+Established and maintained a consistent social media strategy, aligning with key marketing moments for 20+ million followers across 4 platforms+Proactively pitched and tested new content ideas based on organic social data, demonstrating an ability to work as a team to produce high-performing, hyper viral social content with a combined 600M+ views per month+Stayed ahead of trends, key topics, and cultural moments, identifying opportunities for brand alignment and ensuring a cutting-edge understanding of best practices, features, strategies, and tactics across all social channels.+Presented monthly data insights and content analysis to our content team and c-suite to inform future work.

+ Created a comprehensive organic social strategy with the outcome of expanding channel reach, brand awareness, and community conversation and grew our TikTok from 0 to 100K+.+ Developed consistent on-brand content: including conception, shooting, editing, and posting+ Led and developed junior-level creatives through curated team training and individualized guidance+ Collaborated with the paid marketing manager to create ads for brand partners such as Pair of Thieves, Huckberry, Tie Bar, Suit Supply, Samsung, and Le Gramme, leveraging various platforms + Stayed current with industry trends and conducted extensive research to produce hyper-accurate, unique content that positioned the brand as experts and provided real value to our community members (with a cool shout out from Lewis Capaldi!)

Works with businesses, content creators, musicians, etc to create clear, on-brand creative projects for eCommerce, music videos, photoshoots, social media, etc. Worked to boost brand presence, recognition, and styling.

+ Developed social media strategy with a detailed and trackable plan to execute organic social and paid media strategy+ Analyzed and reported analytics to track organic and paid campaign goals + Produced media that adhered to the brand's distinctive social voice and delivered on-time to meet project goals+ Managed on-set production for photo and video shoots, sourcing creators, managed cost effective campaign budgets, anticipated and resolved issues proactively. + Owned the projects - from concept, to pre-planning, to on-set production, to editing, to color grading and audio, to BTS footage.+ Cultivated influencer partnerships and led an in-store community event initiative that doubled sales and built our local customer loyalty.

• Scheduling and publishing all social content for brand across different platforms such as Instagram (feed and stories).• Monitoring daily conversations and ensure social messaging content is relevant, appropriate and engaging. At the same time, find untapped opportunities to participate.• Tracking and analyzing key metrics, generate reports to evaluate performance; utilize this information to positively affect future outcomes. Support social media team in preparing and delivering reporting and analysis to key internal teams.• Engage with followers through ongoing daily community management to activate new customers or strengthen relationship with existing ones.• Participate in conceptualizing campaign ideas across multiple initiatives/ departments.