Morgan Dupont Email & Phone Number

Ottawa, On, Ca

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

• Led and executed successful marketing programs to promote the organization's products across various channels driving awareness, engagement, qualified leads, and ultimately leases for over 15,000 apartment rentals across Canada.• Led and managed the digital marketing team, agencies and vendors.• Enhanced and managed the website content and infrastructure to ensure it optimized web visibility, traffic, and resonated best with users' needs, resulting in a user-to-lead conversion increase of 74% and a lease increase of 104% year over year.• Developed cross-channel (e.g., email, SEM/SEO, display ads, social, content marketing) plans to achieve business targets; • Executed and measured the success of campaigns to report business impact and optimized campaigns through ongoing planning and analysis.• Evaluated, onboarded, and integrated new vendors and technology to optimize and increase the effectiveness of programs.

Ottawa, Canada Area

• Led, coached and managed a web team responsible for website development, UX design, email deployment, digital assets management, digital merchandising, and testing.• Implemented new tactics and procedures to help build the most user friendly, high-converting web experience to drive revenue.• Ensured content is compliant with accessibility standards and has strong SEO value.• Set benchmarks and reporting on the performance of Lee Valley’s web properties, and conversion.• Created short and long-term road-maps to assist the organization’s evolution and digital transformation.• Awarded the WOW Digital award (2018 and 2019), as recognition for one of the best online customer experiences amongst hundreds of other retailers.

Ottawa, Canada Area

• Managed and mentored a team of 6 media strategists to help them develop and achieve professional expertise and to maximize team performance.• Supported and trained a team of 19 Media Sales Consultants to improve general marketing and digital advertising knowledge and skills.• Assessed development needs and implemented a wide variety of training methods to ensure that employees received the training required to improve and sustain successful performance.• Oversaw the development, execution, and optimization of marketing plans and programs to improve the quality and consistency of work.• Developed and launched numerous sales collaterals and tools to improve the effectiveness of the department and the overall operation of the organization. Many of those local initiatives got implemented across the country.• Implemented and ensured proper roll-out and training of all digital channels and media platforms such as digital display, sponsored content, responsive website design, Facebook & Twitter paid, paid search, etc.• Liaised and collaborated with counterparts in Editorial, Product, Operations, and Sales in the development of new initiatives and improved processes.• Managed performance by establishing performance standards, evaluating performance, and conducting formal performance reviews on an ongoing basis.• Managed the timely activities, schedule, and hiring of the team.• Consistently submitted monthly and quarterly sales forecasts allowing multiple stakeholders to plan and prepare accordingly.• Constantly developed innovative marketing and sales strategies resulting in a 60% increase in digital buy-in and 64% growth in digital revenue in my four years managing the team.

Ottawa, Canada Area

• Developed custom integrated marketing campaign proposals, effectively translating complex information into simple, concise, and enticing presentations.• Conducted market and competitive research. • Worked closely with the sales team and clients to improve their marketing and various marketing solution knowledge.• Monitored and optimized digital campaigns across multiple platforms to ensure the campaigns were meeting client’s objectives/KPI’s.• Supported post-sale due diligence which included general contract management, scheduling, intra-department communications, and providing detailed final campaign reports and recommendations for future campaigns.• Attended client meetings with Advertising Sales Consultants resulting in a much-improved closing program ratio.

Ottawa, Canada Area

• Trained and informed the advertising sales team on the Citizen's digital solutions and developments through group and individual sessions as well as client meetings.• Conducted research to collect relevant data for sales presentations and assisted in presentations and proposals to customers and prospects.• Attended client briefing with Advertising Sales Consultants to better understand the current needs of the customers.• Developed creative ideas for presentations and proposals for customized digital advertising solutions.• Conducted mid- and end-of-campaign analysis, making recommendations to the Advertising Sales Consultants and clients for optimization and future campaigns.

Melbourne Area, Australia

• Coached and developed a team of up to 9 Sales Consultants • Customer service• Stock control• Visual merchandising

Paris Area, France

• Meetings with clients to discuss and identify their advertising requirements• Prepared reverse briefs• Managed creative teams and studio• Presented with the account director the campaign ideas and budget to the client• Ensured that the communication flowed effectively• Coordinated client proofs and printers proofs

Paris Area, France

Master Of Communication, Advertising

Bts Communication, Advertising, Marketing