Morgan Newberg Email and Phone Number
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Author, CRO for eCommerce: https://www.amazon.com/dp/B0DL73BZ18Manager of Amazon Sellers / FBA Seller (Advanced): https://www.linkedin.com/groups/13591891/Consulting while building ildsjela.com, a jewelry brand that donates 1% of net proceeds to support mentally disabled veterans and their families.Open to the right full-time opportunity- local business or remote position.The proof is in the percentages! I grow businesses through marketing and e-commerce. I thrive on developing and executing strategies that grow teams, departments, and results.I have a Google partnership and certifications in Google Analytics, SEM, & BrightEdge. With 17 years of experience, I speak fluent data and translate consumer behavior into strategic goldmines.With a background in anthropology, I offer a unique, customer-centric lens to consumer analytics. I don’t just improve customer experiences; I turn them into memorable journeys, optimizing the digital sales pipeline while driving relevant traffic.Customers speak to me; my track record proves I listen and deliver results.Hard Skills Include:•Multi-Channel Digital Growth Strategy: B2B and D2C•Budgeting, Forecasting, and Financial Management (P&L): ROI•Analytics & Data•Lead Generation & Acquisition•Project Management & Planning: PM, KPI, OKR•Digital Marketing Strategy & Execution: SEM, SEO, PPC, CRM•Search Engine Marketing (SEM): PPC, CPC, CPA•Search Engine Optimization (SEO): SERP, CRO•Multi-Channel Fulfillment: O2O•Performance Marketing: ROAS, CTR•Lead Generation & Acquisition: MQL, SQL•Customer Relationship Management (CRM) Systems: CRM, CDP•Channel Strategy and Management: Multi-Channel, Integrated Marketing, Pricing Strategy•Content Marketing and Social Media Management: UGC, SMM•Employee Engagement & Team Development: HRM Team, Team Dynamics•Retail and Omnichannel Marketing: POS, LTV•E-commerce Infrastructure Development (SOPs, SLAs): SOP, SLASoft Skills•Coaching, Mentorship, Team Building•Strategic Thinking & Problem-Solving: SWOT Analysis, Critical Thinking•Communication with Stakeholders: Cross-Functional Collaboration, Stakeholder Engagement•Customer-Centric Approach: CX (Customer Experience), UX (User Experience)•Adaptability & Flexibility: Agility, Change Management•Critical Thinking & Analytical: Data-Driven Decisions, Insight Generation•Customer Feedback & Change Implementation: Customer Feedback Loop, Agile Development•Creative & Innovative: Design Thinking, Innovation Management•Relationship Building & Networking: Stakeholder Relationships•Goal-Oriented, Results-Driven
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Chief Executive Officer/FounderIldsjela Llc Feb 2023 - PresentJewelry brand focused on the metaphysical properties and healing benefits of gemstone jewelry focused on sports/outdoors, conscious consumer space• Develop and launch assortment• Website setup, development, and launch• Channel Strategy• Forecasting and inventory• Go-to-Market • Performance media• Social channels• Branding• Donate 1%< of net proceeds to benefit Mentally Disabled Veterans and their families
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Executive Digital Growth ContractorMultiple Sep 2021 - PresentWork with multiple CPG companies across:-Pet - Food, supplement, toys-Fashion - Women's -Health & Fitness -Supplements -SnackWork with agencies and ad technology platforms:-Technology - develop KPI executive dashboard with actionable insights-Media Buying - $18b pet client to drive media performance and spend across all media types. Consolidated reporting-Managed client accounts up to $60M/annual for Amazon Seller/Vendor accounts (fashion hard/softlines)
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Vp Of Connections PlanningHavas Media Network Oct 2021 - Feb 2022New York, Ny, UsManaged $18B Pet client in the hard goods space100.3% of annual sales target -
