Morgan Munger Email and Phone Number

• Develop and oversee Sprague’s internal communication plan, aligning internal messaging with Sprague’s core principals and support SMT goals. • Organize and facilitate The Hive employee intranet, engagement surveys, Town Halls, Sprague scholarship, press releases, newsletters, etc. • Collaborate with different departments to gather information and align communication initiatives with business goals. • Create, manage, and oversee Sprague’s external content strategy, including content for emails campaigns, case studies, earned media, and other forms of digital communication. • Devise and implement the content distribution and promotion strategy. • Measure and evaluate content marketing performance by defining and tracking key metrics and indicators. • Establish and maintain relationships with media outlets and key external stakeholders. • Plan and monitor digital marketing campaigns, including web, SEO/SEM, marketing database and display advertising. • Lead market research efforts to uncover insights in current and future Sprague markets. • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.

• Liaise with creative teams to create branding materials, marketing material, promotional materials, and advertising copy. • Coordinate and manage various internal and external events including the largest internal event of the year, Super Meeting• Create goals and objectives to approach new customers in new markets through various marketing channels. • Build and implement all Salesforce, Pardot and other marketing operations tracking tools (URLs, website integrations, landing pages, social network integrations, advertising & email campaigns, etc)• Identify, create, and build process workflows that maximize efficacy of internal and external customer feedback loops, ensuring customer happiness, and reducing churn.• Establish and maintain monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIS. • Administer Salesforce and act as Salesforce technical support for Sprague’s sales, operations, and executive teams.• 2021 Home Office Champion award winner

Laid-off due to COVID-19 Pandemic.• Organize and manage 30+ national and international events annually.• Draft, manage, and maintain corporate website, landing pages, and social media accounts to ensure appropriate brand reputation.• Create, monitor, and maintain advertising initiatives across both print and digital platforms.• Draft, edit, and design communication strategies and corresponding marketing collateral to target differing industrial markets, including the photography and editing of new product photos.• Build and implement drip email campaign, reengagement campaigns, and lead scoring models.• Database management to monitor marketing initiative effectiveness.• Direct and manage various marketing vendors to meet marketing team key performance indicators (KPIs).• Partnered with sales and business development teams to meet sales goals by assisting with necessary data, events, projects, etc.

• Act as brand spokesperson and sole marketer for the South Puget Sound area. • Regularly coordinated and directed meetings with medical community partners to establish strategic partnerships. • Developed data analysis systems to examine the effectiveness of marketing activities, to refine future marketing and to communicate results to Executive team.• Organized, implemented, and managed marketing activities to grow the clinic and act as the brand spokesperson to engage with potential strategic partnerships. • Utilized database to create lists to track marketing coverage and effectiveness• Analyzed and improved the patient experience by constantly refining clinic systems and marketing initiatives. • Created and maintained a strong online reputation through the use of Search Engine Optimization (SEO) and online reviews. • Track and monitor referral sources, marketing initiatives and projects.• Draft, edit, and design communication strategies and corresponding marketing materials to target differing audiences.• Manage social media presence and content to further marketing goals.• Redesigned website utilizing WordPress, HTML, and CCS with a focus on increasing overall design, functionality, and engagement.

• Provide direct support to 10 counselors, 9 medical staff, and 6 administrators daily.• Communicate with 20-30 students daily to assist them with the scheduling of medical and counseling services. • Work with confidential medical and counseling records, files, and information daily.• Develop relationships with various departments such as; Student Success, Housing, and Student Life. • Manage structural organization across clinic.• Implement and maintain events that correspond with; New Student Orientation, Transfer Student Orientation, Counseling Seminars, and other various programs.

• Provide direct support to 5 event management practitioners.• Creation of entire social media platform, with emphasis on Facebook and Instagram• Continual management of brand image and reputation through social media.• Develop pitch strategies to market events to potential high profile speakers. • Researched the various markets of Chile and create reports of potential opportunities.• Provide assistance with the Chile Day 2014 in London, England.Completed 320 total hours.