Extensive experience working with mass market and specialist retailers to create effective and impactful brand experiences in-store and online. Specialising in premium consumer electronics, my career encompasses relationships with international manufacturers to enhance their brands throughout Australia and New Zealand. Multiple years becoming a subject matter expert in the luxury audio & visual industry, and now the smart home category has resulted in extensive technical and commercial knowledge my customers can use to their advantage.Not just a sales based individual, I have a marketing and analytical mindset that ensures I can deliver tailored solutions to my customers. My personal brand is understanding the needs, goals and challenges of my customers in a market that is rapidly evolving and consumer expectations continue to rise.Solutions for my customers include (but not limited to): - Crafting unique promotions to create value and separation from their competitors. - Delivering knowledge based and hands-on product training that speak directly to use cases that apply to their customers.- Revising online brand representations to make landing pages with impact and grow customer retention.- Connecting brands for the sake of creating positive commercial partnerships.- Cognisant and pro-active to assist customers to meet their KPI’s. Positive relationships, strategic collaboration and taking brands to their full potential are my day-to-day. Let’s not forget to have fun along the way.