Morgan Newberg Email & Phone Number

• Jewelry brand focused on the metaphysical properties and healing benefits of gemstone jewelry focused on sports/outdoors, conscious consumer space
• Develop and launch assortment
• Website setup, development, and launch
• Channel Strategy
• Forecasting and inventory
• Go-to-Market

Work with multiple CPG companies across:-Pet - Food, supplement, toys-Fashion - Women's -Health & Fitness -Supplements -SnackWork with agencies and ad technology platforms:-Technology - develop KPI executive dashboard with actionable insights-Media Buying - $18b pet client to drive media performance and spend across all media types. Consolidated.

New York, NY, US

Managed $18B Pet client in the hard goods space100.3% of annual sales target

Greater Denver Area, Colorado, US

• Grew remote team 1200% YoY – Defined positions, hires, headcount. Onboarded new employees and structured department.
• Recruited top-performers from professional network
• Create SOPs, Processes, and transferrable structures while unifying access across the department to reduce bus factor and decrease onboarding friction
• Built Weekly, Monthly, Quarterly, and Annual reporting structure and review process
• Expanded to brand matrix structure in 2021 to maximize brand growth
• Leveraged insights across the business to drive efficiencies and maximize resources

Greater Denver Area, Colorado, US

Grew GMR 97% YoY

Greater Denver Area, Colorado, US

• Amplified holiday sales
• Planned 2020 growth strategy
• Began recruiting current e-commerce team

Boulder, Colorado, US

• Establish and develop e-commerce retail strategy including go-to-market plan, pricing, packaging, and product strategy, forecasting and growth.
• Establish processes for scalability including digital shelf management for retail partners including SEO rich content, imagery, educational and promotional materials.
• Drive iMAP monitoring and enforcement.
• Develop and manage relationships with retail partners and decision makers.
• Maintain and drive industry leadership across the CBD category by leveraging brand value and current CBD consumer knowledge.
• Activate platform and product launches through internal, cross-functional coordination with Sales, IT, Operations, Customer Care, and Brand teams.

• Analyzed data and drove new strategies and insights around client advertisements, catalog, and digital presence.
• Acted as the interim Paid Media Director managing 70%+ client ad accounts.
• Drove optimization strategy for internal and client revenue.
• Drove client ad strategy activations and execution.
• Optimized ad accounts across 7 global marketplaces.
• Wrote SLAs and best practice guidelines for Amazon Ads.

Greater Denver Area, Colorado, US

• Manage digital presence, strategy, execution, planning, and calendar for Ecommerce products.
• Drive reporting and analytics for ROI across all channels.
• Identify, hire, and train 2 specialists to assist with ecommerce efforts.
• Maintain a strong relationship with Amazon vendor managers and AMS account managers throughout NA and establish and launch EU Amazon presence.
• Increase and optimize AMS spend, CSLDs, DOTDs, and Amazon AMG beta and campaign management and spend.
• Drive IMAP and online reseller/distributor agreements to protect product integrity through online channel sales.

Fairfax, Virginia, US

Provide digital marketing strategy, analytics and development across all channels including SEO, SEM, social, affiliate and content.

Fairfax, Virginia, US

• Develop marketing budgets, strategies, and annual calendars for social, email, affiliate channels, as well as comparison shopping platforms.
• Manage various cross-functional projects and teams to create rich, new content, launch new products, increase customer loyalty and engagement, and lead generation.
• Community manager for social media accounts including Google+, Pinterest, Instagram, Facebook, Twitter, and Tumblr.
• Analyze efficacy and provide metrics through social aggregators, email platforms, and Google Analytics.
• Collaborate with developers to improve site UX, increase conversion, and optimize page layout for products and categories.
• Acquire buy-in from stakeholders and TPMs to develop and achieve various marketing goals.

Milwaukee, Wisconsin, US

• Prolitec.com (B2B):
• Plan and execute digital lead acquisition campaigns to Prolitec.com.
• Optimize digital campaigns across channels including website, SEO, SEM, content, paid social, email and affiliates.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and react appropriately.
• Develop growth strategies.

Seattle, WA, US

• Provide Weekly (WBR), Monthly (MBR), & Quarterly (QBR) metrics. Review, analyze, and adjust traffic & content strategy accordingly.
• Leverage customer analytics for UX-improving technological advances within the platform to automate merchandising, increase efficiency, achieve a more meaningful customer experience, and drive traffic/revenue to.
• Optimize all traffic channels via targeting and testing, including homepage, search, promotional landing page, browse node, and detail page merchandising across desktop, mobile, and tablet experiences.
• Manage the health and productivity of the men’s apparel automated and semi-automated email programs.
• Manage cross-functional flash-sale site merchandising, affiliate, social, & email marketing timelines, execution, and launch.
• Train and advise brand specialists and vendor managers on site merchandising, content, and traffic-driving strategy and placements in order to optimize results to align with brand goals.

• Developed weekly and monthly deliverables for direct reports as well as coordinated cross-functional marketing projects with graphic designers, developers, product managers, and executives for integrated plans.
• Oversaw various social, web, client-facing communications, SEO, SEM, display advertising, and affiliate efforts.
• Created KPIs and analyzed efforts monthly to assess campaign trends and facilitate new techniques in order to provide necessary performance adjustments to increase ROI.
• Generated RFPs for various digital advertising partners.
• Maintained email and campaign best practices.
• Strategized the optimization of the prospect site for usability, conversion rate, SEO, and page layout.

• Developed and executed a promotional schedule, including [not limited to] writing newsletters, creating content, and advertisements with the intent of increasing revenue & circulation while informing and inspiring.
• Analyzed efficacy & provided metrics for e-mail marketing endeavors through several platforms, including those within Constant Contact, Netsuite, and Google Analytics.
• Managed EDI feeds, sales, and optimization through Amazon Seller Central, Google Shopping, Nextag, The Find, etc.
• Implemented, mediated, and maintained social networks & marketing through Facebook, Pinterest, & Twitter as well as analyzed the metrics provided through Facebook, Sproutsocial, Crowdbooster, Hootsuite, etc.
• Updated and created new products (content & images), data, & media for Internet sale.
• Updated and created web content.

• First point of contact on a multi-line phone system for an established, busy accounting office.
• Set appointments, copied and assembled tax returns and financial statements, prepared necessary 1099 as well as updated accounts using Quickbooks.
• Renovated and reorganized current and archived client files with sensitivity to personal and confidential information.

• Directed and provided assistance to students with reference materials and books by providing approachable, efficient, competent service.
• Sorted, organized, and cataloged reference materials including locating and shelving books.

Aspen, Colorado, US

• Sized, inspected, and adjusted ski and snowboarding rental equipment.
• Assisted in teaching classes and private lessons as needed.

• Provided a memorable dining experience, including but not limited to: bartending, hostessing, and knowledgeable service.
• Drove the restaurant's horse-drawn carriage.

• Artistic, faux, and all-around finisher of interior and exterior walls, woodwork, cabinetry, decks, etc.

Bachelor Of Arts, Anthropology

Education record

High School Diploma