Morgan Craig Email & Phone Number

Seattle, Us

Transferred to DJE Holdings specialty agencyPromoted to Senior Account Supervisor leading and executing digital brand communications for Microsoft

New York, Ny, Us

Clients: Microsoft, Adobe, StubHub, Gerber, TJX (TJ Maxx/Marshalls), Quad Graphics- Lead and oversee day-to-day execution of social and digital content strategies for major CPG, retail and technology clients, ensuring adherence to timelines, budget and quality standards throughout project stages- Develop and implement digital and social content strategies across all social channels, serving as lead between client and internal teams, creative, and content activation teams- Own relationships with clients and key stakeholders to ensure project satisfactionImplement creator and influencer strategies across owned and partner content channels- Lead development of strategic POVs related to ongoing industry trends, developments and new platform offerings- Identify proactive and reactive social engagement opportunities on behalf of brands across all owned channels (TW, IG, TT, YT)

New York, Ny, Us

- Lead client management for digital, social and Influencer communications for three brands under the TracFone Wireless, Inc. portfolio: Straight Talk, SIMPLE Mobile, Walmart Family Mobile- Manage operations for all social and digital content development, including client reviews, internal revisions, creative briefing and legal routing- Ensure strategic integration through planning and execution with multiple stakeholders, both internal and external, to deliver marketing programs led with consumer insights- Collaborate with external agency partners and internal teams, creating more efficiency with client investment- Collaborate with analytics and strategy teams to evaluate creative performance and decide what creative is running and for what duration, based on brand priorities- Serve as lead analytics liaison to ensure weekly learnings from current paid campaigns are being incorporated into future creative briefs

New York, Ny, Us

New York, Ny, Us

Clients: TracFone Wireless• Execute multi-brand portfolio social media strategy through cross-functional collaboration with brand (client) and internal creative teams• Manage development and deployment of all content ensuring tone, voice, and personality are consistent with brand strategy• Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution• Assess social and digital technological innovations to find ways to further current client offerings

São Paulo, Sp, Br

Clients: Unilever, Mattel, Maxi Canada, Purina, Perrigo• Executed paid social media and shopper marketing campaigns for a variety ofconsumer brand clients• Assisted in the development and execution of social marketing and retail influencer campaigns and new business proposals, ranging anywhere from 40 to 5 million impressions• Increased brand engagement through partnerships with influencers, bloggers, and media• Researched and established relationships with key influencers across key platforms (Facebook, Instagram, Twitter, YouTube)• Utilized social listening and measurement tools such as Omniture, Nuvi and Infegy to track engagement and campaign performance• Served as a liaison between influencers and finance, ensuring quick and easy fulfillment of contracts and expense reports• Maintained up-to-date analytics reports for on-going social campaigns

New York, Ny, Us

Clients: ALDI- Drafted and delivered pitches to national and local media to secure coverage of client messaging - Researched potential influencers for client partnership using software programs such as GroupHigh- Tracked influencer media content, impressions and engagements in Excel- Built media lists for various client campaigns using CisionPoint and My Media Info- Successfully pitched outlets based on key demographic audiences- Monitored and tracked daily client media coverage - Drafted notes about media coverage for client updates- Assist on a variety of projects on accounts such as ALDI, Panera and National Pork Board

Chicago, Illinois, Us

- Utilize software programs such as CISION and Revfluence to create thorough media lists- Create and maintain strong relationships with influencer marketers and media contacts- Aid in creation of specific, targeted pitches- Monitor media for client coverage- Research client competitors and conduct media audits- Create Powerpoint presentations for client updates- Participate in brainstorming sessions for upcoming client campaigns and new business opportunities

Bachelor Of Science (B.S.), Public Relations, Advertising, And Applied Communication

Minor, Spanish