Morgan Burns Email & Phone Number

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Greater Milwaukee Area

Greater Milwaukee Area

Lead key brand strategy and marketing accounts and projects, crafting, managing, organizing and executing integrated marketing plans, guiding cross-functional teams and ensuring high-quality results and service. Includes an award-winning brand architecture project that redefined a corporate structure and set the company up for rapid growth through brand development and intelligent M&A strategies.

Milwaukee, Wisconsin, United States

Worked with organizations in manufacturing, healthcare, wellness and technology to build their brands through careful research and purpose-led storytelling.

Greater Milwaukee Area

Milwaukee, Wi

Re-positioned and re-organized Gossen’s brand in order to incorporate new product lines that shifted a strictly B2B focused commodity building materials manufacturer into a known brand in the Residential Remodeling industry. Involved a complete redesign of the website to reflect the new business model, as well as the creation and implementation of new brand communication strategies to educate the end-user and engage Distribution and Lumber Dealers with the brand to optimize retail pull-through sales.Developed and executed Gossen’s marketing strategy, creating budgets and overall marketing plan, presenting plan to upper management and managing execution through channels to retail. Fully responsible for the development, design and execution of the Gossen brand creative from concept to launch, including brochures, installation instructions, print ads, product launches, photography, packaging, merchandising displays, banner ads, trade show experience and promotions.

Aided e-Commerce and brick and mortar retail clients in developing a brand identity across social media platforms, designing the visual and written voice. Provided optimized, well-researched content to clients for blogs, Twitter and Facebook in order to grow reach and maintain consumer engagement. Developed Social Media and content strategy for e-Commerce and brick and mortar retail outlets in order to develop new customers and engage existing customers. Particularly strong in reaching female and multi-cultural audiences.

Provided on-brand copy for the St. Ives Skin Care brand and Innovation Department including blogs, product copy, consumer surveys, customer service form letters and new product proposals. Right-hand-man to the Consumer Promotions Manager, creating RFPs, case studies and other relevant copy as well as ideation in consumer program development for St. Ives, Nexxus, Trésemme, V05, Motions, Soft & Beautiful and Just For Me brands. Largely focused on multi-cultural audience outreach and engagement.

Ba, Spanish

Spanish Language And Literature

Associate Of Arts (A.A.), Liberal Arts And Sciences, General Studies And Humanities

Activities and Societies: Student Government Association; Golden Key; Political Interest Group; Ideas, Dreams & Action; Theater; Dance