Morgana M. Email & Phone Number

• Assist in the creation and editing of promotional materials, including brochures, flyers, and website content• Organize and coordinate events, trade shows, and webinars to promote products and services• Assist in managing annual marketing budget by tracking expenses and ensuring cost-effective resource allocation• Liaise with external vendors and agencies to execute promotional activities and materials• Track and analyze the performance of marketing campaigns and report findings to Director of Marketing

Rothschild, Wisconsin, United States

Coordinate all program development for Bull Falls Harley-Davidson’s Riding Academy program with 450+ students per season. Directly influence growth of existing student base by developing strong relationships with community and industry organizations, and cultivating local student enrollment through tailored in-store events, organic social campaigns, and sales initiatives.Key Accomplishments: • Significantly increased student enrollment year-over-year 2023 to 2024, and doubled women and minority rider enrollment in under 1 year

Los Angeles, California, United States

• Pioneered agency’s first-ever client-facing social media management program, and drove a 15% increase in brand engagement in 3 months• Collaborated with Business Development team in evaluating and analyzing potential platform-specific marketing and CMS opportunities• Evaluated client relationship management and feedback solutions, helping to increase client satisfaction by 44%

San Diego, California, United States

• Maintained an effective editorial calendar of content for all social media channels to ensure timely and relevant posting• Crafted and delivered timely responses to inquiries, complaints, and comments, boosting customer satisfaction by 20%• Provided support to other departments as needed, including assisting with customer service inquiries and data entry, resulting in a 15% increase in overall departmental efficiency

San Diego County, California, United States

Facilitated day-to-day content marketing operations including content creation, revising existing campaigns to better target prospects and clients, and developing and executing strategies that aligned with organizational objectives, as well as conducting content audits to ensure accuracy, boosting website organic search ranking by 25%.Key Responsibilities: • Training and management of 5 content contributors resulting in content creation time being cut in half and output increased by over 50%• Development and implementation of monthly content marketing strategies that aligned with organizational objectives, increasing average website traffic by 67% year-over-year• Creation and management of content plans that increased customer engagement by 58% across social media channels