Clinical Marketing Associate
New York, Ny, Us
Utilized clinical expertise in neuroscience to provide creative input and direction on marketing and sales collateral for an EEG-based medical device. Responsibilities included compiling relevant clinical literature and writing optimized content for marketing campaigns, customer communications, press releases, and more.- Designed and developed written clinical content to launch a new company website optimized for a target audience. The successful launch included developing original content and interfacing with R&D, legal, marketing, and executive teams.- Performed statistical analyses of consumer behavior and utilized knowledge of current market trends to inform marketing and executive strategies.- Facilitated FDA 510k document preparation.- Drafted original content utilized in marketing campaigns including monthly blog posts and newsletters, surveys, social media posts, online listings, and other demand generation activities to further brand development.