Morgan Cassidy Email & Phone Number

Florida, United States

Jacksonville, Florida Area

Greater Atlanta Area

Gainesville, Florida Area

Primary client contact responsible for campaign strategy, client and account management and development. Executed initiatives including: online adverting, social media, email marketing, direct mail, event planning, blog/content generation and public relations initiatives. Managed team in development of all key accounts. Client industries include: real estate, non-profit, conference/associations, solar energy, medical, education, advocacy, accounting, biohazard and more.

Gainesville, Florida Area

Advanced agency service offerings in the social media and public relations areas. Social Media consultant and speaker for more than two-dozen organizations and meetings. Managed more than a dozen brands' social media accounts from strategy, to content generation, monitoring and engagement. Spearheaded public relations efforts for Children’s Week 2013, a statewide children and family advocacy week at the capital in Tallahassee, Florida. Managed public relations and social marketing for Extreme Makeover: Home Edition build in Northeast Florida in early 2011.

Gainesville, Florida Area

Managed all projects and optimized workflow processes. Lead development of agency into full service advertising agency. Responsible for proposals, RFP’s, invoicing and time management for each account. Liaison between agency and vendors.

Organized and moderated multiple focus groups to obtain market information from college students ages 18-24.Gathered product usage and preference data as well as print advertising and product packaging preferences.

Coordinated agency efforts with clients such as CSX, Ameris Bank, and the PGA Tour.Mastered the use of internal agency workflow system.Contributed to client pitches as well as development of concepts. Responsible for developing CSX Campaign Renewal Booklets for re-pitching of client.Solely responsible for development of Digital Media Research Database.

Completed market research for business development and extension. Also worked on the Marketing and Advertising Committee for Tim Tebow's First and 15 Powder Puff Tournament and weeklong events. Developed tagline for campaign print ads, fliers and banners and other forms of guerilla advertising.This was the second annual First and 15 event, which was extended from just a powder puff charity tournament in its first year, to a weeklong caritable event to benefit Orphans Worldwide as well as Uncle Dick's Home, an orphanage in the Phillipines which the Tebow Family has operated since 1992. This event heavily involved the local Gainesville community as well as drew national media attention. In total the week's events raised about $500,000 compared to merely 18,000 the previous year.

Worked on development of collateral materials, presentations for Board of Directors, and all internal and external communications support for the Retail Health initiative.Helped develop long-term communications plan across the Care Platform.Assisted in development of a web-presence strategy for a new online tool.Completed research for Florida Blue retail stores to develop quarterly roadmap for Retail Health initiative.