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As a Marketer, my passion is on the holistic journey, overall consumer experience, and egagement. In every capacity I have held, my passion is to create a unique and positive experience for both internal and external customers. Whether it is ensuring that my clients have a unique and personalized meeting experience, or developing products that are rooted in consumer insights and highlight a unique touch point, I strive to create a positive and lasting experience.I am a brand marketer, MBA graduate from Kenan-Flagler Business School, with a drive to make a difference. My work experience in hotel management, customer service, and food and beverage have not only provided me with valuable knowledge of how to represent a world renowned brand, like Marriott, but also the customer insights behind the operations and sales departments within the hospitality industry. While at Kraft and Merz Aesthetics I have honed my leadership skills in strategic planning, developing marketing strategies for new products, and directing agency partners and subject matter experts in strategic decision making on cross-channel marketing campaigns. Combined, I'm a powerhouse operational specialist, empowered and organized to make it happen, what ever it is.https://www.bizjournals.com/triangle/potmsearch/detail/submission/6515761/Morgan_Buchanan
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Associate Director, Global Strategic Marketing - InjectablesMerz Aesthetics Feb 2021 - Jun 2022Raleigh, North Carolina, United States -
Senior Manager, Global Strategic Marketing - InjectablesMerz Aesthetics Apr 2020 - Feb 2021Raleigh, North Carolina, United States
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Marketing Manager, Dtc- Medical DevicesMerz Aesthetics Jul 2018 - Apr 2020Raleigh-Durham, North Carolina Area
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Associate Marketing Manager, Medical DevicesMerz Aesthetics Mar 2017 - Jul 2018Raleigh-Durham, North Carolina Area- Launched the DESCRIBE® PFD Patch to market achieving sales goal in first year, acquiring actively purchasing accounts; initiated and managed field sales training, development of marketing and sales tools, and collaboration with global partners in developing launch strategies- Managed multiple external partners in the development and deployment of digital marketing tactics across SEM, SEO, social, display, and website channels for Ultherapy® and Cellfina®, in addition to DESCRIBE®- Executed the successful launch of Christie Brinkley as the Ultherapy® spokeswoman; managed internal and external stakeholders in developing assets, tactical support, and reporting on analytics results
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Associate Digital Marketing ManagerMerz Aesthetics Jun 2016 - Mar 2017Raleigh-Durham, North Carolina Area- Initiated the internal analytics reporting process across Merz Portfolio of Brands; developed cross-channel templates and dashboards to provide a holistic view of the tactical marketing impacts; led monthly meetings, presenting insights and recommendations to seven individual brand teams- Managed multiple external partners in the development and deployment of website, digital display, and social assets; developed processes to streamline agency asset tracking, leading to cost savings- Executed several large website projects, including a website build for a newly developed department; initiated market research on relevant competition, target audience parameters, and latest digital trends
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Mba Graduate 2016Unc Kenan-Flagler Business School 2014 - 2016 -
Summer Associate Brand Manager With Oscar MayerThe Kraft Heinz Company Jun 2015 - Aug 2015Madison, Wisconsin Area- Managed the design for new product packaging and creative for digital and print channels, highlighting the latest consumer insights; estimated to increase brand awareness by 10% for children aged 6-12- Designed a new product line extension, estimated to increase revenue by 55%; initiated consumer concept research estimating the expected increase in awareness for the long-term strategic line; drove incremental value to a $1B brand; immediate adoption and launch expected by June 2016- Developed marketing mix recommendation for a new product launch in Club; evaluated the opportunity size, profitability, and operational feasibility; projected to increase Club household penetration by 12% -
Convention Services Manager At The Raleigh Marriott City CenterMarriott Hotels Mar 2014 - Jul 2014Raleigh, Nc- Managed corporate event, social catering, and group room block accounts from the sales phase through the execution of contract details to the finalization of specified billing arrangements.- Supervised all in-house accounts for an over 15,000 sq. ft. of meeting space and 400 room property.- Coordinated and ensured continuous communicated with clients, internal department heads, and external community vendors in accordance with specifications and expectations of event specifics.- Successful completion of over 50 new and repeat accounts earning 2% over forecasted catering revenue within five months. -
Banquet Captain At The Raleigh Marriott City CenterMarriott Hotels Feb 2013 - Mar 2014Raleigh, Nc- Supervised event set-up, teardown, and food and beverage services for over 15,000 sq. ft. of meeting space.- Directed 2-30 individuals in accordance with Marriott standards, providing positive and memorable experiences.- Communicated with clients directly to ensure that information is current, correct, and executed seamlessly.- Organized staff scheduling, special item orders, efficient housekeeping procedures, and effective event bookkeeping.- Successful execution of local weddings, large professional parties, and international corporate meetings.
