As the Marketing Manager of Zenith Tecnica, I oversee customer experience, brand management, and all aspects of digital and physical marketing. In this role, I am dedicated to crafting and implementing cohesive marketing strategies that align with our growing B2B business operating in global technical industries.Key Responsibilities:• Develop and execute the company marketing strategy, ensuring clear and effective messaging across multiple channels.• Manage and optimise the annual marketing budget to maximise return on investment.• Drive website design and management initiatives, ensuring an engaging and user-friendly online presence.• Design and create compelling digital and physical marketing collateral that effectively communicates our value proposition, features and benefits.• Strategise, plan, and execute impactful events to promote our brand and generate leads.• Create engaging and educational content to establish thought leadership and drive customer engagement.• Manage advertising campaigns across various platforms, ensuring their effectiveness and alignment with our marketing goals.• Facilitate key communications throughout the customer journey, from awareness to conversion and retention.• Manage CRM systems and other marketing software to enhance customer data management and optimise marketing efforts.

As the Marketing and Creative lead, I have been tasked with implementing cohesive marketing strategies, both digital and physical to fit the growing nature of the business. Some key responsibilities I hold in this role are:• Planning, developing and implementing marketing campaigns.• Crafting engaging and educational content • SEO and SEM campaigns• Digital process improvement project management• Digital management including website and social media channel development.• Designing and developing digital and physical marketing collateral• Event strategy, planning and execution• CRM management

During my time as clinical Co-Ordinator, I was assisting in the creation, development and launch of a program to assist uptake in a health benefits campaign. I also assisted in responsibility for data entry and administration tasks.

As Marketing Co-Ordinator, I was involved in the day to day marketing operations. This heavily involved management of our partners such as the design team, warehousing team and others. I was also leading a set list of nationwide events the company was hosting to support our value adding app.