I've spent more than 12 years building brands and teams that build and captivate audiences,with data fueling keen editorial expertise across formats and platforms.Most recently I helped build, pivot and launch a pro-democracy media property that fell to fundraising challenges. Before that, I spent years at CNET building their social and audience efforts up from a tiny team to an org contributing to millions in revenue, followers, referrals and views. I helped the org build relationships with platforms, revamp its YouTube presence, monetize social platforms in a significant way, launch a rebrand and cover a million events and product reveals.But I'm most proud of the team that was recruited over the years, and how they grew and developed into experts in building audiences, retaining viewers, creating written and visual content all while keeping performance top of mind.All of that was informed by my experiences working at the LA Times helping navigate its digital transition, covering elections and reporting on breaking news while educating the newsroom on Twitter best practices and optimizing the homepage. And at Manifest, I developed more business-minded skills, working on content marketing campaigns and developing new pitches and contributing to RFPs.
Listed skills include Blogging, Social Media, Journalism, Copy Editing, and 46 others.