Lead Designer
Current• Led the design process for large-scale trade show booths, ensuring visually appealing and effective presentations for international clients• Directed end-to-end project management, including coordination with show organizers, logistics planning, and execution of booth installation• Collaborated directly with international wholesale clients to understand their unique needs, preferences, and branding goals, ensuring a tailored and impactful design approach• Developed and implemented innovative branding concepts, contributing to the visual identity of booth designs, and enhancing brand recognition• Played a key role in packaging design, aligning product presentation with brand identity, and creating cohesive visual narratives for client products• Created online marketing materials to promote trade show participation, including digital and social media content, maximizing online visibility