Morgan D. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Project Business Automation. We're disrupting the industry by bringing a systematic approach to Project Businesses and large capital projects. Why integrate disparate systems to work together when you can use a vertically integrated system that was created to work together from initiation?I was hired as Marketing Director at a prominent Global SaaS company and quickly advanced to Head of Marketing based on exceptional results. My tenure included developing a comprehensive 2-year marketing strategy and successfully leading go-to-market initiatives in three new markets. I built a targeted list of 500 key accounts and executed a highly effective 6-month automated demand generation campaign, driving substantial net new sales. By focusing on targeted social media and content creation, I enhanced customer engagement and increased brand visibility by 50%. I streamlined processes, reducing costs and improving productivity, while implementing conversion rate optimization strategies that shortened the sales cycle by 20%. Utilizing advanced decision-making skills, I designed and executed comprehensive SaaS marketing plans that significantly grew market share and product awareness. Additionally, I led the development of a robust trade strategy that facilitated successful market entry into new regions. Through strategic budget management and data-driven initiatives, I ensured optimal resource allocation and guided innovative marketing strategies, including targeted inbound marketing efforts that improved lead generation outcomes.Supporting Project Businesses within Architecture, Engineering, Construction, ETO Manufacturing, Aerospace & Defense, Global Enterprise CAPEX and more.

Stockholm, Se

As Head of Global Marketing for a SaaS business unit in a billion-dollar global enterprise, I spearheaded initiatives that propelled significant growth and market leadership. Reporting directly to the president, I optimized digital campaigns, achieving a remarkable 30% increase in lead conversions. I developed and executed comprehensive global marketing strategies for new products, creating a fresh brand identity, mission, vision, tagline, Unique Value Proposition (UVP), and key messages.Managing budgets for global B2B marketing, I prioritized financial efficiency while enhancing content and communication tools for campaigns. Collaborating across departments, I aligned sales communications and streamlined initiatives to drive business growth. Data-driven strategies bolstered overall performance and elevated brand awareness through international marketing programs.Partnering closely with the product team, I implemented customer feedback to boost profitability and satisfaction. Strategic alliances highlighted customer innovations, and feedback loops informed a successful customer success program that enhanced loyalty.Fostering innovation through cross-functional brainstorming, I generated cutting-edge marketing strategies and regularly briefed the CEO and stakeholders on aligned plans. Digital marketing initiatives, including SEO-driven campaigns, achieved impressive results: a 120% increase in website traffic and a 310% rise in social media following within the first year. Account-Based Marketing efforts further engaged prospects, shortening the sales cycle by 30% and reinforcing sustained business growth in a competitive global landscape.

Atlanta, Georgia, Ga, Us

Robotic Marketer is the world's first robotic and AI-based technology that writes marketing strategies faster, more accurately and data science based than any human. This 40+ page marketing strategy is a complete blueprint to your marketing, aligned to your business goals and delivering an in-depth competitor and market analysis. As Head of Marketing for an international marketing tech startup and a core member of the startup launch team reporting directly to the founder, I orchestrated transformative strategies that propelled business growth and market penetration. Establishing partnerships with Fortune 200 companies like Oracle and SAP, I leveraged their global channel partner programs to drive sales through targeted marketing activations. Conducting comprehensive marketing workshops with senior stakeholders enabled me to gather crucial data and align business objectives, informing the development of tailored marketing strategies for medium to enterprise-level technology and SaaS companies.Focused on enhancing marketing ROI, I implemented training programs to empower teams in strategy execution and optimize marketing service resources. Collaborating closely with cross-functional leadership, I formulated best practice marketing initiatives and positioned media strategies to effectively target vertical markets. By analyzing product, market, and customer data, I accurately forecasted sales projections and identified opportunities for strategic marketing support. Capitalizing on industry trends, I delivered innovative solutions that improved business operations and fortified market positioning.My role extended to cultivating client relationships across the U.S., EMEA, and other international markets, where I spearheaded go-to-market strategies and successfully launched products. Through collaborative efforts in GTM product strategy development, I played a pivotal role in achieving market entry and sustained growth.

Sydney, Nsw, Au

As Head of Agency for the U.S. market at a prominent global marketing firm, I led business operations and a dedicated team, reporting to the CEO. I managed client relationships across Marketing Eye's U.S. portfolio, including global clients, and expanded our U.S. presence through SEO and omnichannel marketing. Conducting impactful workshops with stakeholders worldwide, I aligned strategies with business goals and developed tailored marketing solutions.I crafted and executed customized marketing strategies for diverse clients, from B2C and B2B SMEs to global enterprises. Leading a cross-functional team of 10, I optimized collaboration and achieved key business objectives through strategic restructuring that enhanced efficiency by 30%. Driving sales growth and new client acquisition, I oversaw all marketing projects, ensuring consistent high-quality delivery. Hosting weekly live streams and broadcasts bolstered our thought leadership and brand visibility in the industry.Under my leadership, Marketing Eye's U.S. team expanded by 300% through targeted recruitment, with all hires personally trained by me to foster a skilled workforce. Effective use of digital strategies increased reach, and KPIs tracked campaign effectiveness and ROI. Managing the marketing budget and P&L, I developed and executed comprehensive strategies tailored to the U.S. market, contributing to the company's market leadership and overall growth under direct CEO and owner oversight.

