Boston, just the way you would a college. I was tasked with bringing entrepreneurs and partners into the fold.Boston is an international capital of innovation, a city where top-tier talent clusters together, driving business growth. Mayor Thomas M. Menino created Boston World Partnerships to help business leaders worldwide understand and… Show more I was one of the inagural members of Boston World Partnerships, a group created with the idea that you should treat yourself as alumni network for Boston, just the way you would a college. I was tasked with bringing entrepreneurs and partners into the fold.Boston is an international capital of innovation, a city where top-tier talent clusters together, driving business growth. Mayor Thomas M. Menino created Boston World Partnerships to help business leaders worldwide understand and access Boston's competitive advantages. Show less

During my senior year of college, I launched 1st Publications a travel oriented publishing company dedicated to helping consumers spice up their daily routines and put their lives in motion. Our main product, MAP BOSTON, was weekly agenda and adventure guide to Boston that was published for 3 years in 2006, 2007 and 2008. As founder and publisher I managed a yearly rotating team of 5-10 writers, photographers and graphic designers, oversaw the creation and organization of all the… Show more During my senior year of college, I launched 1st Publications a travel oriented publishing company dedicated to helping consumers spice up their daily routines and put their lives in motion. Our main product, MAP BOSTON, was weekly agenda and adventure guide to Boston that was published for 3 years in 2006, 2007 and 2008. As founder and publisher I managed a yearly rotating team of 5-10 writers, photographers and graphic designers, oversaw the creation and organization of all the content, negotiated and printed the book, in addition to handling the distribution, marketing and promotion. In the first year I secured distribution in over 15 Barnes and Noble Bookstores, 20+ Boston Bookstores.Building MAP was a great lesson in how hard you need to work to grow product awareness. In addition to creative placement in bookstores, I worked the SOWA market every Sunday so I could personally interact with customers and learn key sales tactics. In order to help drive sales, I built and lead Baked Fresh, a music and arts festival at the SOWA Open Market to draw a younger crowd to the South End Neighborhood. Show less

While still in high school I had the opportunity to Intern on the founding web team of Teen Magazine. I worked as part of a tight knit team of four, vs the much larger magazine and spent most of my time updating the references of previously published quizzes in old issues of the magazine into online quizzes users could take digitally. My big day came when the team arranged for me to interview and publish an article with Jimmy Eat World, my favorite band at the time!

Ba, Marketing Communications

Activities and Societies: Minors: Photography, Publishing and Entrepreneurship Activities: Developed Images, Alpha Epsilon Phi, EmComm.

Business, Marketing And Fashion Journalism

Study Abroad Program based in London

Education record