Morgan Edelman Gilluly Email & Phone Number

Seattle, Washington, United States

Manages a team of high performing event managers and experiential marketing solutions architects that execute 1P and 3P virtual and in-person experiential events intended to establish Amazon Devices & Services as a trusted partner for developer success, reinforce and extend Amazon’s position as a leader in consumer electronics and Generative AI, and deliver curated high-impact partner engagement to grow and accelerate the BD pipeline. Responsible for developing strategic direction of annual portfolio to support business objectives that externally target developers, partners, consumers, and media, and internally support marketing, business development, and product teams looking to share new products and features, generate leads, drive high-quality partner meetings, and/or engage with target audiences. Implements comprehensive strategies that scale across 1P and 3P events with efficient processes and best practices that influence how partner teams leverage our services. Analyzes market trends and clearly articulates needs for adjustments to strategies based on data-driven inputs.

Seattle, Washington, United States

Manages a team of high performing event managers and experiential marketing solutions architects that execute 1P and 3P virtual and in-person experiential events intended to establish Amazon Devices & Services as a trusted partner for developer success, reinforce and extend Amazon’s position as a leader in consumer electronics and Generative AI, and deliver curated high-impact partner engagement to grow and accelerate the BD pipeline. Responsible for developing strategic direction of annual portfolio to support business objectives that externally target developers, partners, consumers, and media, and internally support marketing, business development, and product teams looking to share new products and features, generate leads, drive high-quality partner meetings, and/or engage with target audiences. Implements comprehensive strategies that scale across 1P and 3P events with efficient processes and best practices that influence how partner teams leverage our services. Analyzes market trends and clearly articulates needs for adjustments to strategies based on data-driven inputs.

Seattle, Washington, United States

Managed end-to-end strategy development and execution of Amazon Alexa’s flagship first-party and third-party industry events. Oversaw all-up operational and executional milestones across highly matrixed organizations and cross-functional teams including Product Marketing, Creative, Content Strategy, Integrated Marketing, PR, Legal, and MarTech. Supervised workflow and project management of event marketing initiatives to ensure deliverables are executed on time and on budget. Managed RFPs, onboarded production agencies, negotiated contracts, and venue selection.

Greater Seattle Area

Owned strategic cross-channel acquisition and engagement efforts for all event marketing initiatives through a variety of channels including paid display, paid search, social media, email, landing pages, microsites, SEO, SEM, and video. Managed end-to-end marketing strategy and execution for Fulfillment by Amazon (FBA) hosted events and presence at third party conferences and tradeshows. Oversaw day-to-day event deliverables including communication plans, messaging hierarchy, audience segmentation, creative execution, attendee journey, website development, venue sourcing, sponsorship sales and contracting, and speaker selection, prep and rehearsals. Forecasted ROI and used quantitative and qualitative data to scale marketing efforts. Supervised workflow and project management of event marketing initiatives to ensure deliverables are executed on time and on budget.

Greater Seattle Area

Primary account manager for 15+ clients, with a focus on relationship building and growing YOY business. Managed projects in a variety of design and advertising mediums, such as branding/identity, digital, websites, social media, email, video, print, packaging, direct mail, events, and out-of-home. Developed scopes/proposals and budget estimates for current clients, and collaborated with principals on pitches. Motivated teams to execute tasks on time and on budget by actively enforcing project hours and deadlines. Executed creative upload, QA, launch, and measurement of display and email campaigns in DoubleClick, ExactTarget/Salesforce, SailThru, and other creative management and analytics systems.

Las Vegas, Nevada Area

Managed client relations and supervised all creative services projects for Resort Operations teams at 96 managed resorts throughout Europe and North America; accounts included Food & Beverage, Front Desk, Activities, Housekeeping, Engineering/Maintenance. Oversaw the creative development and production process of all print and digital projects and ensured each were produced properly and on time; projects included website and microsite development, e-mails, promotional collateral, banners, magazine/newspaper advertising, property signage, sweepstakes. Supported European Sales and Marketing project initiatives and coordinated with North American Sales and Marketing teams to execute brand standards among new and existing sales centers, both on-site and off-site; developed overall booth design in various locations and all corresponding promotional material. Managed the internal workings of the Creative Services Department to ensure processes are adhered to; developed pre-project planning including timelines and milestones, established deadlines and managed workflows

Las Vegas, Nevada Area

Ensured overall completion of all creative projects for global Resort Operations teams while working closely with clients to understand the business needs and creative vision, and properly communicating to the creative team. Developed and maintained relationships with all print production vendors while negotiating competitive pricing. Maintained weekly status report, daily job tracking system and execution of concise creative briefs

Las Vegas, Nv

Worked as the liaison between the graphic and web designers and internal clients (resort operations, sales and marketing, food and beverage, yield management, finance, HR, etc.) to start, critique, execute and deliver special requests through our in-house advertising department at the corporate office. The Creative Services department worked diligently to maintain a cohesive experience among 300+ resorts worldwide and strengthen the Diamond brand.