Morgan Collier Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

- Spearhead brand management initiatives, while developing and executing comprehensive strategies to enhance brand presence and resonate with target audiences.- Craft compelling marketing materials, leveraging expertise in design and storytelling to create impactful content.- Devise and implement innovative social media strategies, driving engagement and fostering brand loyalty across multiple platforms.- Develop training summit playbooks and deliver comprehensive training sessions… Show more - Spearhead brand management initiatives, while developing and executing comprehensive strategies to enhance brand presence and resonate with target audiences.- Craft compelling marketing materials, leveraging expertise in design and storytelling to create impactful content.- Devise and implement innovative social media strategies, driving engagement and fostering brand loyalty across multiple platforms.- Develop training summit playbooks and deliver comprehensive training sessions to distributor and supplier partners on digital marketing assets, including social media strategy and digital asset management system.- Ensure GS1 compliance across all marketing efforts, maintaining adherence to industry standards and regulations.- Leverage background in food photography to produce visually stunning content showcasing product offerings.- Play a pivotal role in elevating brand awareness and driving growth through strategic marketing initiatives.Accomplishments:- Marketing Excellence Award, 2024- Developed IMA's first training summit playbook, a comprehensive reference guide that outlines how to utilize training and marketing materials. Show less

Houston, Texas, United States

- Ensure GS1 compliance marketing scores by liaising with suppliers and collaborating with FSQA and four category teams.- Strategize and manage marketing plans within allocated budgets to enhance and innovate new and existing initiatives.- Serve as an in-house photographer for events, packaging images, and product photoshoots.- Develop comprehensive training materials and product decks aligned with brand standards.- In charge of generating and publishing engaging social media… Show more - Ensure GS1 compliance marketing scores by liaising with suppliers and collaborating with FSQA and four category teams.- Strategize and manage marketing plans within allocated budgets to enhance and innovate new and existing initiatives.- Serve as an in-house photographer for events, packaging images, and product photoshoots.- Develop comprehensive training materials and product decks aligned with brand standards.- In charge of generating and publishing engaging social media content and strategies across multiple channels for IMA and our five member companies.- Conduct training sessions for team members and distribution partners, sharing best practices for social media and our asset management portal.- Prepare quarterly data analytic reports for the VP of Marketing and CEO, offering actionable insights for further sales growth.- Proofread and assist teammates as a copywriter for marketing collateral pieces, marketing collateral, presentations, and business emails.Accomplishments:- Exceeded 10,000 impressions on all social platforms, achieved an engagement rate higher than 4% on Facebook and LinkedIn, and grew our Instagram following by over 43% within 5 months.- Grew our GS1 image score to 96% in 2022.- Team Member of the Quarter - Q3 2022 Show less

Houston, Texas, United States

- Develop, document, and implement monthly social media strategies utilizing Agorapulse and MomentFeed.- Create and execute digital marketing strategies for over 10 restaurant accounts, including Logan’s Roadhouse, Fuddruckers, Luby’s, Newk’s Eatery, and others, on a monthly and quarterly basis.- Collaborate closely with the Art Director to produce and edit video assets with viral potential for various social channels. Take the lead in client photoshoots to fulfill their specific… Show more - Develop, document, and implement monthly social media strategies utilizing Agorapulse and MomentFeed.- Create and execute digital marketing strategies for over 10 restaurant accounts, including Logan’s Roadhouse, Fuddruckers, Luby’s, Newk’s Eatery, and others, on a monthly and quarterly basis.- Collaborate closely with the Art Director to produce and edit video assets with viral potential for various social channels. Take the lead in client photoshoots to fulfill their specific requirements.- Manage and supervise the social intern, providing guidance and support as needed.- Create, deploy, and optimize paid social ads on Facebook. Collaborate with the Facebook Agency Partner to enhance client results.- Develop and schedule email marketing campaign strategies.- Lead community management by responding to questions, comments, and complaints through social platforms.Accomplishments:- Assisted with Luby’s Kids Program- Grew Newk’s Eatery e-club by 4% in 6 weeks with paid social strategy- Led in Fuddruckers social PR crises Show less

Houston, Texas Area

- Responsible for developing social media and online reputation management strategies, manage 112 social media accounts using Sprout Social, create annual and monthly content calendars for key brands, source content and write the copy for posts. - Develop and implement an enterprise-wide online reputation and social media strategy for the company’s 32 brands, including social accounts and review channels for each brand.- Lead community management by responding to questions, comments… Show more - Responsible for developing social media and online reputation management strategies, manage 112 social media accounts using Sprout Social, create annual and monthly content calendars for key brands, source content and write the copy for posts. - Develop and implement an enterprise-wide online reputation and social media strategy for the company’s 32 brands, including social accounts and review channels for each brand.- Lead community management by responding to questions, comments, and complaints through social accounts and review sites. - Work with business unit stakeholders and the creative team to develop content and identify social media goals to meet business objectives.- Act as liaison for our social agency to optimize our social media goals.- Identify and implement paid social media tactics.- Conduct qualitative and quantitative analyses of our brands and competitors' online presence.- Gather analytics of aggregate consumer engagements across social and review channels and provide recommendations to further support business goals.Accomplishments:- Implemented the company’s first enterprise-wide social media strategy- Doubled the posting cadence on social media for key brands Show less