Vp Of E-CommerceOutward Hound - The Best Brands For Pets Feb 2021 - Jul 2021Greater Denver Area, Colorado, Us• Grew remote team 1200% YoY – Defined positions, hires, headcount. Onboarded new employees and structured department. • Recruited top-performers from professional network• Create SOPs, Processes, and transferrable structures while unifying access across the department to reduce bus factor and decrease onboarding friction• Built Weekly, Monthly, Quarterly, and Annual reporting structure and review process • Expanded to brand matrix structure in 2021 to maximize brand growth • Leveraged insights across the business to drive efficiencies and maximize resources• Created distribution models that project growth within 10% • Developed strategies for increasing cost structure across e-commerce customers through IMAP enforcement • +ASP have led to cost increases (+GMR) and a re-negotiation of terms (-operating expenses) effective 2021 • Revised and guided implementation on IMAP policy and products based on cross-channel item performance and price analysisPerformance Metrics• International Sell-In Revenue +575%, Sell-In Units +535% H1 2021/2020• +97% GMR, +82.1% Sell-In (+52.6% to budget), 2020 Y/Y • +2.30% GM, H1 2021 P/P• +19% Sell-In, H1 2021 P/P• +117% Sell-Through revenue, +83% Shipped Units, 2020 Y/Y • +62 Sell-Through, H1 2021 P/P• +19% Average Sales Price (ASP) across e-commerce, 2020 Y/Y • +37% ASP, H1 2021 P/P• +201% Ad Sales, +87% Ad Spend, +61% ROAS, +165% Conversion Rate, 2020 Y/Y • +182% Ad Sales, +250% Ad Spend, +24% ROAS, H1 2021 P/P• Guide initial forecast sheet and process with the forecast manager, audited and revised in 2021• 2020 July-December fill rate averaged 84% by revenue, 88% by Units -
Sr. Director Of E-CommerceOutward Hound - The Best Brands For Pets Feb 2020 - Feb 2021Greater Denver Area, Colorado, UsGrew GMR 97% YoY
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Growth StrategistOutward Hound - The Best Brands For Pets Oct 2019 - Feb 2020Greater Denver Area, Colorado, Us• Amplified holiday sales• Planned 2020 growth strategy• Began recruiting current e-commerce team
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Director Of E-Commerce RetailCharlotte'S Web Jan 2019 - Dec 2019Boulder, Colorado, Us• Establish and develop e-commerce retail strategy including go-to-market plan, pricing, packaging, and product strategy, forecasting and growth.• Establish processes for scalability including digital shelf management for retail partners including SEO rich content, imagery, educational and promotional materials. • Drive iMAP monitoring and enforcement.• Develop and manage relationships with retail partners and decision makers.• Maintain and drive industry leadership across the CBD category by leveraging brand value and current CBD consumer knowledge.• Activate platform and product launches through internal, cross-functional coordination with Sales, IT, Operations, Customer Care, and Brand teams. • Train, develop, and manage the E-Commerce Retail team to scale. • Provide shopper behavioral insights for product development and cross-channel optimizations. -
Senior Digital StrategistAmplio Digital Jun 2018 - Jan 2019• Analyzed data and drove new strategies and insights around client advertisements, catalog, and digital presence.• Acted as the interim Paid Media Director managing 70%+ client ad accounts. • Drove optimization strategy for internal and client revenue. • Drove client ad strategy activations and execution. • Optimized ad accounts across 7 global marketplaces. • Wrote SLAs and best practice guidelines for Amazon Ads. • On-boarded and trained team members with no prior Amazon Advertising experience. • Managed additional Amazon advertising opportunities through DSP and AMG.• Created weekly business reporting structure to ensure system-wide visibility that drove operational, seasonal, merchandising, and advertising insights across GLs for resource optimization and unified operational health. • Drove efforts to expand agency digital service offerings.• Drove new business referrals, service upsells, and retention.