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Brand AmbassadorInteractions Marketing Feb 2011 - Dec 2013Raleigh, Nc-Provided brand awareness through face-to-face marketing for a more positive customer experience. -Increased sales of various brand name products through in-store demonstrations and promotional marketing.-Completed required documentation and follow-up for each specific brand event. -
Event Operations SupervisorJw Marriott Indianapolis Jan 2011 - Jan 2013Indianapolis, In-Delivered executive food and beverage services for over 100,000 sq. ft. of meeting space.-Coordinated timing and efficiency of event set-up and teardown in accordance with BEOs and client requests.-Managed 4-20 individuals in representation of Marriott standards for all events and guest experiences.-Successful operation of Super Bowl XLVI for the official Media Center and Super Bowl Affiliate accommodations. -
Private InstructorClub Z! In-Home Tutoring Services Sep 2011 - Jun 2012Indianapolis, In-Supervised and instructed students in course work and assisted in teaching difficult concepts.-Promoted efficient study skills, along with positive organizational qualities as keys to success.-Instructed 2 high school students and 1 middles school student in the comfort of their own home for the school year. -
Cashier And Waitstaff CoordinatorAndolini'S Pizza Jun 2010 - Aug 2010Charleston, Sc-Assisted in completing financial transactions and communication between customers and staff.-Managed the sanitation and hospitable attitude of all facilities and staff.
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Executive Intern And VolunteerBoys And Girls Club Of Ellettsville, In May 2009 - Dec 2009Ellettsville, In-Assisted in executive administration activities in opening the new Boys & Girls Club.-Organized activities for 30-50 children, ages 6-18, during the first official summer program.-Assisted in managing volunteers during local community events in fundraising and publicity efforts.-Successfully organized fun and interactive programs with the local Law Enforcement and Fire Department, Exotic Feline Rescue Center, and Halloween Bizarre. -
Catering SupervisorIndiana Memorial Union Feb 2009 - Dec 2009Bloomington, In-Managed 4-15 individuals in executing planned dining and social events for over 50,000 sq.ft. of meeting space.-Interacted with clients and event planners directly to ensure efficient and correct execution.-Selected as 1 of 11 associates to supervise the Presidential Staff to cater exclusive VIP events.-Successfully executed over 50 weddings during the summer months, 30 etiquette dinners throughout the school year, along with countless local meetings and school related dining events.
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Coach And CounselorKnott Supreme Sports Camp Jun 2008 - Jul 2008Los Angeles, Ca-Supervised a group of 10 to 15 children between the ages of 5 and 15 in sport related activities.-Planned and coordinated daily activities and training for assigned age group.-Promoted importance of staying active and healthy practices.
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Fitness Center Desk MonitorIndiana University Briscoe Fitness And Wellness Center Jan 2008 - May 2008Bloomington, In-Supervised and greeted members of the fitness center for the use of the facility.-Monitored members and equipment for safety, while promoting personal hygiene.
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Front Desk ReceptionistKatie And Irwin Kahn Jewish Community Center Jan 2006 - Aug 2007Columbia, Sc-Welcomed all guests to facility and answering any community related questions.-Authorized payments of dues and programs along with suppling community information to prospective members.-Answered all incoming phone calls and transferred them to requested department.
Morgan Buchanan Skills
Morgan Buchanan Education Details
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Marketing With Enrichment In Sustainable Enterprise -
Business Public Policy, Tourism Management
Frequently Asked Questions about Morgan Buchanan
What is Morgan Buchanan's role at the current company?
Morgan Buchanan's current role is Associate Director, Product Marketing - Neurotoxins at Merz Aesthetics.
What is Morgan Buchanan's email address?
Morgan Buchanan's email address is mo****@****ail.com
What is Morgan Buchanan's direct phone number?
Morgan Buchanan's direct phone number is +180321*****
What schools did Morgan Buchanan attend?
Morgan Buchanan attended University Of North Carolina At Chapel Hill, Indiana University - Kelley School Of Business.
What skills is Morgan Buchanan known for?
Morgan Buchanan has skills like Leadership, Event Planning, Marketing, Hospitality, Project Management, Training, Customer Service, Event Management, Marketing Strategy, Microsoft Excel, Data Analysis, Teamwork.
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Morgan Buchanan
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Morgan Buchanan
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