Publicis Groupe Lead Shopper & Retail Agency AdAge Best Places to Work 2023Client: Nestlé

Collaborated with a team of four Medill IMC students to create a strategic marketing plan for a prominent Alcoholic Beverage parent company. Focused on driving growth within the Ready-to-Drink sector, our team crafted innovative strategies to capitalize on market opportunities and enhance brand presence.

I supported weekly game promotions and contributed to marketing initiatives for baseball, tennis, and softball events, engaging fans and enhancing their experience. Through close collaboration with cross-functional teams, I developed giveaways and game promotions to boost engagement and create unforgettable experiences for attendees.

I gained insights and experience in new product implementation and launch, learned about product innovation and shopper marketing. By collaborating effectively with other educators, key leaders, and managers, I helped strengthen team dynamics and ensured seamless product education. My role extended to training and mentoring new educators, enhancing their skills and productivity. In addition, I managed operational duties, back-of-house operations, and inventory with precision, ensuring optimal efficiency. My ability to engage and interact with guests across various touchpoints, including cash and fitting rooms, consistently enhanced the customer experience.Seasonal Educator (Nov 2020 - Jan 2021) I supported the opening of a new retail pop-up location in Charlotte, NC. I developed skills in retail marketing, product management and visual merchandising.

I conducted extensive market research for multi-media campaigns across radio, billboard, and social media platforms, managing 88 projects and facilitating fiscal year budget planning. My role involved assisting with event and tradeshow activations to deliver exceptional client support, while collaborating on media integration across brand activation campaigns. Additionally, I gained insights into new product creation, annual business planning, and the categorization of Sunbrella textiles, enhancing my understanding of supply chain management during the COVID-19 pandemic.

I contributed to campaign development and crafted social media plans for Instagram, Facebook, and Snapchat, enhancing my skills in brand and corporate sponsorship management. I explored influencer and celebrity partnerships through pre-production planning and contract negotiation, culminating in a capstone assignment on the future of neobanks presented to various internal marketing teams.Team: Public Affairs Integrated Marketing

I developed creative content through the Adobe suite platforms, composed global emails, news articles, and various external communications. I assisted in the execution of communications projects including the development of a new intranet site, officer and board of director biographies, and organized programming initiatives to highlight various organizational teams.

I crafted dynamic branding and marketing strategies, orchestrated impactful social media campaigns, and collaborated creatively with the branding team to elevate client engagement. Client: Tennis Racquet Club

I authored blog posts, monitored media coverage, and documented press releases to boost client visibility and impact. I developed social media plans and actively participated in client events, photo shoots, and TV segments, while collaborating with team members. Additionally, I coordinated with the Atlanta office to plan and execute high-impact assignments, ensuring seamless operations.