Built brand awareness with external Black, Hispanic/LatinX and Asian communities via multicultural branding and marketing strategies.Identified and implemented pragmatic approaches to embed appropriate mindsets and behaviors, thus reinforcing Diversity, Inclusion and Belonging as a core element of Genentech and Roche culturePartnered with business leaders and stakeholders to establish D&I talent strategies, measurable D&I objectives and goals; create processes for holding leaders accountable through KPIs and metricsIncentivized and measured the Employee Referral Program outcomes through programmatic experiments and changes. Developed and executed engagement strategy to establish us as the employer of choiceParticipated and contribute to the relevant IWS Areas of Practice; serve as a strategic thought partnerCoached and mentored IWS colleagues to build D&I capability in the chapter

In partnership with TA and Marketing, plan and implement a recruitment marketing and employer branding strategy to attract high-quality applicants leveraging overall brand guidelines and EVP tailoring for the local marketPlan and manage recruitment media campaigns and pay per click advertising to generate applications and deliver short term results while optimizing performance over time against a clear set of performance goals.Track, measure and report on campaign resultsOversee company’s career site and suggest improvementDrive implementation of new products/features as appropriateDevelop content that illustrates our EVP and life at work ( blog posts, videos and infographics)Partner with TA & Hiring Managers to create compelling job postings that reflect the position and its dutiesIdentify the tactics and platforms that will be most effective in reaching a specified target audience, leveraging iCIMS’ CRM tool to drive attention to the iCIMS employment brand through recruitment marketing campaign coordinationCreate and implement strategies for building a talent network/talent communityMonitor Glassdoor and plan and execute activities for engaging reviewersDesign and plan recruiting events, both in person and virtual, aligned to company staffing targets, and serve as brand ambassadorGenerate monthly updates for company’s leadership about upcoming recruitment marketing initiativesCreate monthly reports on key recruitment marketing metricsDevelop creative ways for addressing recruitment challengesSuggest new ideas for improving candidate experience and engagementResearch marketing and advertising trends in the staffing industryKeep abreast of new trends in recruitment marketing and social media channelsIdentify and promote the top reasons why employees stay with our company to attract potential candidates

Developed new hire training and onboarding to new hires, which increased overall knowledge and prepared them for immediate success (new hires achieved 50% faster than previous classes)Wrote and copyedited job posting to attract candidates from outside industry and company, resulting in the highest quality candidate poolUsed data-driven insights to persuade hiring manager on external recruitment of top talent, leading to a higher quality of hireAided in the design and implementation of an online job board tracking system to provide metrics supporting improved candidate acquisition, lead conversion and cost savingsAdvised recruiters and managers on navigating recruiting tools to improve efficiency and achieve better candidate matchesSuccessfully attracted and retained talent using compelling content and imagery, while exceeding urgent hiring needs by 10%Guided hiring managers through effective sourcing strategies and candidate selection process to ensure hiring managers maintained a high caliber of candidates and break into a new market by providing demographic metrics, hiring trends, and wage analysisOversaw various recruitment initiatives to fulfill workforce needs for General Healthcare Resources, GHR Technology, GHR Education, GHR Human Services, GHR RevCycle Workforce, and GHR Search.Worked cross-functionally with marketing, sales, and product management to plan and execute across the US and secured staffing contracts with Healthcare partners.Created systems, processes, and content libraries for the company’s job board and posting activities.Managed the Candidate Reward, Recognition, and Candidate Referral Programs, which includes ordering branded items for employees (planners, hats, plaques, etc.) as well as writing program updates on website and social media.

Spearheaded print projects capturing brands of reputable establishments such as Chipotle and El Pollo Loco.Streamlined operations amongst project team members by consolidating schedules, clearly defining tasks, establishing timelines, and avoiding redundancy.Assisted with internal communications related to the launch and development of assigned projects and programs. reviewing content from writers and design team before publication.Managed cross-functional stakeholder teams from sales, product marketing, and corporate communications groups, to develop event strategies and execute projects.

Coordinated cross-functionally to develop and execute top-tiered marketing campaigns such as website enhancements and online advertising programs that grew the brand’s presence.Contributed to podcast commercials which increased traffic to Scala’s website by 50%.Worked with the copywriters to write case studies for the website.Partnered with a digital magazine on ad placement which increased traffic to website and tradeshow booths.Educated audience on Scala services and solutions throughout social media channels which increased demo-view requests on the website by B2B contacts.Wrote and deployed Pardot email campaigns reaching up to 300 targeted contacts.Executed strategies to position brand team members as thought leaders in corporate communications and higher education market sectors.Streamlined marketing workflow in partnership with team members in the Netherlands.

Collaborated with public relations, digital promotions, social media, and sales teams for annual events, resulting in 957,546 visitors and $45M in admissions revenue in 2017.Reviewed event data to identify areas for improvements, presenting findings to sales and marketing teams.Oversaw communications for LEGOLAND Florida Resort autism campaign, which generated TV hits across the US.Collaborated with internal design department team through monthly concept and brainstorm meetings. executing over 100 projects every month.Generated engaging content with social media shareability of 75% (Facebook, Instagram, and Twitter).Created engaging content and designing all collateral for LEGOLAND Knight Lights, which exceeded 2016 park attendance by 6,108 guests.Trained 100+ internal team members on new project management system, enhancing overall user experience.Collaborated with third-party vendors, software support, and end-users to ensure system efficiencies.