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Manager Of Ecommerce/AmazonOutward Hound Dec 2017 - May 2018Greater Denver Area, Colorado, Us• Manage digital presence, strategy, execution, planning, and calendar for Ecommerce products.• Drive reporting and analytics for ROI across all channels.• Identify, hire, and train 2 specialists to assist with ecommerce efforts.• Maintain a strong relationship with Amazon vendor managers and AMS account managers throughout NA and establish and launch EU Amazon presence.• Increase and optimize AMS spend, CSLDs, DOTDs, and Amazon AMG beta and campaign management and spend.• Drive IMAP and online reseller/distributor agreements to protect product integrity through online channel sales.• Drive IMAP enforcement and counterfeit sweeps.• Create conversion-driving media and placements to increase traffic, conversions, and brand awareness through the DTC site.• Collaborate cross-functionally with PD, PI, Ops, Marketing to optimize digital product media across Amazon A+ pages, Chewy.com, and outwardhound.com
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Digital Marketing & Strategy ConsultantGrindflow Management Llc Nov 2012 - Nov 2017Fairfax, Virginia, UsProvide digital marketing strategy, analytics and development across all channels including SEO, SEM, social, affiliate and content. -
Digital Marketing Manager | E-Commerce ManagerGrindflow Management Llc Dec 2012 - Jul 2015Fairfax, Virginia, Us• Develop marketing budgets, strategies, and annual calendars for social, email, affiliate channels, as well as comparison shopping platforms.• Manage various cross-functional projects and teams to create rich, new content, launch new products, increase customer loyalty and engagement, and lead generation. • Community manager for social media accounts including Google+, Pinterest, Instagram, Facebook, Twitter, and Tumblr. • Analyze efficacy and provide metrics through social aggregators, email platforms, and Google Analytics.• Collaborate with developers to improve site UX, increase conversion, and optimize page layout for products and categories. • Acquire buy-in from stakeholders and TPMs to develop and achieve various marketing goals.• Evaluate ROI and adjust marketing and e-commerce strategies accordingly. • Provide monthly, quarterly, and annual progress evaluations.
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Digital Marketing ManagerProlitec Inc. Mar 2016 - Jan 2017Milwaukee, Wisconsin, UsProlitec.com (B2B):• Plan and execute digital lead acquisition campaigns to Prolitec.com.• Optimize digital campaigns across channels including website, SEO, SEM, content, paid social, email and affiliates.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Identify trends and react appropriately.• Develop growth strategies.• Plan, execute, and measure A/B and multivariate experiments.• Analyze traffic patterns and optimize for seasonality, relevance, and selection.• Collaborate with internal teams to create landing pages and optimize user experience.• Collaborate with agencies and other vendor partners.• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.aeraforhome.com (B2C):• Develop digital marketing campaign strategies for the launch of Prolitec Inc. consumer iOT smarthome scenting product.• Execute e-commerce and lead generation activity through SEO, SEM, social media, seeding, nurturing, media buying and affiliate channels for the product launch.• Adapt and strategize engaging marketing campaigns for scalability.• Record and develop digital marketing best practices for maintaining brand voice and product goals across digital marketing channels.• Perform campaign analysis and create recommendations to drive improvement, implement and sustain.• Develop KPIs and weekly, monthly, quarterly and yearly reports. -
Embedded Site Merchandiser | Men'S FashionAmazon Feb 2014 - Feb 2016Seattle, Wa, Us• Provide Weekly (WBR), Monthly (MBR), & Quarterly (QBR) metrics. Review, analyze, and adjust traffic & content strategy accordingly.• Leverage customer analytics for UX-improving technological advances within the platform to automate merchandising, increase efficiency, achieve a more meaningful customer experience, and drive traffic/revenue to relevant content.• Optimize all traffic channels via targeting and testing, including homepage, search, promotional landing page, browse node, and detail page merchandising across desktop, mobile, and tablet experiences.• Manage the health and productivity of the men’s apparel automated and semi-automated email programs.• Manage cross-functional flash-sale site merchandising, affiliate, social, & email marketing timelines, execution, and launch.• Train and advise brand specialists and vendor managers on site merchandising, content, and traffic-driving strategy and placements in order to optimize results to align with brand goals. -
Marketing ManagerTrademonster Apr 2013 - Jan 2014• Developed weekly and monthly deliverables for direct reports as well as coordinated cross-functional marketing projects with graphic designers, developers, product managers, and executives for integrated plans. • Oversaw various social, web, client-facing communications, SEO, SEM, display advertising, and affiliate efforts. • Created KPIs and analyzed efforts monthly to assess campaign trends and facilitate new techniques in order to provide necessary performance adjustments to increase ROI. • Generated RFPs for various digital advertising partners. • Maintained email and campaign best practices. • Strategized the optimization of the prospect site for usability, conversion rate, SEO, and page layout. • Worked with customer service on surveys, comprehensive consumer feedback, and testimonials in order to improve CX. • Provided monthly, quarterly, and annual progress evaluations.
