Communications Specialist
Current• Develop and oversee Sprague’s internal communication plan, aligning internal messaging with Sprague’s core principals and support SMT goals. • Organize and facilitate The Hive employee intranet, engagement surveys, Town Halls, Sprague scholarship, press releases, newsletters, etc. • Collaborate with different departments to gather information and align communication initiatives with business goals. • Create, manage, and oversee Sprague’s external content strategy, including content for emails campaigns, case studies, earned media, and other forms of digital communication. • Devise and implement the content distribution and promotion strategy. • Measure and evaluate content marketing performance by defining and tracking key metrics and indicators. • Establish and maintain relationships with media outlets and key external stakeholders. • Plan and monitor digital marketing campaigns, including web, SEO/SEM, marketing database and display advertising. • Lead market research efforts to uncover insights in current and future Sprague markets. • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.