- Digital Marketing ownership of 24 Sonic dealerships, covering the OEMs: Audi, Porsche, and Jaguar Land Rover- Develop and implement sustainable strategies to drive incremental growth in quality traffic & conversions from dealership websites, search marketing, Social Media, CRM, etc to achieve defined monthly lead and sales targets- Pro-actively identify digital marketing traffic opportunities to drive sales and service quality traffic to the Sonic dealerships- Develop and maintain working relationships with the in-market Brand Marketing Managers ensure alignment to business needs- Measure and report on core metrics associated with owned digital marketing campaigns- Track analytics data and recommend strategy/approach improvements to content, digital campaigns, targeting, ad copy, etc.- Improving the usability, design, content, and conversion of stores' websites- Collaborating with internal and external teams to define and refine on brand-level digital standards- Evaluate customer research, market conditions, and competitor data for high performing digital marketing campaigns based on the insights

- LDA Brand Ambassador for Truly, Twisted Tea, & Bevy (Boston Beer Company)- Communicate with and hold biweekly meetings with BBC representatives to review learnings and best practices- Coordinate and organize weekly events at multiple accounts in Oxford, OH- Drive consumers to engage with digital platforms

- Regularly communicate with stakeholders to discuss upcoming paid media campaigns, recommendations, and optimizations to support desired outcomes- Weekly monitor and report on key metrics for in-market program performance using platforms and technologies like Salesforce- Create unique tracking IDs, URLs, and documents for ad performance measurement Paid social ad audits on Facebook and LinkedIn- Pull and organize Tableau reports for paid social campaigns on Facebook and LinkedIn, presented to stakeholders

- Worked alongside the traffic management, fixed operations, digital marketing, social media, and brand management teams to assist with daily marketing duties- Assisted Sonic's digital creative agency named Tombras to add feedback to ad copy and design ideas - Performed market analysis- Presented new social media campaign ideas- Prepared reports and various documents to analyze how specific dealerships were performing

- Brainstorms innovative ideas for the company's official website
- Works directly with the business owner to create a site that is inviting, informative, and interactive for clients
- Continually update the site monthly to ensure that information and images are up to date

- Redesigned the entirety of the interface for better usability and interaction with customers and potential clients. - Worked directly with the business owner to create a site that is inviting, informative, and interactive for clients. - Continually update the site monthly to ensure that information and images are up to date with recent projects and reviews.