Morgan Craig Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Consultant specializing in digital PR, influencer marketing, brand partnerships, and events/XM.Project work included: Cadillac Fairview, Molson Coors Beverage Company (Coors Organic, Coors Seltzer), Pabst Blue Ribbon, Arterra Wines, Phillips Distilling Co. (Sour Puss, Prairie Organic Vodka, Revelstoke)

Toronto, Canada Area

Working with the other senior leaders at Eighty-Eight, I ensure that integrated PR and marketing campaigns are executed strategically, creatively, and successfully. I have three key roles at Eighty-Eight: leading new business programs, leading client strategy, and managing our PR team of five to ensure the team is equipped to be successful. Recognized as PR In Canada's 2018 Agency Account Manager of the Year.

Toronto, Canada Area

As PR Manager, I managed the flow of projects and was the day-to-day point of contact for our lifestyle and consumer tech clients. I was responsible for developing client strategy and providing strategic counsel, planning and executing events, drafting and reviewing communications materials, and supporting junior team members to successfully launch media relations and influencer marketing campaigns. Client work included foodora, Flixel, inkbox, Giftagram, Drop Loyalty and Tokyo Smoke.

As Account Executive, I served as a day-to-day contact for client activity on our lifestyle and consumer tech accounts. Working with our PR Director and other team leads, my day-to-day responsibilities ensured that PR and integrated marketing campaigns were successful. I was responsible for handling all media and influencer relations outreach, drafting communications materials, and planning and executing client events and media previews. Client work included Breather, THE TEN SPOT, Giftagram, PonyDry, Carnivore Club.

Key client accounts: LG Electronics, Mattel Canada (Barbie, Monster High, American Girl, Hot Wheels, Fisher-Price), Lowe's CanadaDuties included: - Daily traditional and social media monitoring, reporting and analysis for Mattel Canada brands using tools such as Cision and Sysomos- Media relations lead for Lowe's Canada's seasonal campaigns, which generated over 20 million impressions- Monthly reporting and measurement using MRP for LG Electronics' key business units - Preparing in-depth campaign summary reports for clients including coverage highlights, impressions and ROI- Drafting creative content for print and online campaigns such as media pitches, fact sheets, blog posts and Twitter content - Establishing relationships with national top tier bloggers, tech and lifestyle media through ongoing media relations, and small and large-scale media events- Event logistics, preparation and execution: media relations, third-party vendor liaison, on-site contactNotable campaign work includes: - LG Canada's partnership with Canadian personality Jillian Harris- LG Canada's technology partnership with the Art Gallery of Ontario - LG Canada and Lowe's Canada holiday campaigns - Fisher-Price's First Birthday microsite launch

Solely worked with and reported directly to the Manager of Communications during The Shopping Channel's (TSC) rebrand, supporting a national campaign that encompassed 24 television stations, 50-plus radio stations, and more than 10 magazines. Duties during the rebrand included:- Planning and logistics preparation for both the communications team and TSC talent, compiling press itineraries and completing site checks- Assisting with press junkets and events for celebrity guests such as Isaac Mizrahi, R.J. Graziano, Wolfgang Puck, and Mark McEwen- Responsible for model management and product requisitions during events, media previews, product launches, cross-promotional efforts and press junkets- Proactively pitching internal and external media to secure coverage for TSC's largest off-site production ever in New York City- Solely facilitating press interviews for fashion designer Guillaume's 10th anniversary, and securing radio, online, and social media coverage- Developing media contacts and building relationships with influencers/bloggers

Reported directly to the Manager of Communications, News and Radio while working closely with the entire broadcast PR team to support RMI communications tactics. Drafted internal and external communication materials including: press releases, media advisories, short and long lead pitches, on-air talent biographies, and new show descriptions for City. Duties included:- Assisting with press junkets and talent management for Breakfast Television, Cityline and CityNews- Monitoring media coverage and compiling major reports measuring each campaign's success for distribution to internal stakeholders- Updating media lists, maintaining media site, and facilitating talent appearance requestsSelected contributions: - Participated in the preparation and execution of the company's largest event, 2013 Rogers Media Upfronts, which included a large-scale media junket and press conference attended by over 30 key media.- Main point person for CityNews anchor Francis D'Souza while covering the Royal Baby in London, England. Facilitated 38 radio-phone interviews over the course of one week. - Researched and compiled an extensive French-English media list for City Montreal's launch. Drafted press releases for City Montreal's new shows and personalities, program descriptions, and on-air talent biographies. - Secured coverage for Breakfast Television personality Jennifer Valentyne in Toronto's most read commuter magazine ONtheGO.

Ontario Graduate Certificate, Public Relations

An intensive two-semester public relations certificate program designed to teach students how to develop and execute effective strategies.

Bachelor Of Arts, Honours Specialization Media, Information And Technoculture

Activities and Societies: Shinerama, The Purple Spur Society, Western Snowboard Federation, Delaware Hall Environmental Committee.