Design and management of the annual on & off-line communication plan in collaboration with all relevant stakeholders (agencies, suppliers, internal teams).Complete overhaul of brand image and positioning.Definition and monitoring of the digital strategy (content, website, marketing automation, social media) + Website redesign (Customer journey, wireframes, specifications...).Implementation of digital marketing tools (Plezi, Cocolyze, Mailerlite).Creation of various communication materials (Print, PowerPoint, flyers, videos).Internal communication.Organization of trade shows and events.

Community Management and Event management

Implemented SEO strategy (Technical, Content, netlinking…), which positioned us on the 1st SERP page on more than 700 keywords.Developed and executed growth strategies for multiple B2B companies, including lead generation, email marketing, content marketingSpearheaded email campaigns resulting in an average open rate of 55% and click-through rate of 12% within the last 6 monthsDeveloped and implemented new processes that increased efficiency and improved overall productivity by streamlining processes and automating manual tasks through technology upgrades.Managed all aspects of the customer acquisition process from initial outreach to onboarding new customersManaged all aspects of the company’s CRM system, including data entry, reporting and client communication*Summary or impact about the role/company:*Responsible for designing the look and feel for the updated website as well as implementing SEO and growth hacking strategy, which increased the traffic by 400%, page views by 240% and decreased average session time by 50% while increasing conversion rate.

Developed new ways to engage with existing members through social media channels (Facebook, Twitter, Instagram)Collaborated with the journalist and production teams to create content for tweets, Facebook posts and Instagram vidéoRegularly posted original content to company’s Twitter(19,8K Followers), Facebook(297K Followers), Instagram(75K Followers) and Youtube (67K Followers) pagesManaged day-to-day execution of social media plans including content creation (videos, photos), community management, and reporting*Summary or impact about the role/company:*Created a new segment to increase Instagram engagement rate while showcasing artists and young talents during Covid19 - More than 90K views

Participated in the development of new digital marketing strategies for international clients, including competitor analysis and market researchExecuted detailed projects plans with milestones and deliverables to ensure that all objectives were met within the specified time frameParticipated in the creation of multiple landing pages, email campaigns, social mediaposts, and other online assets in order to achieve inbound marketing campaign goalsCollaborated closely with internal teams (e.g., web developers) as well as external vendors (e.g., graphic designers)Created weekly status reports detailing progress against key performance indicators and delivered final presentation to senior management outlining findings and recommendations for further actionOptimization and updating of the website under Wordpress

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