Morgan Emerson Email & Phone Number

• Plans and manages internal and external communications for 24 departments, including marketing campaigns, collateral development, engagement events, budget and vendor contracts. Collaborates with cross-functional teams.
• Improved engagement by 311% and followers by 63% within a year by designing and implementing a storytelling-focused organic and paid digital content plan.
• Grew listserv contacts by 175% within 12 months by utilizing Google Analytics, Sprout Social, and Constant Contact to develop data-driven decisions and optimize campaigns.
• Achieved a 35% increase in earned media in a single year by representing the organization in 300+ interviews and issuing 73 news releases.

Bend, OR

• Managed end-to-end content creation, editorial calendar, executive priorities, and budget for paid, earned, owned and social platforms. Oversaw department communications and content development across all channels..
• Managed key project focused on the agency's continuity of operations plan.
• Increased unique page views by 136% from 2019 to 2020 by utilizing analytics and implementing SEO strategies for core webpages.
• Incorporated change management principles to increase efficacy of crisis responses.

• Managed the department’s social media accounts, content creation, email campaigns, web content, blog posts, and media inquiries. Led strategic planning, developed quarterly metric reports, implemented program.
• Developed and managed the implementation of a social marketing campaign with 6 community organizations, leading to an 18% increase in active transportation.
• Managed planning and marketing for a national climate change communications webinar series with 1,000+ attendees.
• Nationally recognized with a NACCHO Model Practice award for communications.

Livermore, CA

• Built and fortified B2B sales in territory spanning North America and generating $750k revenue annually. Developed new business in the Canadian market, resulting in account growth and elevated brand awareness.
• Boosted account sales by 18% by building relationships with 200+ domestic and 40+ international accounts.
• Increased lead generation by 22%, primarily partner engagement, event marketing, and enhanced customer relationship management using Salesforce.

Long Beach, CA

• Managed program marketing across multiple channels. Implemented CRM strategies for ongoing client management. Created social media content, web copy and e-mail marketing campaigns to increase customer engagement and.
• Boosted course enrollment and workshop contracts by 15%.

Master Of Science (M.S.), Kinesiology; Emphasis In Behavior Change And Health Communications

Bachelor Of Arts (Ba), Sociology