UX Lab was an advanced concept team within Amazon’s Devices organization, defining new-to-world product and service opportunities in the near future.

Provided UX design project planning, business analysis, design strategy and UI design support for a shipping mobile/web application.

Most recent initiative: elevate the visibility of design research as an integral part of the design-led practice. This required both delivery and management (small teams) capabilities. - Specialized in UX and design research methods and assessments as part of the delivery for B2C, B2B, and intranet multi-channel digital solutions. This included generative and evaluative research methods to discover/define goals and requirements, as well as validating and testing new mental models/concepts and functional options. In conjunction with the solution build, I also conducted user and usability testing to validate the system functionality as well as usability, both in-person and remote, desktop and mobile. I have successfully added or scoped research to 60% of projects I have worked on to date, where UX research was originally not in scope.- Expanded solution scope beyond delivery as a UX Strategist, through workshops that produce personas, customer/user journeys and flows, and information architecture. I designed and facilitated design workshops as well. The solutioning process is not just a single product delivery, but an ongoing partnership that transforms the organization. -----------------------------------As a UX/Design Lead, I managed design workstreams with onsite and remote resources and worked closely and collaboratively with business and technical teams utilizing Agile development methods. Communication of issues/tasks and bugs found during QA/testing required extensive use of development management tools from initial strategy and validation through testing and development.

Created effective, comprehensive digital enterprise and business solutions for a diverse group of companies and industries. I advocated design methodology throughout the solution process to empower customers and promote design thinking everywhere. Client industries included non-profit education, finance, software (enterprise web and mobile), retail, health, digital services, telecommunications, and more.Specific functions included: - Leading customer meetings and sessions- Conducting design workshops with customers- User/solution research and analysis- Wireframing - Functional advisory through visual design and development/build

Past Work: - online event sales client; improving content and digital strategy, and B2C interaction via social media. Notable milestone of realized growth in digital presence and interaction by over 200% in one month. usability client - coded remote user testing videos and provided analysis and design insight for a mobile application; consulting - personal web design and social entry points.

Digital management: Monitored social media accounts, including Facebook groups for accepted/matriculating students. Created content (blog entries) and corresponded with prospective and admitted students about the School of Information. Managed SEO/marketing via Google Adwords. Researched and integrated additional tools for SI to reach target audiences. Outreach: Coordinated and assisted in campus visits, recruited at local career fairs and national technology conferences (Grace Hopper Technical Women in Computing 2010, SXSW Interactive 2011).Event Programming/Organization: Assisted in organization of multi-day events for admitted Masters students (SI Visiting Days) and matriculating students (SI Orientation).

[Intern] Devised schematics and social scripts to lay groundwork for an online social community. Alternate main portal mockups and wireframes were created, as well as preliminary social profiles and personas for social scripting. Additional work included heuristic evaluation to improve the usability of the OER Commons main portal, discovery of social media outreach tools, minor restructuring of IA in the related Wiki site, Creative Commons profiles, and Twitter branding design guidelines.

Conducted an extensive systems analysis (heuristic evaluation, competitive analysis, contextual inquiry, interaction mapping) on social media tools and digital outlets used by Smithsonian Folkways Recordings. Recommendations to reduce redundancy and improve efficiency of cross-posting content for the Smithsonian Folkways program were presented to Folkways team and Director; included the creation of a Tumblr website, which is still in use today.

As part of the Student Research Opportunities Program (SROP), I worked with Dr. David Strayer in the Applied Cognition Lab studying distracted driving and cognitive blocks. This included leading subject testing sessions with a driving simulator and coding driving session data using statistical analysis software (SPSS).