Morgan Buchanan Email & Phone Number

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

- Launched the DESCRIBE® PFD Patch to market achieving sales goal in first year, acquiring actively purchasing accounts; initiated and managed field sales training, development of marketing and sales tools, and collaboration with global partners in developing launch strategies- Managed multiple external partners in the development and deployment of digital marketing tactics across SEM, SEO, social, display, and website channels for Ultherapy® and Cellfina®, in addition to DESCRIBE®- Executed the successful launch of Christie Brinkley as the Ultherapy® spokeswoman; managed internal and external stakeholders in developing assets, tactical support, and reporting on analytics results

Raleigh-Durham, North Carolina Area

- Initiated the internal analytics reporting process across Merz Portfolio of Brands; developed cross-channel templates and dashboards to provide a holistic view of the tactical marketing impacts; led monthly meetings, presenting insights and recommendations to seven individual brand teams- Managed multiple external partners in the development and deployment of website, digital display, and social assets; developed processes to streamline agency asset tracking, leading to cost savings- Executed several large website projects, including a website build for a newly developed department; initiated market research on relevant competition, target audience parameters, and latest digital trends

Madison, Wisconsin Area

- Managed the design for new product packaging and creative for digital and print channels, highlighting the latest consumer insights; estimated to increase brand awareness by 10% for children aged 6-12- Designed a new product line extension, estimated to increase revenue by 55%; initiated consumer concept research estimating the expected increase in awareness for the long-term strategic line; drove incremental value to a $1B brand; immediate adoption and launch expected by June 2016- Developed marketing mix recommendation for a new product launch in Club; evaluated the opportunity size, profitability, and operational feasibility; projected to increase Club household penetration by 12%

Raleigh, Nc

- Managed corporate event, social catering, and group room block accounts from the sales phase through the execution of contract details to the finalization of specified billing arrangements.- Supervised all in-house accounts for an over 15,000 sq. ft. of meeting space and 400 room property.- Coordinated and ensured continuous communicated with clients, internal department heads, and external community vendors in accordance with specifications and expectations of event specifics.- Successful completion of over 50 new and repeat accounts earning 2% over forecasted catering revenue within five months.

Raleigh, Nc

- Supervised event set-up, teardown, and food and beverage services for over 15,000 sq. ft. of meeting space.- Directed 2-30 individuals in accordance with Marriott standards, providing positive and memorable experiences.- Communicated with clients directly to ensure that information is current, correct, and executed seamlessly.- Organized staff scheduling, special item orders, efficient housekeeping procedures, and effective event bookkeeping.- Successful execution of local weddings, large professional parties, and international corporate meetings.

Raleigh, Nc

-Provided brand awareness through face-to-face marketing for a more positive customer experience. -Increased sales of various brand name products through in-store demonstrations and promotional marketing.-Completed required documentation and follow-up for each specific brand event.

Indianapolis, In

-Delivered executive food and beverage services for over 100,000 sq. ft. of meeting space.-Coordinated timing and efficiency of event set-up and teardown in accordance with BEOs and client requests.-Managed 4-20 individuals in representation of Marriott standards for all events and guest experiences.-Successful operation of Super Bowl XLVI for the official Media Center and Super Bowl Affiliate accommodations.

Indianapolis, In

-Supervised and instructed students in course work and assisted in teaching difficult concepts.-Promoted efficient study skills, along with positive organizational qualities as keys to success.-Instructed 2 high school students and 1 middles school student in the comfort of their own home for the school year.

Charleston, Sc

-Assisted in completing financial transactions and communication between customers and staff.-Managed the sanitation and hospitable attitude of all facilities and staff.

Ellettsville, In

-Assisted in executive administration activities in opening the new Boys & Girls Club.-Organized activities for 30-50 children, ages 6-18, during the first official summer program.-Assisted in managing volunteers during local community events in fundraising and publicity efforts.-Successfully organized fun and interactive programs with the local Law Enforcement and Fire Department, Exotic Feline Rescue Center, and Halloween Bizarre.

Bloomington, In

-Managed 4-15 individuals in executing planned dining and social events for over 50,000 sq.ft. of meeting space.-Interacted with clients and event planners directly to ensure efficient and correct execution.-Selected as 1 of 11 associates to supervise the Presidential Staff to cater exclusive VIP events.-Successfully executed over 50 weddings during the summer months, 30 etiquette dinners throughout the school year, along with countless local meetings and school related dining events.

Los Angeles, Ca

-Supervised a group of 10 to 15 children between the ages of 5 and 15 in sport related activities.-Planned and coordinated daily activities and training for assigned age group.-Promoted importance of staying active and healthy practices.

Bloomington, In

-Supervised and greeted members of the fitness center for the use of the facility.-Monitored members and equipment for safety, while promoting personal hygiene.

Columbia, Sc

-Welcomed all guests to facility and answering any community related questions.-Authorized payments of dues and programs along with suppling community information to prospective members.-Answered all incoming phone calls and transferred them to requested department.

Master Of Business Administration (Mba), Marketing With Enrichment In Sustainable Enterprise

-2015 Non-Profit Board Fellow: Global Scholars Academy -MBA Ambassador -2014-2015 Zeithaml Legacy Cup Captain -Marketing Club VP of Case.

Bachelor Of Science, Business Public Policy, Tourism Management

Activities and Societies: -Member of Phi Eta Sigma National Honor Society and Alpha Lambda Delta Honor Society-Selected as 1 of 50.