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A focused and persistent business leader with more than 13 years of operations and multi-channel marketing experience.Extensive experience with:Operations & Best Practices: Training; process/operations management and improvement; inter-company relations; conflict resolution Project & Program Management: Planning, scoping, budgeting, tracking, execution, delivery and optimizationCustomer Relationship Marketing: Understanding current customer segment needs and developing targeted life-cycle communications in each phase of the customer’s purchasing cycleBusiness Efficiency: Always innovating new processes and identifying tools to reduce costs and increase productivity
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Chief Operating OfficerRvshare Nov 2021 - PresentAkron, Oh, Us -
Vice President Of Business OperationsRvshare Feb 2018 - Nov 2021Akron, Oh, Us
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Board Of Directors MemberCanadastays Jun 2017 - Aug 2017
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Director Strategy Operations For HomeawayExpedia, Inc. Mar 2017 - Jul 2017Seattle, Wa, Us -
Interim General Manager, Bedandbreakfast.Com, A Division Of ExpediaExpedia, Inc. Oct 2016 - Mar 2017Seattle, Wa, Us
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Director, Global Retention Programs For HomeawayExpedia, Inc. Aug 2015 - Oct 2016Seattle, Wa, Us• Established global renewal dashboard, setting KPIs to monitor renewal rates across all brands, customer segments, and products during eCommerce transition for customers• Developed the renewal program vision and global road-map to align cross functional resources and drove implementation against plan• Drove innovation, partnered closely with Marketing to test new multi-touch, multi-channel creative concepts including email and web nurturing, direct mail, trigger campaigns, at-risk programs, “win back” campaigns, etc.• Fulfilled general manager duties for Luxury business and directly manage team supporting luxury business while overseeing operations, listing growth, demand, etc.• Provide chief of staff support to Chief Revenue Officer, as needed
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Director, North America OperationsHomeaway.Com Apr 2012 - Aug 2015• Drive yearly strategic planning with cross functional teams to ensure regional business initiatives are aligned with overall company objectives and strategy• Manage various programs lifecycles; overseeing strategy development, testing, implementation, and optimization• Work cross functionally to map back end and front end program requirements with existing internal tools to achieve goal of complete automation• Develop workflow processes for new innovative products • Acting as GM of Luxury Rentals from HomeAway brand; overseeing operations, listing growth, traffic growth, product enhancements etc.• Oversee business development partner integration to help achieve success and profitability for both parties involved• Monitor sales and operating expense and help guide management team to hit or over-deliver plan for region• Develop quarterly regional business reviews covering key business metrics, highlighting performance of key programs and initiatives with executive team
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Senior Manager, MarketingHomeaway.Com Jan 2010 - Apr 2012• Developed and managed multi-channel marketing plans, including email, onsite content development, digital display, social, on/offsite acquisition, and telesales campaigns • Cultivated "go-to-market" plans for new products and promotion of key product offerings• Created strategic marketing initiatives to drive site traffic and repeat traveler visits consisting of complete traveler life-cycle, re-targeting banner ads and overall traveler monthly communication plan• Developed and managed the marketing integration of our 2nd Super Bowl ad to our existing customer base across the entire company (global)• Managed marketing budget of three million dollars, includes external agency partners, direct marketing efforts, promotions, event based marketing, affiliate program and PPC • Established segmented traveler communications to promote key revenue driving products such as rental guarantee, cancellation protection and damage protection• Managed two marketing professionals specializing in customer retention and acquisition as well as vendor relationships (email, design, ad agency)
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Manager, Marketing IntelligenceHomeaway.Com Aug 2007 - Jan 2010• Managed the use of revenue generating marketing tools and execution of marketing initiatives to exceed annual goals• Led strategy and development of all internal marketing initiatives for our first Super Bowl campaign across the entire company• Researched and developed promotions/partnerships to further brand presence exposure to travelers• Managed over one million dollar marketing budget• Supervised one direct report and vendor relationships• Conducted A/B testing for marketing campaigns to optimize campaign performance• Tracked, measured and provided analysis on success rate and ROI for campaigns • Supervised the day to day activities for the email marketing program & vendor• Ensured timeliness to market on all campaigns and analysis• Optimized both ad-hoc and lifecycle email campaigns to travelers, prospects and owners to meet critical KPIs• Developed email and online copy for weekly traveler and owner communications
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Senior Marketing AnalystHomeaway.Com Dec 2006 - Aug 2007• Designed and implemented automated reports • Developed new marketing and product initiatives such as the Refer-A-Friend program which generated over 1 million dollars in new orders in first year• Developed, conducted, and managed market research projects• Created and updated business metric reporting dashboard• Assisted in the development and distribution of direct marketing campaigns (email & postal)• Helped develop and design website graphics for business development initiatives• Developed design mock-ups of proposed site initiatives• Cultivated “master user” skill set in proprietary marketing database • Oversaw outbound sales operations and reporting
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Marketing AnalystHomeaway.Com Feb 2006 - Dec 2006• Assisted in the development of new marketing initiatives• Provided scheduled performance reports and key takeaway to marketing team to help make informed decisions• Prepared analysis spanning across marketing channel performance, competitive analysis, business forecasting and predictive modeling• Conducted site testing using Omniture, Bitstrike and Google Analytics
Morgan Larkin Skills
Morgan Larkin Education Details
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The University Of Texas At ArlingtonManagement -
Texas Tech University - Rawls College Of BusinessMarketing
Frequently Asked Questions about Morgan Larkin
What company does Morgan Larkin work for?
Morgan Larkin works for Rvshare
What is Morgan Larkin's role at the current company?
Morgan Larkin's current role is Chief Operating Officer at RVShare.
What is Morgan Larkin's email address?
Morgan Larkin's email address is ml****@****way.com
What is Morgan Larkin's direct phone number?
Morgan Larkin's direct phone number is +141946*****
What schools did Morgan Larkin attend?
Morgan Larkin attended The University Of Texas At Arlington, Texas Tech University - Rawls College Of Business.
What skills is Morgan Larkin known for?
Morgan Larkin has skills like Email Marketing, Analytics, Strategy, Management, Marketing Strategy, Marketing, Competitive Analysis, Ppc, Direct Marketing, Cross Functional Team Leadership, Google Analytics, Web Analytics.
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