Morgan Little Email & Phone Number

San Francisco, Ca, Us

As the lead of the Audience Development team, my role fits that familiar pattern of bouncing between strategic work and helping with day-to-day coverage and post creation. Broadly, my role is to expand our audience on-site and across platforms, in part to develop the means for us to monetize and make our outreach to those audiences sustainable.How that manifests itself in the day-to-day can drastically differ. One day, it's all about auditing the performance of categories and topics to identify SEO strengths and opportunities and reporting that to leadership. The next day, it's editing scripts, helping with queues and tweaking graphics.The most visible of the projects I've been involved in is of course the recent redesign of TechCrunch, but the less visible wins add up to really move the needle. I'm glad to have the opportunity to help TechCrunch weather the storm facing all publishers in this moment, from our adoption of longer-term search approaches, investing in developing team members, migrating to better tools and sharing information from them and beyond. Sometimes that means auditing a H1's traffic, and sometimes that means writing the event wrapper that'll be guaranteed to hit the newsbox!

Built out the audience and community plan for a pro-democracy media company spun off from The Lincoln Project. Following a last-minute pivot and org shuffle, helped grow paid subscriber base to 1K and our primary podcast became a regular in Apple’s top 10 news category before funding ended.In the span of a few months, I was responsible for developing a plan based on the migration of existing assets and IP, focused on improving existing podcast, video and newsletter properties to leverage existing Lincoln Project audiences and capture new ones. Right ahead of launch, this swiftly had to pivot into a brand being built from scratch dependent on a subscription model, for which a fresh plan was made.In the lead-up to launch, I was involved in the development of our CMS, SEO practices, data infrastructure for owned and third party platforms, messaging for branded channels, stakeholders and external influencers. This was on top of day-to-day social activity, newsletter construction and deployment, along with helping with written and video content production.

San Francisco, Ca, Us

The role evolved beyond traditional social and YouTube efforts, expanding to CNET's audience outreach via texting, apps, on-site promotion, partnerships and emerging platforms. There was also a greater focus on collaboration with our integrated marketing and sales team to develop monetizable opportunities from the content developed for all off-site platforms, whether they be through programmatic, sponsorships, commerce or branded content.During this time, the team set new highs for revenue through those, outpacing targets by 2x during the first half of the year following a series of sponsorships and deals tied to events like CES and recurring formats on platforms like Instagram and TikTok.CNET's redesign launched, which was an effort the team was closely involved in, from developing style guides, developing new creatives, working across team on homepage and site redesign efforts and the million other things involved in such a project.I also managed the team through the rocky starts-and-stops of return to work efforts, the continued expansion of CNET's social video efforts and the development of the team as they obtained the skills necessary for promotions or excellent opportunities elsewhere.

San Francisco, Ca, Us

Following Red Ventures' acquisition of CNET and associated properties, I took ownership of the CNET and Roadshow brands, steering our coverage of everything from the turbulence in Silicon Valley, the products that capture headlines and the evolution in how we all interact with each other through technology. Our coverage was regularly at the top of the entire tech media group, thanks to the work that went into collaborating with editorial and video organizations to transform CNET's coverage into whatever best served an audience, regardless of the platform they prefer. That went hand in hand with making sure our efforts to monetize and sustain that coverage fall in line with our editorial standards. and that we're developing new content, whether it's exclusive to a platform, primarily video, a mix of photography and writing and so on.The team was responsible on reporting on our efforts on each platform, while I guided them through the metrics-gathering process, setting up reporting structures and communicating wins, opportunities and algorithmic turbulence to stakeholders across the org, from Red Ventures' CMO, editor-in-chief or CEO. The team and I leveraged everything from Omniture, CrowdTangle, SocialFlow, Tubular, Creator Studio (both Facebook and YouTube) and Later over the course of the week.I also led our collaboration with Business Development and other stakeholders to create new projects and opportunities with new partners, whether they're the social platforms we work on or the vendors that help us post and analyze our content. These ranged from getting early access to Instagram Reels and becoming close partners with Twitter's sales and monetization teams.A particular focus was put on growing our Instagram presence significantly, along with our initial efforts on TikTok before they really took off in 2022.

