Morgan Larkin Email & Phone Number

Akron, Oh, Us

Akron, Oh, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

• Established global renewal dashboard, setting KPIs to monitor renewal rates across all brands, customer segments, and products during eCommerce transition for customers• Developed the renewal program vision and global road-map to align cross functional resources and drove implementation against plan• Drove innovation, partnered closely with Marketing to test new multi-touch, multi-channel creative concepts including email and web nurturing, direct mail, trigger campaigns, at-risk programs, “win back” campaigns, etc.• Fulfilled general manager duties for Luxury business and directly manage team supporting luxury business while overseeing operations, listing growth, demand, etc.• Provide chief of staff support to Chief Revenue Officer, as needed

• Drive yearly strategic planning with cross functional teams to ensure regional business initiatives are aligned with overall company objectives and strategy• Manage various programs lifecycles; overseeing strategy development, testing, implementation, and optimization• Work cross functionally to map back end and front end program requirements with existing internal tools to achieve goal of complete automation• Develop workflow processes for new innovative products • Acting as GM of Luxury Rentals from HomeAway brand; overseeing operations, listing growth, traffic growth, product enhancements etc.• Oversee business development partner integration to help achieve success and profitability for both parties involved• Monitor sales and operating expense and help guide management team to hit or over-deliver plan for region• Develop quarterly regional business reviews covering key business metrics, highlighting performance of key programs and initiatives with executive team

• Developed and managed multi-channel marketing plans, including email, onsite content development, digital display, social, on/offsite acquisition, and telesales campaigns • Cultivated "go-to-market" plans for new products and promotion of key product offerings• Created strategic marketing initiatives to drive site traffic and repeat traveler visits consisting of complete traveler life-cycle, re-targeting banner ads and overall traveler monthly communication plan• Developed and managed the marketing integration of our 2nd Super Bowl ad to our existing customer base across the entire company (global)• Managed marketing budget of three million dollars, includes external agency partners, direct marketing efforts, promotions, event based marketing, affiliate program and PPC • Established segmented traveler communications to promote key revenue driving products such as rental guarantee, cancellation protection and damage protection• Managed two marketing professionals specializing in customer retention and acquisition as well as vendor relationships (email, design, ad agency)

• Managed the use of revenue generating marketing tools and execution of marketing initiatives to exceed annual goals• Led strategy and development of all internal marketing initiatives for our first Super Bowl campaign across the entire company• Researched and developed promotions/partnerships to further brand presence exposure to travelers• Managed over one million dollar marketing budget• Supervised one direct report and vendor relationships• Conducted A/B testing for marketing campaigns to optimize campaign performance• Tracked, measured and provided analysis on success rate and ROI for campaigns • Supervised the day to day activities for the email marketing program & vendor• Ensured timeliness to market on all campaigns and analysis• Optimized both ad-hoc and lifecycle email campaigns to travelers, prospects and owners to meet critical KPIs• Developed email and online copy for weekly traveler and owner communications

• Designed and implemented automated reports • Developed new marketing and product initiatives such as the Refer-A-Friend program which generated over 1 million dollars in new orders in first year• Developed, conducted, and managed market research projects• Created and updated business metric reporting dashboard• Assisted in the development and distribution of direct marketing campaigns (email & postal)• Helped develop and design website graphics for business development initiatives• Developed design mock-ups of proposed site initiatives• Cultivated “master user” skill set in proprietary marketing database • Oversaw outbound sales operations and reporting

• Assisted in the development of new marketing initiatives• Provided scheduled performance reports and key takeaway to marketing team to help make informed decisions• Prepared analysis spanning across marketing channel performance, competitive analysis, business forecasting and predictive modeling• Conducted site testing using Omniture, Bitstrike and Google Analytics

Master Of Business Administration (Mba), Management

Bachelor Of Business Administration (Bba), Marketing