*Relocated to Pullman, WA. Senior Marketing Manager supporting the marketing efforts of the Gift and Souvenir Portfolio.

*Relocated to Portland, OR. Reported directly to Global CMO as Senior US Marketing Lead while overseeing US Team and all marketing efforts.

Marketing Go-To for all things Even Embers Grills/Even Embers Outdoor Heating.• Rebranded and consolidated the previous brand names (3) into one – Even Embers• Grew social media accounts by 90% within the first 6 months of the role• Works directly with Sales Team to establish sales enablement tools in support of in-store retail and other major online accounts• Handles all influencer/grassroots marketing efforts – including tradeshow strategy/execution.• Maintains all brand touchpoints from Website, Social, Email to Press Inquiries• Manages all brand guidelines, messaging, strategy, and budget for Marketing/Creative departmentshttps://evenembers.com/

*Left due to the effects of COVID-19 on the live events industry. Marketing Strategy:• Strategically plan overall promotion objectives• Determine points of distribution and quantities• Manage projects ensuring timelines and budgets are met• Execution of strategic and innovative marketing plans in a timely and cost-efficient manner• Develop campaigns to grow social media platforms including Facebook, Twitter, YouTube, and Instagram• Develop and maintain accurate attendee databases, updating as necessary• Develop and manage partnerships with industry associations• Report on the effectiveness of campaigns through metrics including email and website analytics, use of source codes, and post-show surveysPrint/Promotional:• Coordinate details with printers including mail house and print costs, production requirements, and schedule• Copy writing, sourcing images, and gathering supporting materials• Distribute and manage proofs internally among show team and externally with key stakeholdersPublic Relations:• Negotiate and manage advertising space with key industry publications• Manage press partnerships to maximize editorial coverage• Draft press releases and coordinate distribution of releases and overall industry promotion• Develop press kits that can be distributed efficiently to industry publicationsEvent Registration:• Develop and update content as needed ensuring information is accurate and timely• Manage registration testing, collection, and organizing all editsWebsite Maintenance:• Develop and update content as needed • Develop and distribute production schedule • Execute A/B test of website contentEmail Marketing:• Draft copy and create multi-step email campaigns• Create lists and segment data• Understand email marketing system and how to effectively use it to send and track messages• Develop dynamic content to tailor messages to prospects based on demographics• Executive A/B tests of email content

• Assists Marketing and Product teams in coordinating various integrated communication and marketing projects.• Coordinates in production of a wide range of marketing communications including development, editing and ordering of needed materials.• Coordinates and executes marketing projects by following project plans, coordinating resources and working across multiple departments.• Executes a wide variety of details that involve direct marketing, email campaigns, marketing trade shows and events, customer communications, media advertisements, promotions, and other marketing plans.• Monitors and managing blogs and social media accounts for communications related to the company, industry and competitors• Assists in the creative development to satisfy business needs.• Tracks campaign performance, reviewing performance reports and tracking activity for corrective modifications through a marketing automation platform.• Maintains communication open lines with all internal departments and external partners while providing prompt answers to requests in order to determine how to convey concise, clear, and timely information.• Ensures adherence to brand guidelines through presentations, sales scripts, and proposals across all departments.• Reviews the company website regularly to provide appropriate updates and corrections to content and images. • Utilizes project management tracking system to ensure transparency of project progression with marketing colleagues. • Supports channel collaborations with collateral, sales training and best practices.• Assists in the development of lead generation plans with targets, measures, and objectives.• Works with the sales team and customers in developing case studies, references, and testimonials.• Performs other duties as assigned or necessary

• Responsible for creating, implementing, and measuring the success of marketing programs.• Worked cross-department to ensure holistic execution of brand strategy and communication.• Responsible for editorial direction, design, production, and distribution of all marketing materials.• Moved strategically between creative and analytics in order to demonstrate why ideas are analytically sound, monitor and measure results, and recommend improvements.• Drove implementation and monitored systems and procedures in order to ensure smooth operation of the marketing communication function.• Responsible for social media strategy as well as monthly analytics reports.• Managed all brand communication and advertising efforts.• Managed all company website and online business/social accounts.• Enhanced current branding by creating brand standards, and deploying a consistent brand strategy through all marketing material for all business units.• Designed all assets for online use (portal), as well as work on custom jobs, ranging from point of sales material, promotional items, and business to business campaigns.• Oversaw creation and deployment of all creative for company web strategy, including corporate website and online marketing portal interface.• Designed creative for all internal campaigns, corporate initiatives, company events (themes, promo items, etc.).

• Met sales goals• Utilized the elevated levels of sales and service to maximize sales performance• Demonstrated an in-depth knowledge of the merchandise• After closing sales, monitored all details including: shipping, alterations (if applicable) and special requests to ensure customer satisfaction• Complied with all sales related policies and proceduresMaintain a keen interest in the fashion industry and market trendsCUSTOMER SERVICE• Provided the highest level of customer service• Built and maintained repeat clientele; utilized client book.• Resolved all client problems and complaints quickly and effectively, ensuring client satisfaction