Morgan Lang Email & Phone Number

Franklin Township, Nj, Us

New Jersey, United States

Lead the development and growth of sales through my implementation of dynamic client/customer relationship management and retention strategies for various wellness companies including but not limited to Crunch Fitness, Club H Fitness, Get in Shape for Women, European Wax Center, Orange Theory Fitness, Massage Envy, & Retro Fitness. -Marketed franchise opportunities with B2B marketing and events (in-person and virtual)-Tracked and managed key performance-based metrics as per the need of the company-Communicated KPI’s to business/franchise owners of weekly and monthly sales analytics-Evaluated franchise P&L’s and ROI’s, addressing budgetary concerns and integrated actions plans to address cost control areas -Negotiated contracts for current and prospective franchise owners and outside vendor agencies-Hired and trained employees in sales tactics and philosophies at point of sale -Developed quantitative lead generation spreadsheets to track and retain prospects and current membership retention-Remained on pulse with current fitness and wellness trends-Established effective working relationships with internal and external customers, human resource managers, and business/franchise owners-Designed processes & protocol to manage and covert leads to owners-Maintained relationships with prospective franchise owners-Assisted marketing & legal teams to execute flawless closings-Initiated sales drives with community outreach, guerilla marketing strategies, in house promotional events, and fitness/wellness challenges

New Jersey, United States

Embarked on a new endeavor at the start of the pandemic. Implemented fitness programming for all ages, abilities, and genders at a time when physical, nutritional, and emotional health was no longer considered “essential.” In March 2020, I started with twelve clients in a local park a few days per week and have exceeded all personal business goals by more than tripling my client list, currently training fifty six clients five days per week in their homes, in mine, and anywhere appropriate to get the job done. I have been in the fitness industry for almost sixteen years and have seen it trend full circle. As I now find myself looking to new opportunities, I come to realize that I am ending my career as a personal trainer the same way I began it; in the homes of my clients. It truly gives deeper meaning to the “personal” in personal training. -Drove and developed wellness programming for clients ages 14 to 74 with a variety of goals from muscle gain to overall health management-Built a personal brand of a “come as you are” mentality because we are “strong alone, but stronger together” paradigm, welcoming all to my fitness family-Developed relationships with all clients formed on trust and full transparency-Impacted the Work From Home/Virtual Learning family dynamic to engage households to participate in health and fitness programming-Self marketed fitness programming and group classes (in person and virtual) via social media outlets

New Jersey, United States

Managed new franchise location's pre-sale to grand opening. Hired, trained, and developed all staff from management team to membership service representatives to trainers to group fitness instructors. Lead the team through community outreach for lead generation and surpassed the company's goal for lead conversion and single day membership enrollment. Developed sales training seminars for staff implementing franchising guidelines to in club policies and procedures for sales and customer service alike. Trained staff in CRM software, sales reporting software, and new member orientation software. Manages daily operations for a 5-million-dollar, 35,000 square foot club currently operating with close to 3,000 new members and billing $30,000 in new personal training sales all within the first 30 days of opening.

New Jersey, United States

-Oversaw a team of 40 diverse personal trainers within 7 clubs-Trained all staff in company branding and upholding of an inclusive environment true to Crunch Fitness’ “No Judgements” mission statement-Led 1:1 sales/evaluation meetings with trainers, monthly team building seminars, & ongoing training to support staff-Achieved ALL sales goals for each sales category: new sales, renewals, paid in fulls, electronic transfers-Maintained a 90% retention rate within all seven clubs-Collaborated with Crunch Fitness’ PR and Marketing teams and corporate HQ to collectively maintain the brand within all clubs-Launched small group training program, CAMP CRUNCH, increasing membership from 5-45% within the program’s first six months-Closed all initial complimentary training sessions (sales initiatives) for PT staff; closing at a 75% average each month-Implemented biannual fitness challenges engaging approximately 50+ members each season-Enrolled in each club’s township’s chamber of commerce in order to form relationships with local businesses to host events co-promoting all involved-Introduced CRUNCH CARES, large group workouts & wellness events celebrating & fundraising for local community organizations such as Autism Awareness, Breast Cancer Awareness, Read Across America, NY/NJ Blood Center, & A Birthday Wish

New Jersey, United States

Assessed new clients on health and wellness goals, medical history, and current fitness levels. Following assessment, I wrote fitness and nutrition programming to meet those goals and offered reassessment evaluations to track and measure progress and success.

Northeast, Usa

-Marketed all recreational programming for the Northeast region.-Advertised programming via weekly press releases, monthly newsletters, community outreach events, corporate events and marketing, and networking events.-Organized bi-annual golf outings fundraising for all YMCA programming. -Gained corporate sponsorships for golf outing events; raising over a million dollars annually.-Wrote grants and proposals to local government officials and large Fortune 500 corporations within the northeast region.