Morgan Richards Email & Phone Number

Westminster, Colorado

Manage interactive media including web and social media.Manage corporate sponsorships.Nurturer and fan of VR-based story telling & engagement,Certified surface miner, really!Too busy, working with a talented in-house team creating agency-quality campaigns, to update my profile!

Aurora, Colorado

Managed interactive media including web, email and social media.Drove strategy of email program which in 2014 included 32 campaigns plus a monthly enewsletter for a total of 247 emails. Led design updates of Foundation websites.Manage and report analytics of all digital engagement channels.Developed social media fundraising tool featured by the Chronicle of Philanthropy. Nearly doubled online donations in two years. Created email campaigns with an average open rate ranging between 25% and 42%.Maintained lower than industry opt-out rates. Developed and published monthly enewsletter.Elevated website to top 5 of relevant organic Google search rankings. Introduced a strategic analytics-quantified editorial approach that kept content relevant and fresh.Developed comprehensive and concerted social media strategy to compliment offline initiatives. Led effort to make our project management tracking more transparent and accessible.Managed collateral redesign, inspiring closer alignment with hospital brand and voice.Supervised and delegated to full-time eCommunications Specialist and interns.

Developed enduring relationships as hospital liaison to more than 300 community physicians which represented more than 150,000 referrals. Worked with 20 of the largest, multi-location pediatric practices in seven-state region.Created and implemented tactical plans and messages for pulmonary, psychiatry and rehabilitation. Executed tactics to grow market share in south-east territory for key service lines. Assisted with creation and distribution of clinical one-sheeters for physician and patient use.Worked with more than 60 clinical departments and service lines to support referral pathways.Supported resolution process for escalated customer service issues.

Englewood, Colorado

Developed and managed online content, email communications for a family of 13 online retail stores with annual sales of $58 million.Created weekly promotional enewsletter and SEO strategies to keep search engine rankings in top 5 amongst like sellers.

Denver, Colorado

Managed application and interview process for APA-certified Psychology internship program.Administratively supported Training Director and Chief Psychologist.Assisted Training Director with country's first pediatric yoga research study.Managed operations of operations of department’s training program for clinical students. Submitted all psychiatric testing requests to insurance providers.

Denver, Colorado

Developed company website and email communications for company marketing 35 high-end audio-video retail stores and more than 150 manufacturers across the country. Led team that created a customizable microsite and enewsletter for dealers.Migrated complex production process into online relational database.

Wrote, designed and published print and web content for SunAmerica 401(k) and its wholly-owned trust company, Resources Trust Company. Redeveloped transaction-based website for investment representatives and account holders. Responsible for internal and external Y2K communication plans for trust company.