• Lead all aspects of Public Relations and Brand Partnerships, enhancing Torchy's Tacos brand visibility and community engagement across national and local platforms, supporting all 130 locations across 16 states.• Inherited a lapsed PR program, rebuilding from scratch the PR foundation and overall strategy, as well as reengaging relationships and introducing Torchy's Tacos to new media markets and contacts across our national markets.• Oversee the management and strategic direction of the Brand Manager and Field Marketing Manager, including supporting the rebuilding of New Store Opening strategies and implementing new processes and strategies for overall field success.• Cultivate and manage partnerships that amplify our brand presence and drive meaningful engagement with our audience, rebuilding our brand exposure in existing market and introducing our brand storytelling to new markets with localized emphasis and attention.• Led negotiations, execution, and account management for diverse partnerships, including securing Torchy’s Tacos' first-ever NFL partnership as the Official Tacos & Queso of the Kansas City Chiefs.• Innovate and refine outreach and communication strategies to maintain Torchy's Tacos as a culinary leader.• Direct the execution of integrated marketing initiatives to ensure they meet business objectives and deliver on brand storytelling and strategy, across all national and local campaigns.• Act as the primary media contact and partnership contact for the company, managing all media relations and brand representation inquiries.

Clients include: LA3C Creative & Cultural Festival, Penske Media Corporation, Fantastic Fest Film Festival, Alamo Drafthouse Cinemas, Google Fiber, Le Petite Fete, Made In Cookware, Torchy’s Tacos, and counting.My google search history has truly seen it all after 8+ years working with brands of all sizes, industries, and project types. Loud Tall Marketing & Events by Morgan Hendrix is ready to help your brand stand out, loud and tall, from any competition.I offer my experience in the following areas for consulting, contract, and freelance opportunities:* Event and Experiential Production* Brand and Content Strategy* Social Media and Community Management* Marketing Campaign & Project Management* Copywriting & Content Creation* Hosting & Moderating for Live Audience and Virtual ExperiencesLearn more and see my work at www.loudtallmarketing.com.

• Create guidelines that allow for a fluid brand that is consistently growing and evolving with our consumers, media, and changing competitive landscape.• Craft and own our brand positioning statement, creative team briefs, training protocols, marketing and differentiation strategy for our 3 audiences (Consumer, Runner & Merchant).• Distill customer insights, business objectives, and success criteria to develop campaign briefs and toolkits to support the Brand and strategic launches.• Work closely with our research team and conduct competitive research, perform content audits, and analyze market trends to identify new opportunities, mediums and challenges (including podcasts, interactive elements, video, infographics) to engage target audiences and further awareness.• Measure the impact and return of efforts by working with channels and reporting on brand mentions, engagement, and organic traffic as well as our retention and acquisition efforts.• Manage and mentor our Brand Coordinator who is responsible for managing our social media, blog, organic and owned channels, and a variety of other initiatives.

• Partner with Sales, Product and Brand Leads to define, build and launch integrated marketing programs.• Be the key point of contact for customer marketing programs, collaborating with cross-functional team members across numerous teams to build and sustain brand-worthy communications that reach both consumers, partners and affiliates.• Work within customer acquisitions and upgrade efforts to bring customers to Google Fiber.• Execute email campaigns, direct mail, social media marketing and more to drive communications to customers and support acquisition efforts across channels.• Serve as a key driver of content and creative development process, from brief development through creative to execution and management across a wide variety of execution formats.• Work with multiple teams, including partnership teams, to execute campaigns and customer offers.• TVC access & experience with Ariane, Buganizer, Gamma, Sampi, Sphinx, Plx Table Viewer, Sampi, and other Google specific processes and permissions.

• Hired during COVID-19 pandemic to develop and manage the Farmhouse Delivery brand and customer experience during almost overnight 300% growth.• Grew email open rates up 22% and click rates up 6% in less than 60 days while sending targeted emails to a 10,000+ audience list.• Rewrote the brand voice and image to match our new audience and demographic. Worked to install consistent messaging across all Farmhouse Delivery branding and communications.• Instantly worked with a new team to identify new company goals while focusing on initiatives to retain new growth through marketing and product development.• Wrote and executed all customer-facing COVID communications, including email marketing, blog posts, recipes, and more. Gathering data, sales reports, and customer feedback to highlight development opportunities to improve our Meal Kit subscription model.• Restructured the marketing budget to scale for the new growth and accommodating for new social marketing goals and plans, such as influencer marketing.• Managed a 5000+ customer waitlist, scaling operations to accommodate new members, and handling on boarding communication for new customers.