Boston, Ma, Us

Conducted market research and competitor analysis for Continuum in their focused markets.

Duluth, Ga, Us

Created company's first annual customer event, "GDP Game day," Resulting in over $750,000 revenue to date and average annual attendance of 200 accounts.Created, managed and increased engagement across all social media platforms, Facebook 1300% increase, Instagram 24600%, and twitter 1226.66%Winner of Global Imaging System's 2018 March Madness MPS Marketing Campaign Competition for my design and strategy of an implemented multi-channel marketing campaignKey Strategist of all company marketing, communication, branding, recruiting, and company culture initiatives.Executive team member, reporting directly to the President & CEO, creator and strategist of the marketing budget and its overall effects on the company P & L. Designed and created all printed and digital marketing materials, driving multi-channel marketing campaigns, including; guerilla-marketing, direct mail, email marketing and more by utilizing leadgeneration from CRM and list data.Designed graphics, layout and wrote content for all customer facing documents, including flyers, product books, proposals and case studies.Recreated, branded and implemented new company incentive trip, C.O.R.E. :(President's Club), including incentivizing teasers, all planning and travel coordination, domestic and international, from start to finish.Crafted company mission and vision statement, for internal and external company communicationRedeveloped and implemented a company culture to create cohesionacross departments and offices.Leader in all corporate communications and non-profit partnership involvement.Planned and coordinated all company events internal and external;including Customer Demo's, Technology Showcase Events, Xerox Corporate Meetings, Employee kickoff's, morale events, Managerial Trainings and more.Generated company's first and now annual, leadership training and volunteer day at the Atlanta Community Foodbank

Duluth, Ga, Us

Redeveloped and implemented a new company incentive trip, C.O.R.E. along with internal events to create and cultivate a company culture.Designed the advertisement for Xerox Corporate's new Healthcare MFP product for their technology trade show in 2017.Initiated the rebranding and reintroduction of the company's new name and logo, internally and externally, by recreating all company print and digital materials.Redesigned website content and layout by utilizing SEO and SEM strategies and increased monthly traffic. Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach, through multifaceted marketing client-touch campaigns.Xerox Corporation, DISC Training and implementationCollaborated with senior sales, service, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.Developed creative sales tools, including digital presentations, proposals, marketing collateral kits, and lead lists to achieve sales goals.Orchestrated launch for 110 new Xerox products to expand market share and generate revenue by product brochures, marketing campaigns and technology showcase event.

Mount Ida, Arkansas, Us

Middle Management Team, responsible for daily oversight of various program areas of a camp and responsible for the safety and well being of 900 - 1,000 children and 500 staff members weekly. Area Coordinator: In charge of and responsible for the employees and upkeep of the camp lower waterfront area. Daily responsibilities included checking all facilities and turning all pumps and machines on, meeting with lifeguards before and after their shifts, routine checks on maintenance and employee conduct during operation hours with children. Responsible for managing 48 different lifeguards on a daily basis (120 throughout my term) and managing the operation of areas and safety for 400-600 kids average per day.

Dublin, Ohio, Us

Successfully coordinated a challenging travel schedule and conducted weekly visits to over 30 colleges and universities across the country, while developing personal time management and organizational skills• Initiated organizational assessments to develop innovative and educational programs to meet the different needs of each chapter• Facilitated presentations bi-weekly to groups of 35 to 450 collegiate women and incorporated various activities to address potential areas of growth• Authored weekly reports evaluating strengths and weaknesses and compiled recommendations to improve organizational efficiency and individual leadership• Adapted quickly to new situations and established relationships with diverse groups across the country each week• Increased ability to incorporate new approaches and ideas from each visit into the position, while experiencing great personal growth

Memphis, Tennessee, Us

Assisted in all of the Marketing & Communication Department's responsibilitiesDesigned Flyers and Ads for hospital eventsCommunicated and helped Coordinate Hospital Events Contacted outside references daily, updating the hospital’s referral lists

Bachelor Of Business Administration (B.B.A.), Marketing And Corporate Communications

Sport Marketing And Management, Sports Event Marketing And Management

Marketing Bootcamp