Beaumont/Port Arthur, Texas Area

- Wrote and designed tour related information about Lamar University's campus- Created a scavenger hunt for self-guided tours - Created designs for self-guided tours of campus- Wrote content for the recruitment and welcome center website- Took professional headshot photos of employees- Scripted, filmed, directed and edited videos to be shown to prospective students coming to Lamar University

Beaumont/Port Arthur, Texas Area

- Handled large amounts of camera equipment to and from shoots- Set up camera and recorded local government meetings- Manned the camera during meetings- Formatted recordings onto DVD's for archiving and airing on TV- Trained other camera operators

Beaumont/Port Arthur, Texas Area

- Wrote newsworthy articles weekly- Took photographs for corresponding stories- Conducted interviews- Edited final drafts of the paper weekly (copy editing)- Ran the paper route around campus

Beaumont/Port Arthur, Texas Area

- Worked on video shoots as a videographer and production assistant.- Edited various video projects to be posted on social media and TV advertisements.- Hosted "LU Now," a monthly events update for Lamar University.- Hosted, directed and produced "Red Alert," LU's new monthly vlog series over what's happening on campus.Accomplishments:- Creating "Red Alert"

I am a correspondent for Southern Baptist TEXAN newsjournal. I am based in Southeast Texas. I write articles over churches and events within the Southern Baptists of Texas Convention to be published for the TEXAN newsjournal.

Greater Nashville Area, Tn

- Wrote news and feature articles over newsworthy events happening in the Southern Baptist Convention- Conducted phone and in-person interviews with a wide variety of people all over the country- Researched information related to articles- Published pieces on an online platform- Worked on design layout with coding

Orlando, Florida Area

While working for Walt Disney World within merchandise, my responsibilities included demonstrating and selling merchandise in indoor and outdoor areas; cash handling on computerized registers and while assisting in counting money after closing; stocking and cleaning shelves and carts; receiving and putting away stock and deliveries; stroller/wheelchair rentals – including repetitive lifting, stacking and pushing strollers and wheelchairs; providing information to Guests; approaching Guests… Show more While working for Walt Disney World within merchandise, my responsibilities included demonstrating and selling merchandise in indoor and outdoor areas; cash handling on computerized registers and while assisting in counting money after closing; stocking and cleaning shelves and carts; receiving and putting away stock and deliveries; stroller/wheelchair rentals – including repetitive lifting, stacking and pushing strollers and wheelchairs; providing information to Guests; approaching Guests from around the world and engaging them in conversation; preparing packages for shipping/delivery; working independently or as part of a large team; standing for extended periods of time, and working outdoors. I was also trained in "Next Level Courtesy," which stems from the original cast member values that Walt Disney himself first wrote in the employee handbook. Next level courtesy is all about ENGAGING with as many guests that walk through your shop, or past your cart, as possible while taking care of their needs and wants in the process.Responsibilities include:- Operated Four Keys Basics at all times- Ensured all guests were able to find their "magical memory" souvenier- Engaged with guests- Worked and networked with neighboring lines of business to create a magical experience for all guests Show less

Beaumont/Port Arthur, Texas Area

As an intern, I work with Lamar University's marketing team to create and grow the university's recruitment to juniors and seniors in high school. I also create survey's and polls for LU Alumni and current LU students in hopes of making Lamar a better place for current and future students. Aside from writing recruitment e-mails and letters or information for the LU Marketing Department, I work a long side one of our Multimedia Specialist to create scripts and assist in filming for various… Show more As an intern, I work with Lamar University's marketing team to create and grow the university's recruitment to juniors and seniors in high school. I also create survey's and polls for LU Alumni and current LU students in hopes of making Lamar a better place for current and future students. Aside from writing recruitment e-mails and letters or information for the LU Marketing Department, I work a long side one of our Multimedia Specialist to create scripts and assist in filming for various videos for the university. Show less

Orange, Texas

My responsibilities were to write news stories for the school district and later to edit the stories produced by other student writers. Another responsibility was to take pictures for each of the stories created, along with setting up interviews as well.

Bachelor Of Science (B.S.), Journalism, 3.676

Activities and Societies: University Press (university newspaper), Marketing Communications Department, Baptist Student Ministry.

High School Diploma, 3.8

Activities and Societies: Student Newspaper, Band, Varsity Golf, UIL News Writing, UIL Feature Writing, UIL Headline Writing, Gift of Life.