• Owner of maximizing market share across all venues through marketing, branding, PR, advertising, events, social management, and creative for all Austin Drafthouse theaters.• Designed comprehensive audience analysis reports, creative go-to-market strategies, and organized execution plans to maximize ticket sales for every film showing across each venue.• Managed overall multi-million dollar marketing & advertising budget across multiple venues & teams.• Stood as spokesperson for the brand and managed all press relationships into organized databases, execution of press events, exclusive coverage, and all other press needs.• Implemented social media strategies across all platforms. Grew Instagram followers & engagement 150% from 8,000 followers to 20,000+ followers. Managed our influencer strategy.• Created and executed events of all sizes with a range of brand partners and sponsorship teams.• Worked directly with the operations teams on customer service needs, solutions, and new processes.• Copywriter of company blog posts, announcements, and other copywriting needs across all platforms.• Highly skilled in project management, often handling multiple projects simultaneously and remaining organized in a fast-paced environment.• *Note: Unfortunately laid off with 90% of company due to the 2020 COVID Pandemic.*

• Expand the T3 brand through marketing initiatives and work with New Business to reach potential clients and opportunities.• Helped with the creation of the new T-3.com by working directly with the development teams to insure marketing initiatives were met within the new site.• Manage T-3.com and all T3 social media sites.• Write and generate original content daily for the T3 blog and all social media accounts.• Worked with our team to redesign the T3 content strategy and created a new calendar for 2016.• Created a new work program called T3X, which helps nourish employee relations by bringing them together into a inspiring and problem-solving environment, in turn creating new ideas and exciting concept work for T3.• Assist in the creation of presentation materials for Marketing and New Business.• Manage a variety of T3 assets and documents for quick reference, as well as reorganizing many for easier future usage.• Working with the T3 marketing, strategy, and innovation teams to build out a successful SXSW campaign for 2016.

• Develop, maintain, and evolve the Double A Events brand and marketing strategies.• Manage the marketing team of social media coordinators, graphic designers, photographers, and videographers.• Generate and maintain new and existing client relations, utilizing a CRM.• Pitch clients on DAE capabilities for upcoming event opportunities.• Developing the creative and logistic details for new proposals based on client’s RFP, marketing goals, and budget.• Working directly with clients to ensure their marketing objectives are met and surpassed throughout the production process, as well as within their budget.• Creating the presentation materials and pitch decks then presenting directly to our clients.• Working with our technology team to create 3D renderings based on event details.• Coordinating and executing overall schedules and guest credentials for events.• Assist in the development, production, and execution of events and projects.• Managed social media presence to generate event and brand awareness.• Updating the overall event calendar, vendor sheets, and specific event documents.• Consistently submitting team projects and events to awards and exposure opportunities.• Awarded Event Marketer's Top 100 Agencies list in 2015.• Clients include: Dell/Alienware, DIRECTV, Bill & Melinda Gates Foundation, Hulu, CoverGirl, Webtoons, and many more.• Events include: SXSW, ComicCon, VidCon (Tradeshows), E3, SGC, PAX, launch parties, road tours, and many more.

• Managed the creation and development of the company’s social media, marketing, and content divisions.• Designed and developed a new brand strategy.• Consultant to fellow co-workers to ensure consistent brand representation.• Created original content, graphics and posts for website and social media usage.• Designed and input plans to generate overall website traffic growth.• Monitored analytics to direct and develop new content and strategies.• Recruited and managed all community contributors and their own original content.• Maintained an engaging and expansive social media plan including current and emerging social media networks.

• Wrote original and engaging content shared throughout BuzzFeed’s platform.• Named in the Top 1% of BuzzFeed writers after accumulating over 12 million views in only 3 months.

• Worked with the Development, Production, Management, and Marketing departments.• Managed guests/guest services and office administration.• Pitched story and marketing ideas to senior level executives.• Developed story lines and managed table reads for upcoming productions.• Assembled and led research projects (individually and with a team).• Participated in creative and development meetings and wrote script coverage.• Assisted with live tapings of company projects and interacted regularly with talent.