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Manager Of E-Commerce | E-Mail | Social MarketingBeaded Impressions Aug 2007 - Jul 2012• Developed and executed a promotional schedule, including [not limited to] writing newsletters, creating content, and advertisements with the intent of increasing revenue & circulation while informing and inspiring customers with new merchandise, tutorials, & events.• Analyzed efficacy & provided metrics for e-mail marketing endeavors through several platforms, including those within Constant Contact, Netsuite, and Google Analytics. • Managed EDI feeds, sales, and optimization through Amazon Seller Central, Google Shopping, Nextag, The Find, etc.• Implemented, mediated, and maintained social networks & marketing through Facebook, Pinterest, & Twitter as well as analyzed the metrics provided through Facebook, Sproutsocial, Crowdbooster, Hootsuite, etc. • Updated and created new products (content & images), data, & media for Internet sale. • Updated and created web content. • Assisted customers via e-mail and telephone. • Supported company executives in a variety of administrative tasks. • Aided in the initial implementation of Netsuite ERP software.
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Seasonal Administrative AssistantMichael F. Miller, Inc. Jan 2007 - Apr 2007• First point of contact on a multi-line phone system for an established, busy accounting office. • Set appointments, copied and assembled tax returns and financial statements, prepared necessary 1099 as well as updated accounts using Quickbooks. • Renovated and reorganized current and archived client files with sensitivity to personal and confidential information.
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Student Assistant IGemmill Engineering Library Jan 2006 - Dec 2006• Directed and provided assistance to students with reference materials and books by providing approachable, efficient, competent service. • Sorted, organized, and cataloged reference materials including locating and shelving books. -
Ski Tech, Ski Pro AssistantAspen Skiing Company Nov 2001 - Apr 2005Aspen, Colorado, Us• Sized, inspected, and adjusted ski and snowboarding rental equipment. • Assisted in teaching classes and private lessons as needed. -
Waitress/Bartender/HostessPalomino Grill Jun 2001 - Aug 2004• Provided a memorable dining experience, including but not limited to: bartending, hostessing, and knowledgeable service. • Drove the restaurant's horse-drawn carriage.
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Fine FinisherTodd Haberman Construction Jun 1998 - Aug 2003• Artistic, faux, and all-around finisher of interior and exterior walls, woodwork, cabinetry, decks, etc.
Morgan Newberg Skills
Morgan Newberg Education Details
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University Of Colorado BoulderAnthropology -
Colorado Mountain College
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Basalt High SchoolHigh School Diploma
Frequently Asked Questions about Morgan Newberg
What company does Morgan Newberg work for?
Morgan Newberg works for Ildsjela Llc
What is Morgan Newberg's role at the current company?
Morgan Newberg's current role is Marketing & E-Commerce Executive - Ex Amazonian - E-Commerce & Growth Strategist.
What is Morgan Newberg's email address?
Morgan Newberg's email address is mo****@****ail.com
What is Morgan Newberg's direct phone number?
Morgan Newberg's direct phone number is +120678*****
What schools did Morgan Newberg attend?
Morgan Newberg attended University Of Colorado Boulder, Colorado Mountain College, Basalt High School.
What are some of Morgan Newberg's interests?
Morgan Newberg has interest in Ballet (Dancing), New Technology, Blogging, Social Marketing/networking, Languages, Crafting, Marketing, Photography, Climbing, Travel.
What skills is Morgan Newberg known for?
Morgan Newberg has skills like Email Marketing, Online Marketing, Social Media Marketing, Seo, Digital Marketing, E Commerce, Social Networking, Google Analytics, Social Media, Marketing, E Mail Marketing, Web Analytics.
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