- Manages CB2 SMS channel

• Manages marketing strategy and editorial content planning for Hudson Grace, and Crate and Barrel’s Registry and Trade Programs• Develops and kicks-off content briefing with email, social, and e-commerce creative teams and provides feedback on creative• Plans and executes 360 marketing campaigns for promos, influencers, and brand partnerships• Manages HG’s organic social platforms and leads paid social creative development• Organizes and presents HG’s monthly cross-channel reporting to co- founders and C&B executives• Developed HG’s brand positioning, brand book, and marketing roadmap• Successfully opened two new Hudson Grace stores, driving support across owned and C&B marketing channels, and coordinated grand opening events• Executed special projects within CBH’s Trade Program including the Taking Care of Business Contest, and within Crate and Barrel Wedding Registry including Partnership with Kleinfeld Bridal, Real Registries Content, Wedding Wednesday IG Live Series, Love these Days Podcast, and Love & Gifts Contest

• Entirely managed social media platforms for Crate and Barrel's newly acquired brand, Hudson Grace.• Increased Hudson Grace's social following by more than 30% and continually increased social revenue, follower engagement, site visits, and reach. • Conducted extensive organic social audit and developed social strategy and brand voice. • Planned monthly content calendar and wrote caption copy for daily posts and reported insights to company executives. • Planned and executed social announcement of brand acquirement to the Crate and Barrel customers.• Developed macro and micro influencer relationships through engagement and product gifting.• Proficient in Photoshop, Premiere Pro, and in-app features to develop Instagram stories. • Developed concept ideas, storyboards, shot lists, and Content Creation Guidelines for videographers, photographers and store associates. • Researched social marketing trends and stayed up to date on new technologies and in-apps features.• Correspond daily with Hudson Grace proprietors and lead bi-weekly social media updates.

• Contracted sales associate for the Nourison Home Accents division at High Point Market, an international home furnishing convention that draws 75,000+ buyers and industry experts • Conducted customer sales and processed buyer orders worth $20,000+ over a five-day period• Supported lead designer, Mina Victory by answering customer questions and providing product knowledge• Hired, trained and managed sales employees

• Worked in all areas of online menswear company including design, manufacturing, marketing, and post-production sales• Communicated between designer, patternmaker, and outsourced manufacturers to ensure work was completed by the deadline and up to company standards • Managed customer online sales, inventory and delivery• Developed and implemented social media content on multiple platforms • Collaborated with high profile hotels, Michelin Star restaurants, and celebrity chefs to create high-end custom uniforms aligning with their brands

• Provided merchandise assistance and style advice to customers • Obtained special clientele base for personal styling • Conducted customer payment transactions, handled returns or customer issues • Trained new company employees on payment transactions, store policies, product knowledge, and sale strategies • Managed store inventory and reordered depleting inventory • Created merchandise displays • Understood store operations, including opening and closing the store

• Assisted with 12+ PR jewelry loans per week for celebrities and editorial magazines such as Vogue, Marie Claire, and Harper’s Bazaar• Oversaw product requests from stylist of celebrities such as the Kardashians, Jennifer Lopez, and Gigi Hadid • Supported Public Relations Director in scheduling travel appointments and executing corporate events, product photoshoots and lookbooks • Provided daily industry news, updates, and reports to entire office• Developed expense reports pertaining to outsourced talents to manage budget and track expenses• Created social media campaign with a reach to 42 thousand followers• Maintained inventory worth over $2.7 million using company database system

• Managed customer payment transactions • Provided merchandise assistance and style advice to customers • Created merchandise in-store and window displays • Managed incoming inventory by unpacking, steaming and determined product placement • Organized, folded and shelved inventory

• Assigned to conduct in-depth analysis of client: RadioShack• Worked closely with team of 4+ marketing students to conduct extensive research and uncover the brand’s weaknesses.• Developed a strategic marketing plan based on research, competitor analysis and company finances.• Presented client marketing plan to class – received positive feedback from peers.

• Selected from a pool of 50+ applicants to assist with BP department fashion-focused decisions as an advisory board member• Met with manager of BP department on a monthly basis to discuss, and analyze industry trends and provide insight• Gained extensive exposure to the design process, store layouts and merchandising customer products