Handle with Care is an end-to-end product development team with years of experience bringing excellent ideas to life. We specialize in solving complex problems for your users, using iterative processes to confidently identify product market fit. We know how to take your vision and build robust, reliable solutions that drive your product strategy and development further. We're excited to work with you, whether you're looking to reset product strategy on a years-old product, hoping to address technical debt and sustainability, or starting something brand new.

Built and leads a cross-functional R & D team to rethink how creative writers can approach storytelling. The prototype features a real-time collaborative and component-oriented system with architectural underpinnings in place to seed Generative AI based on internal LLMs to craft immersive playable experiences.Created a bespoke outcome-oriented product development workflow and led the implementation of the system across all product teams. Within one quarter of leveraging this system, we saw improvements in feature reliability, engineering velocity, and a general increase in transparency by focusing on a user-centered process anchored on rapid prototyping in the open.Oversees the product, business, and community strategy for our storytelling platform. This includes identifying possible IP acquisition targets, competitive bench-marking,  and deep research into different writing systems, rules engines, and narrative tools across creative writing, game design, TTRPGs, and world-building platforms.Hired and manages a product marketing manager and developed our strategies for how we could attract our initial cohort of users through paid, earned, and owned media. I also formed the initial positioning of our TAM > SAM > SOM to inform our product roadmap and user acquisition strategy as we moved from a seed round to raising a Series A.

Product owner for Oak, the expressive and collaborative flagship editor at the New York Times, which supports a newsroom of over 1,500 journalists and publishes over a hundred articles a day.Executed on a strategy that reduces the complexity of our publishing ecosystem and builds towards a more sustainable publishing stack that platforms capabilities to drive experimentation and the evolution of publishing strategy with a focus on long term maintainability.Drove an initiative to introduce alt text to the newsroom, implementing it across multiple content management systems, and improving accessibility for the entire New York Times experience. Launched several new features that improved newsroom efficiency and quality of life including a better, mobile-first preview experience, an improved Spellcheck (with style guide support) experience, and massive under-the-hood changes that improved the reliability of our newsroom tools and decreased technical debt.Identified the immense potential of a project that emerged from an engineering hackathon. I led the transformation of it from an early-stage prototype into a viable product. I championed the component internally, aligned stakeholders, and sold it to the executive leadership team. It is now a core component of the content publishing product strategy across the entire NYT portfolio.

Led site redesigns and the development of new platform features to onboard new customers to Chorus, Vox Media’s content management system.Created and optimized replicable processes around evaluating, on boarding, and supporting customers for a new arm of the business.Drove new initiatives to reduce technical debt and rebuild legacy tools in our new story editor and design system.Worked closely with editorial to support their newly launched audience support program through the development of new site features and creating a culture around optimization and A/B testing.

Consults with various brands on product and marketing strategy, internal organization, feature prioritization, and road-mapping. Oversaw a replatforming from Magento to Shopify Plus for a large omnichannel women’s fashion brand with over 10 years of legacy data.Consulted on the launch and the implementation of booking software for a new cycling franchise.

Hired and led a cross-functional team of product managers, designers, and engineersto support a new product roadmap that focused on vastly improving site infrastructure while still launching new features to support business growth.Drove the company to a more strategic and methodical approach to productdevelopment by defining business KPIs, incorporating better prioritization and research in the planning process, and validating product decisions through incremental improvements.Launched several new eCommerce product features including pre-ordering, the ability to gift subscriptions, a new marketplace that allowed users to add additional items to their subscription box, and a new checkout experience that increased checkout completion from 9.37% to 30.97% and increased product sell-through by 60%. Implemented a design refresh for The Zoe Report that saw PPV raise by 15%, bounce rate decrease by 50%, and increased overall ad viewability from 39.08% to 78.72%.

Created and delivered on a roadmap for a proprietary content management system for the network that eased the pain points of the editorial process and the build out of new platform features that would help define future editorial strategy, scale interactive features, and increase production of design-focused templates.Focused a team through the uncertainty of building new technology by establishing tangible millstones through site rollouts with varying business needs and incorporating better ways of soliciting user feedback and validating product decisions.Oversaw the development of a new responsive template for Daily Intelligencer that saw a conversion rate of 5 pages per visit increase by almost 50%. Mobile PPV increased by 23.32% M/M.

Created and executed a company-wide roadmap to standardize the CMS across theentire portfolio, improve the audience experience, and revamp branding which drove20% growth of overall page views M/M.Drove revenue growth through new sources beyond traditional display advertising bydeveloping a suite of native advertising tools for integrated marketing teams to useduring the RFP process.Launched a new mobile experience that optimized content flow and standardized adproducts growing site engagement 3X and increasing viewable ad impressions.

Led product management for sites with an aggregate reach of over 13.9MM users a month.Managed company’s mobile and tablet initiatives and relationships with key strategic partners.Directed the launches of several high-profile celebrity sites by coordinating with all relevant stakeholders including editorial, sales, adtech, engineering, and more. Drove the creation of the company’s first in-house iOS application, Buzznet Flash, a social photo sharing application.

Supported eight high level executives in the areas of mobile, user acquisition, creative, programming, digital strategy, and production.Developed and implemented a new invoice and budget forecasting system to manage the expenses for a media group of 200+ employees.Organized different projects for the league including decks for senior-level league-wide meetings, events for SXSW, and the Super Bowl.