• A key contributor to the complex process of retiring the legacy SunTrust brand and building the Truist brand over the course of 3+ years• Lead team of agency partners to execute content strategy for Truist’s consumer thought-leadership and financial education experience (Money and Mindset)—including emails, articles, videos, social and influencer content, and a monthly podcast ranking in the top 10% of most shared podcasts globally (Spotify)• Develop high-performing digital content that increases likelihood of new product applications by 120% • Increased non-brand search impressions from 32% of total volume to 62% in a 12-month span through strategic SEO efforts• Led strategy and execution of content for digital channels throughout Truist corporate offices and branches—building Truist’s purpose-centered brand both internally and externally• Collaborate closely with digital partners to continue enhancing the content UX on Truist.com • Collaborate closely with corporate communications partners to support business objectives and platform Truist thought-leaders and SMEs through Money and Mindset content

Faced the challenge of marketing a new product in a low-awareness category – working to drive awareness, education, and ultimately conversions through smart & engaging creative and homed-in targeting. See examples below: - Manage creative agency to develop paid and organic social strategies, video content, and other custom digital creative from briefing to execution, analysis and optimization- Launched program to generate positive ratings & reviews, leading to a 200%+ improvement in average online rating, with an added benefit of generating testimonial content to utilize across other marketing efforts - Generated a strong 8% paid media engagement rate with a lower-level influencer campaign (~126K followers) – maximizing cost benefit while driving awareness through engaging content paired with strong retargeting- Utilized custom content strategy with a prominent publisher to reach our top two target audiences with timely and educational creative – generating over 1.5MM impressions and exceeding all benchmarks, including homepage visit rate, click-through rate, engagement rate and mid-funnel actions

Serving the Southeast Area for Verizon Wireless, I was responsible for maintaining and growing the B2B customer base by utilizing strategic marketing campaigns and tactics. This was a very data and analytics driven role, yet it also required a great amount of creativity, collaboration and attention to detail. In this role, I...- Developed and managed campaigns that contributed to a YOY improvement of critical profit-driving metrics:1) Decreased incremental port-outs (churn) 3 basis points (bps) or over 15k lines YOY2) Increased incremental basic to smartphone upgrades 45 bps or over 33k upgrades YOY3) Increased incremental 3G to 4G migrations 69 bps or over 230k migrations YOY- Drove $20M ROI for the South Area through strategic global rev gen campaigns in 2014- Collaborated with and managed various partners, agencies and business channels nationwide throughout the entire campaign development, execution, and analysis process

- Drove an 18% increase in prepaid activations in the Dalton, GA Hispanic market through multicultural marketing activations and a 12.8% increase of African-American consumers across the region- Planned, managed and executed all regional internal events and customer hospitality events for Georgia and Alabama. Subsequently generated 98% NPS promoters for the 2013 All Hands meetings.- Achieved a first-time 95% All Hands attendance/participation rate through strategic planning and collaboration with the Sales Operations teams. This equated to 4,000+ attendees over 8 meetings.- Managed ~$3M annually in budgeted funding for internal events, multicultural marketing and hospitality assets. Additionally, managed allocation, distribution, and ROI tracking of all regional hospitality assets, which included 100+ events annually

In this role, I supported the Georgia/Alabama Marketing & Sales Operations teams. Specific responsibilities included:- Support of sponsorship event planning and execution- Management of sponsorship & endorsement contracts- Competitive analysis of local print & radio advertising to influence future purchases- Administrative duties such as calendar management, meeting planning and travel booking

· Independently developed daily or weekly field marketing "missions" to reach specific target audience through detailed research of DC Metro market · Interacted with thousands of people while hosting Red Bull Art of Can Exhibit, October 2009 · Contributed to sampling of 200,000+ cans during Washington, DC Red Bull Cola Invasion · Contributed to sampling of 40,000+ cans during Presidential Inauguration weekend

- Quickly and effectively learned how to navigate the fast-paced environment of Macy's Special Events- Independently managed "Gift-With-Purchase" tables at various events - Assisted with preparation and execution of events

· Created and presented full integrated marketing plans for launch of Verizon Wireless service in 4 Georgia & Alabama markets· Assisted in development of multiple Verizon Wireless sponsorship and endorsement contracts· Managed hospitality at VZW & Atlanta Falcons Network of Champions Golf Tournaments · Reconstructed and implemented Verizon Wireless Georgia & Alabama area vertical marketing strategy · Created Hispanic print and radio marketing plans for north Georgia market· Independently conducted preliminary planning for Verizon Wireless retail location grand opening events for 12 Georgia & Alabama markets

My internship with Verizon Wireless was facilitated through INROADS. INROADS is an organization whose mission is to develop and place talented underserved youth in business and industry, and prepare them for corporate and community leadership.I am still an active member of the INROADS Alumni organization.