Morgan Craig Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Consultant specializing in digital PR, influencer marketing, brand partnerships, and events/XM.Project work included: Cadillac Fairview, Molson Coors Beverage Company (Coors Organic, Coors Seltzer), Pabst Blue Ribbon, Arterra Wines, Phillips Distilling Co. (Sour Puss, Prairie Organic Vodka, Revelstoke)

Toronto, Canada Area

Working with the other senior leaders at Eighty-Eight, I ensure that integrated PR and marketing campaigns are executed strategically, creatively, and successfully. I have three key roles at Eighty-Eight: leading new business programs, leading client strategy, and managing our PR team of five to ensure the team is equipped to be successful. Recognized as.

Toronto, Canada Area

As PR Manager, I managed the flow of projects and was the day-to-day point of contact for our lifestyle and consumer tech clients. I was responsible for developing client strategy and providing strategic counsel, planning and executing events, drafting and reviewing communications materials, and supporting junior team members to successfully launch media.

As Account Executive, I served as a day-to-day contact for client activity on our lifestyle and consumer tech accounts. Working with our PR Director and other team leads, my day-to-day responsibilities ensured that PR and integrated marketing campaigns were successful. I was responsible for handling all media and influencer relations outreach, drafting.

Key client accounts: LG Electronics, Mattel Canada (Barbie, Monster High, American Girl, Hot Wheels, Fisher-Price), Lowe's CanadaDuties included: - Daily traditional and social media monitoring, reporting and analysis for Mattel Canada brands using tools such as Cision and Sysomos- Media relations lead for Lowe's Canada's seasonal campaigns, which.

Solely worked with and reported directly to the Manager of Communications during The Shopping Channel's (TSC) rebrand, supporting a national campaign that encompassed 24 television stations, 50-plus radio stations, and more than 10 magazines. Duties during the rebrand included:- Planning and logistics preparation for both the communications team and TSC.

Reported directly to the Manager of Communications, News and Radio while working closely with the entire broadcast PR team to support RMI communications tactics. Drafted internal and external communication materials including: press releases, media advisories, short and long lead pitches, on-air talent biographies, and new show descriptions for City..

Ontario Graduate Certificate, Public Relations

An intensive two-semester public relations certificate program designed to teach students how to develop and execute effective strategies.

Bachelor Of Arts, Honours Specialization Media, Information And Technoculture

Activities and Societies: Shinerama, The Purple Spur Society, Western Snowboard Federation, Delaware Hall Environmental Committee.