Product manager for referral and community programsLaunched a bespoke in-app community with 20% customer penetration in 3 months (66% over forecast).Achieved NPS score for community members 80% higher than global NPS.Revamped referral program leading to 93% decrease in referral abuse and 60% increase in program traffic.Oversees customer comms including CRM, push and in-app notifications; and NPS and Voice of the Customer program

Responsible for SimpliSafe’s social presence, managing team overseeing content, community management, reporting,company blog, and community forum.Revamped company social media presence and internal processes to ensure social channels achieved business goals and the needs of our audiences.Implemented community management program that quadrupled response rate and other key metrics with existing resources within 4 months.Successfully navigated multiple crises for both customers and company.Relaunched company’s forum as an owned Community.Ensured the brand “showed up” during COVID lock-down with a brand action that won a bronze Effie award and a WARC Award Shortlist.

Oversaw a team of community managers and social strategists to build client social strategies and measurement frameworks, holistic of paid and organic activities.Educated clients, client stakeholders and franchisees, and internal teams on latest social capabilities and implements best practices.Developes scopes of work and annual plans.Clients: Harley-Davidson, Century 21, Olympus Camera, Unilever

-Leads planning activities across agency, client, and partner teams.-Integrating paid and social departments to future proof agency’s social offering.-Developed approach for connecting social activity to business outcomes and ROI leading to +50% increase in budget YoY.-Revamped disparate and cluttered reporting structure to bring increased clarity and actionable takeaways for client and internal teams.Clients: Dairy Queen, Bass Pro Shops

-Leads social media activity on a cross-functional and collaborative team for ongoing content, campaigns, and activations.-Redefined social & channel strategy multiple times to account for changing media landscape, brand platforms, and social networks.-Social lead for innovative live video execution: the first ever gamified Periscope auction, using "hearts" to bid. -Develops and executes comprehensive social media coverage for major live events and real-time marketing.-Used live-streaming to give unprecedented access to the NFL Draft and broadcasted a top Quarter Back's pick several minutes before major news outlets like ESPN and NFL Network.-Optimized content development process for increased quality, efficiency, and greater ability to quickly harness opportunities.-Crisis management for multiple PR issues, for which I received special distinction from the client's CMO.-Assist with new business.Clients: Wingstop, Anheuser-Busch, Dairy Queen, Bass Pro Shops

-Day-to-day social media lead informing strategy, creative development, content amplification and distribution.-Named most engaged-with restaurant brand on social by Inc. Magazine and Sprinklr.-Developed content strategy and execution plan for 10+ city food truck tour.-Key team member in planning & executing the agency's first promoted trend, which far exceeded category performance benchmarks.-Leveraged a community insight, resulting in clever and unique brand-play, a Shorty Award and several other commendations.-Rallied 120+ influencers and advocates for a virtual Super Bowl viewing party.Clients: Wingstop and Anheuser-Busch

-Managed brand community with 5,000+ daily mentions across several social platforms.-Developed advocate program to reward existing and stoke additional loyalty.-Pressure tested a new content development process while re-launching a fan favorite flavor, resulting in 427% increase in conversation and 82% response rate on personalized content.-Briefed monthly social content, reported on results, and optimized.-Named one of the most engaging brands during the Super Bowl.Primary Client: Wingstop

Designed and implemented multiple social media contests for international tourism client.Constructed and instituted digital strategies.Non-traditional Adwords strategy administration to increase appeal of non-profit client awarded an Adwords Grant.Media outreach for an anniversary promotion for local restaurant resulting in most successful event to date.Built digital repositioning strategy.Several social media strategies.Designed, analyzed and monitored multiple Facebook ad campaigns totaling roughly $50,000.Audited and optimized email marketing for international tourism client.

Advises AdU Network and its corporate clients on current trends in the youth market, with an emphasis on social media and word of mouth.Outlines campaign structure and student advertising competitions.Contributes to company blogEdits web copyLead GenerationAgency Branding

Maintained agency social media presenceConducted research and educated staff on internal efficiency toolsGathered material for upcoming marketing campaigns

Instituted social media guidelines and educated staffRevised marketing strategy with an emphases on social mediaBolstered the organization's online presenceWrote ad and web copyPress relations