Launched an independent e-commerce beauty brand Tropic Labs, a socially responsible brand that preaches the practice of self-care with its all-natural, scientifically proven body care product range. As the Founder & CEO I and responsible for managing:• All aspects of managing day-to-day operations, including developing the brand, forging strategic partners, developing processes, communication strategies, recruiting talent, and managing resources.• Accountable for overall creative direction and innovation across the business including leading and motivating teams with an inspiring vision of the future.• Execute strategic business, financial and operations plans to capture market share, and maintain operational excellence & quality assurance across the board.• Drive marketing strategy and execution for paid search, social media management, and affiliate programs to support lead generation, sales acquisition, and customer retention.• Network to build successful relationships with consumers, stakeholders and the community, communicating brand values and promoting brand awareness.