New York, New York , Us

Prior to the CNET Media Group's acquisition by Red Ventures, I led multiple social media teams across numerous (CNET, GameSpot, TV Guide, Roadshow, Chowhound), helping them reach audiences across a broad range of platforms, develop new opportunities on emerging social platforms and build internal/ external partnerships.My role was to steer team strategy, advocate for resources, build development plans for new platforms or opportunities, identify and report on the ups and downs of each individual platform and help other team leads chart long-term planning, particularly for social collaboration with editorial and video teams across brands.The teams tackled day-to-day news cycles, asset creation, performance reports, collaboration with editorial, video, integrated marketing and sales teams, along with community management and partner collaboration.Every audience or social team has a different mix of platforms, and our efforts were focused on the core of Facebook, Twitter, Instagram and Flipboard. We also launched TikTok accounts for most of the brands, continued experiments on Pinterest and new tools like Instagram Reels, YouTube Stories while also having team members dedicated to analysis and reporting for the CMG portfolio's wide array of YouTube channels.

San Francisco, Ca, Us

Leading the fantastic team keeping CNET up to date on traditional social platforms like Facebook, Instagram and Twitter, video platforms like YouTube, publishing partners like Flipboard and anything else we can handle. That includes organic best practices, prepping and execution of day-to-day and breaking editorial coverage, the expansion of new extensions of CNET and CBSi's brands, the extension of our monetization opportunities and collaboration with the other social heads of state across CBSi. Don't see your platform listed here? You might as well send a message over!

San Francisco, Ca, Us

I led social strategy, content development and execution for CNET and associated properties. On a day-to-day basis, I tackled everything from breaking news reporting and social media coverage, vendor relationships, long-term strategic planning, content development, CMS management, collaboration with CNET's product team, managing the social team, working with the broader CBSi team, developing relationships with social platforms and so on. I particularly helped CNET's social presence greatly expand on Facebook, taking advantage of the rise of Facebook Watch without over investing, using it as a means to increase familiarity with social video and fuel performance on-site as well. This led to the creation of the What the Future sub-brand for CNET, which remains a pillar of its science coverage and has evolved from a Facebook Watch page to a long-running YouTube series and Snapchat Discover channel. This all came along with helping bring editorial practices in line with what were then current best practices.

San Francisco, Ca, Us

Tackling development, deployment and analysis of day-to-day and campaign-focused social media initiatives for CBSi properties, with a particular focus on CNET. From individual posts to far-ranging analytic evaluations of CBSi performance across a multitude of social platforms, this boils down to all things social, all the time.

New York, Ny, Us

Advising on and building the structure, content and delivery of digital content, social media campaigns, newsletters and analytics reports for multiple clients, from Fortune 500 firms to smaller education technology companies and special interest association. Basically, I provide a comprehensive suite of digital insights, ranging from initial concept pitches and site development plans to the daily upkeep, reporting, writing and future planning based on KPIs and audience insights. Formerly with McMurry/TMG, which has since merged into Manifest.

El Segundo, California, Us

Blogged for the Times' Politics Now and Nation Now properties, along with a stint on Hero Complex. Handled Twitter, Facebook and Google+ updates and strategy, in addition to a lead role in executing a massively successful revamp of the Times' Tumblr site. Handled daily web production for the Times' political blog during the 2012 election, inauguration, partial government shutdown and Affordable Care Act rollout. Assisted in breaking news efforts during the Boston Bombing, Navy Yard shooting and numerous other national and international incidents. Also reported on each of those aforementioned incidents, in breaking news situations and more casual blogging environments.

Washington, Dc, Us

Content optimization, extensive CMS management, copy editing, managing social media and traditional outreach efforts, digital marketing campaign management, directing site design and development, in addition to creating multimedia content and helping lead internship program.

Washington, Dc, Us

Covered events, wrote newsletters and aggregated content for use in infographics, spreadsheets and research guides for a social network built upon the idea of improving government through the expansion of civic employee intercommunication.

Covered the way in which retailers and sellers were utilizing the Internet, whether it be through the creation of new business models or applying social media to the standard brick-and-mortar format.

Elon, Nc, Us

Completed and presented a NCUR and SURF-accepted research project titled, "Changing the Paradigm: Learning From the Media's Successes and Failures in the Internet Age."

Elon, Nc, Us

Helped develop, produce and maintain a weekly personality and music-focused radio show titled, "B-Cuts," along with a nascent effort at digital promotion.

A combination of public relations and multimedia reporting were required in my role in helping plan, set up and then effectively cover the FutureWeb 2010 conference in Raleigh, NC in April 2010. Guest speakers included Vint Cerf, Lee Rainie, Tim Berners-Lee, danah boyd and Doc Searls.

Elon, Nc, Us

Wrote SPJ award-winning weekly columns for the Pendulum, which went on to win SPJ and regional awards, and edited numerous weekly submissions from stable of writers.

Maintained Bang On's relationships the online music community via the construction of press releases, promotional information and communication with influential bloggers.

Hillsborough, North Carolina, Us

Newsletter production, customer outreach, development of promotional materials, database management.